Myce.com Latest Updates

AP and GfK survey: 52% have never heard about Windows 8

Posted at 29 October 2012 17:59 CET by Jan Willem Aldershoff

Research company GfK, together with the Associated Press has published the results of a survey on Windows 8. They asked 1200 adults in the United States and the results show that Redmond’s marketing machines have a lot to do. They will need to create both awareness and a positive vibe around the latest Windows version which was released last Friday.

Of the respondents 52% had never heard about Windows 8, despite of all the recent press attention.

Of the 48% that did hear about Windows 8, 62% had little or no interest in purchasing a new computer with Microsoft’s latest operating system and only 35% of the people who heard about Windows 8 thought it was an improvement.

They also asked about Microsoft’s new Surface tablets that should compete with Apple’s Ipad, Amazon’s Kindle and the recently announced Google Nexus tablets. The results are also not what Microsoft hoped for,  69% of the respondents had little or no interest in buying them.

Click for more news

windows 8software

Click to share

There are 5 comments

geno888
Senior Moderator, Editor and Guru
Posted on: 29 Oct 12 20:16
    Lucky them

    ivid
    MyCE Resident
    Posted on: 29 Oct 12 20:48
      I think Surface is more likely to compete with Zune and Kins for landfill space, than it likely to "compete" with iPad.
      olddancer
      MyCE Senior Member
      Posted on: 29 Oct 12 22:06
        "AP and GfK survey: 52% has never heard about Windows 8"

        And this surprises you?
        52% of Americans have probably never heard of Evolution, Galileo, Copernicus,
        or that Canada beat them in the War of 1812.
        They will on the other hand be able to quote any useless futbawl statistic and be able to recite the names of every Light Beer in Mrrika or the names of everyone that has ever appeared on Oprah.
        ivid
        MyCE Resident
        Posted on: 29 Oct 12 22:50
          I really can't believe MS is not leveraging Kinect technology in Win 8 and marketing the crap out of it. Windows 8 metro sounds like its made for Kinect style motions but instead they're telling you to use a KB & mouse with a UI made for touch screens. Just shows how dysfunctional MS has become. If you don't believe it, go read about why the MS Office team is "out if sync" with other MS products. It's really unbelievable and you would never see this in a cohesive well run company.
          FreqNasty_RiseS
          MyCE Member
          Posted on: 30 Oct 12 00:16
            Quote:
            Originally Posted by olddancer
            "AP and GfK survey: 52% has never heard about Windows 8"

            And this surprises you?
            52% of Americans have probably never heard of Evolution, Galileo, Copernicus,
            or that Canada beat them in the War of 1812.
            They will on the other hand be able to quote any useless futbawl statistic and be able to recite the names of every Light Beer in Mrrika or the names of everyone that has ever appeared on Oprah.
            @Oldd,

            Why such hate for the US?
            Is it something to do with hockey?

            I like both countries.

            Post your comment

            You need to register before you can comment

            Like us

            Most popular headlines

            Android 5.0 Lollipop contains serious SMS bug on Nexus 4, 5 and 6

            Users on the Android Issue Tracker report a SMS bug in Android 5.0 Lollipop runn...

            Intel reports breakthrough in SSD costs - to release 10TB SSDs

            Intel plans to release SSDs based on 3D NAND in 2015 with "disruptive cost&...

            Microsoft's recent SSL patch causes issues - update system remains seriously flawed

            An important update Microsoft released last Tuesday fixing a critical vulnerabil...

            Windows 10 build with kernel version 10.0 pops up - OneCore ready?

            The Chinese website IThome.com and Russian AngelWZR report that a new build...

            VirusBulletin tests 48 antivirus scanner for Windows 8.1 - Avast doesn't pass

            Antivirus test organisation Virus Bulletin has tested 48 virus scanners for Wind...

            See all headlines

            Community Activities

            Follow Myce.com