Primera announces Blu-ray Disc Duplicator and Printer for Video Production

Plymouth, MN 10/12/2006 — Primera
Technology, Inc., the world’s leading developer and manufacturer of CD, DVD and
BD duplication and printing equipment, today announced its Bravo SE Blu
Disc Publisher.

src="http://www.cdfreaks.com/contentimages/newsimages/1360318313" align=right border=0>Instead of
producing Blu-ray Discs one at a time, the Bravo SE Blu automates the entire
burning and printing process. An advanced, sixth-generation robotic mechanism is
used to transport discs into the built-in Pioneer® BDR-101A Blu-ray Disc/DVD
Recorder. After recording, each Blu-ray Disc is individually inkjet printed
direct-to-disc in full-color at up to 4800 dpi resolution. Up to 20 discs per
job can be produced automatically and hands-free.

Typical applications include high-definition video, digital movie post
production as well as game development for the Sony PlayStation®3 (PS3). PS3 is
scheduled to be introduced in November 2006 and supports only Blu-ray Disc media
for all new high-definition games.

The Bravo SE Blu is fast and easy to set up and use. It connects via USB 2.0
to any PC running Windows® XP/2000. Bravo SE comes equipped with PTPublisher™ SE
duplication software. Developed by Primera and powered by Sonic Solutions,
PTPublisher SE offers a complete, professional disc duplication solution that is
easy to use. It supports both Blu-ray Disc and DVD±R media. SureThing™ CD
Labeler, Primera Edition, is included to make direct-to-disc labeling fast and
easy.

‘We’ve been asked by dozens of video production houses and PS3
game development companies to produce an entry-level, short-run disc publisher
for Blu-ray Disc Media,” said Mark D. Strobel, Primera Technology’s Vice
President of Sales and Marketing. ‘We’re pleased to be able to respond with our
new Bravo SE Blu. It’s the world’s most affordable all-in-one disc publisher for
BD-R and DVD±R media.”

The Bravo SE Blu Disc Publisher is priced at US$2995 (MSRP) and is available
immediately through Primera’s resellers and distributors in more than 85
countries.

About Primera
Technology

Headquartered in Plymouth,
Minnesota, Primera Technology, Inc. is the world’s leading developer and
manufacturer of CD/DVD duplication and printing equipment. Primera is known for
its Composer® line of CD/DVD duplicators, Signature® line of CD/DVD printers and
Bravo line of CD/DVD/BD publishers including the world’s best-selling Bravo SE,
Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II,
Pro and XR-Series in Europe and Scandinavia).