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Nissan Urge sports car melds vehicle controls with video games

Posted at 09 January 2006 14:45 CET by Crabbyappleton
Capitalizing on the needs of younger consumers, Nissan plans to unveil a new sports car at the North American International Auto Show this week, that will allow the driver to play video games when the car is not moving. Apparently, Microsoft has teamed up with Nissan to provide a little Xbox 360 action if the traffic is at a standstill.  To some young drivers, a car that's also a video-game system may sound like a dream come true -- or so Nissan Motor Co. Ltd. hopes with a new concept car aimed at gamers. Nissan's Urge sports car, introduced at the North American International Auto Show here this week, is a prototype where the steering wheel and pedals become game controllers when the car is still. The mirror conceals a small flip-down screen. The dashboard conceals a Microsoft Corp. game console. The Urge may be one of the more extreme examples of a trend to introduce more entertainment features to help differentiate a vehicle in a crowded marketplace, especially to a generation used to mobile phones and portable music players like iPods. To serve those plugged-in drivers, more car makers are turning their vehicles into entertainment centers. High-end features, like navigation systems and backseat video monitors, can add as much as $2,200 to the cost of a car, according to J.D. Power and Associates.That's not all, sighting a trend that indicates we wish our vehicles were rolling entertainment centers, other car manufacturers are pushing the envelope as well. For instance, we might like this idea of an iPod dock next to the drivers controls with airplane style screens in the headrests. In addition, GMC has mentioned an HD 26" flat screen that will be available soon and yet another car that sports a 40 gigabyte hard drive for storing movies, music and games along with a $600 sound system. Even with high gas prices, it looks as though we consumers still have a little money left to burn. Source: Reuters

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