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Apple cuts iPod Shuffle pricing & adds a 1GB Nano to its range

Posted at 08 February 2006 11:15 CEST by Seán Byrne
Apple has added a 1GB iPod to its Nano series with a retail price of $149 and has dropped their 512MB and 1GB iPod Shuffle prices to $69 and $99 respectively despite how well they have been selling up until now.  However, as the component pricing for the iPod Shuffle has fallen by over 70%, Apple has been making a lot of profit from its iPod Shuffle. Currently, the iPod series accounts for ~70% of the US digital audio player market and ~40% of the international market and Apple aims to boost these figures further with its lower pricing and addition of a cheaper lower capacity Nano.  Since the iPod launched in October 2001, Apple sold over 40 million iPods, with over 30 million alone in 2005.  So far, recent studies reveal that only 1/3 of US households have a digital audio player, so there is still plenty room for growth. Computer Inc. on Tuesday cut the price of its cheapest digital music player, the iPod Shuffle, and launched a smaller-capacity version of its mid-priced iPod Nano. The move by Apple, which has 70 percent of the U.S. digital music player market, is aimed at further consolidating a market that it leads, Apple executives said. The company also said it has now sold 12 million videos on its iTunes online store. Apple has already sold more than 40 million iPods since their introduction in October 2001, and, in 2005 alone, sold more than 30 million of the popular items.At this stage, it is becoming a tough time for competitors as the iPod Shuffle pricing has fallen to the point where its 512MB Shuffle now undercuts most other 512MB MP3 players.  Despite its lack of a display and many other features that its competitors and bigger brothers have, it seems like all the majority of consumers care about is that if 'iPod' is printed on the box, that's all they need to know before buying it.  Source: Reuters - Science & Technology

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