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Video games outsell DVD/Blu-ray for the first time

Posted at 23 January 2009 00:39 CEST by Jared Newman

At least in terms of consumer spending, retail video games were more popular than DVD and Blu-ray discs in 2008, according to an international research group.

Games accounted for 53 percent of entertainment software spending worldwide, Media Control GfK International said. These figures do not include movie or game rentals.

The momentum is clearly in video games’ direction, growing 20 percent to $32 billion in worldwide sales last year. Movies slipped 6 percent to $29 billion on the decreasing popularity of DVD. Though Blu-ray sales increased, DVD sales dropped, a trend that echoes similar findings in the U.S.

The news doesn’t come as a great surprise, given the popularity of Nintendo’s Wii. Last year, the top four-selling games in North America were all for the Wii, accounting for roughly 20 million unit sales, according to the NPD Group.

While the video game industry will be pleased with this research, it is a bit misleading. After all, new video games sell at retail for $50 to $60, and new DVDs sell for around $20. That means movies are probably still the champion in unit sales. Still, the fact that consumers are willing to spend more dollars at retail for games than movies is significant.

Plus, GfK predicts an even stronger market share for games in 2009, taking 59 percent of entertainment software spending.

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There are 6 comments

MyCE Senior Member
Posted on: 23 Jan 09 00:39
    I just posted the article Video games outsell DVD/Blu-ray for the first time.

    At least in terms of consumer spending, retail video games were more popular than DVD and Blu-ray discs in 2008, according to an international research group.Games accounted for 53 percent of...
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    MyCE Resident
    Posted on: 23 Jan 09 00:52
      No, this report is only for "Global retail sales of packaged home entertainment ". Along with Downloadable video games; Pay per view, video on demand and other digital movie purchases are also not considered.
      Blown to smitherines
      Posted on: 23 Jan 09 10:02
        So ... the music industry is kind-of a lost cause then
        MyCE Resident
        Posted on: 23 Jan 09 17:29
          Yah the music industry seems to get you the least bang for your buck. Even if no one pirated, you walk in to walmart and theres bins and bins of 5-7 dollar dvd's. The music industry hasn't tried to cut the price of their product in a very long time. I seldom see anything decent under 9.99, most of it 14.99. Makes other forms of entertainment seem more viable.
          MyCE Resident
          Posted on: 23 Jan 09 20:00
            A video game for $60 offers infinitely more than 3 times the value of a $20 DVD, no question.
            And games are only getting bigger, better, more immersive, more interactive and innovative, with bigger-than-movie budgets.
            MyCE Resident
            Posted on: 23 Jan 09 20:07
              I don't agree at all. How often does anyone watch a DVD movie compared to how often they listen to the music they buy ? I doubt its anywhere near as much. People buy music and listen to it over and over and over.... and get far more use out of it than a DVD that they would watch every few months or once every year or 2 ...

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