Study: Pirates buy the most music
Despite their potentially illegal ways, people who download music without paying are actually the biggest buyers of legal content, according to a study out of Norway.
It’s important to note that the Norweigan School of Management avoided the word "illegal" when posing questions to its 1,900 survey respondents, and merely asked if they downloaded "free" music. But whether Aftenposten’s extrapolation that "Pirates are the best customers" is accurate or not, the point remains that consumers like to try before they buy.
The study asked people from around the country, ages 15 and older, about their music consumption habits. Respondents who downloaded free music said they went on to purchase ten times as much content through paid channels.
Of course, the recording industry is skeptical. Bjørn Rogstad, an executive at EMI, said an increase in consumption paired with declining revenue can’t be explained any other way than piracy (Nevermind altered a la carte downloading habits and the many venues for free music, such as Pandora, Last.fm and MySpace).
Ars Technica points to a similar study from 2006, in which the Canadian Recording Industry Association found that P2P users buy more music. The real reason other people didn’t buy as much? Apathy. I imagine that within this group, there are people that download a song or two once in a while, and as a result they’re not buying anything at all.
It makes me wonder if the music industry should start engaging a wider group of people by giving away more free tunes, and not just the kind of streaming online tracks that you listen to once and forget about. I tend to get a little apathetic myself, but nothing piques my interest more than a free bundle of tracks, lurking on my iPod until I have to hear more. If the music industry can translate more distanced users into active downloaders, maybe revenues will soar once more.
There are 7 comments
- MyCE Resident
- Posted on: 22 Apr 09 02:14
- MyCE Resident
- Posted on: 22 Apr 09 06:52
- CD Freak
- Posted on: 22 Apr 09 10:24
I won't hide that I used to download heaps of music through EMule, but that was when I lived back in Syria, in there, we had no originals if any albums AT ALL (specifically talking about Heavy Metal here) and if we had them, we simply couldn't afford it, an original Audio CD would cost my 1/3 my monthly income!!!!
So I downloaded the MP3s and enjoyed the music, and now I moved to Dubai, UAE, where I can actually buy the physical albums!!
And that's what I'm doing, I started with my most favorite albums, and then started to get the new releases, but I'm still downloading some MP3s from time to time as I'm not always allowed to listen to the album before I buy, and we don't have a return policy here (the only store selling metal here is Virgin, and you can't return the album unless defective, yet you can't open it and listen to it before you buy... now how's that supposd to be fair?) if it's interesting enough, I'll go buy it, if not, then I've wasted NO PENNY...
and one more thing, YES, we have limited budgets, but through downloading mp3s (even if we don't buy later) we're getting to know the music, and if it's worth it, we're actually spreading the word to others who would actually buy it...
Therefore, the RIAA is forgetting that the "Illigal downloaders" are a free advertising tool for the artists!!
maybe they've downloaded the MP3s once (1 album not purchased, but surely NOT STOLEN... the physical CD which actually costs "paper" money is still there on the shelf) but the word is spread through forums, CD reviews and ratings... and out of the 100 people reading the reviews, 5 are buying the album...
now let's see, it's like giving a free Promo to a guy who's going to give you 500% profit... do you really want to sue that guy?
and of course, remember that this "pirate" buys the bands merchandise and goes to all of their concerts...
last, if the album is crap... then WE should sue YOU labels and music stores, you're not allowing us to listen to the music, and your not accepting returns, so you're forcing us to blindly buy something we don't want through LYING to us...
Like someone selling you a Ferrari F50, and telling you that you can't check it from the inside before you pay, so you do, and when you get in, you find malfunctioning brakes, wooden seats, a 2-speed gearbox and a cheap 1.4 litre "Hyundai" engine... and they accept no returns...
Oh now I will sue YOUR A##...
- CD Freaks Member
- Posted on: 22 Apr 09 15:26
- MyCE Member
- Posted on: 23 Apr 09 17:27
- CD Freak
- Posted on: 27 Apr 09 10:57
I have downloaded the complete "Edge of Sanity" discography 4 years ago (while i was still in Syria), as it wasn't available locally even as pirated MP3s!! the online order was (and still) unavailable for anybody living in Syria, and even if it was available, I was just a student, and I was working a part time job, which partially supported my college expenses!
So, I downloaded the albums, and came to be an addict to the band! and Dan Swanö was declared my personal MetalGod... I've spread the word and copied the mp3s to all those who've never heard of them, and the fanbase started to grow stronger in the land where they were never known...
and now after 4 years, I've just ordered THE COMPLETE discography of Edge of Sanity+ Dan Swanö's solo album+ a Vynil version of "Unorthodox" and I would've got the T-shirts were they not as ugly!!! and I got them all from their label, Black Mark records! they've given me a wonderful deal!... so... am I still a pirate?
If it wasn't for these "pirated" MP3s, this guy here would've NEVER heard of the band, and would've NEVER bought the oringinals...
RIAA... there's NOTHING as "Instant Money"... especially with Music, you have to WAIT to get your deal...
and now Scorpions & Pink Floyd's collection is building up an album after another after 15 years of a long waiting...
WE ARE PIRATES, AND WE BUY MUSIC... AND WE SUPPORT THE BANDS MORE THAN RIAA DOES...
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