Some of you were surprised to hear that even though Sony’s Blu-ray format was the only high-definition format available in 2008, it still struggled as consumers elected to continue purchasing DVDs.
All of this turmoil has led to many rumors that Blu-ray and BD-Live are dying formats, but that seems rather unlikely, analysts say, as there is a lot of hope and anticipation that things will finally begin picking up.
Thus far, BD-Live has left many Blu-ray movie owners disappointed, but movie studios are finally prepared to promote the technology properly in the future. For example, Lionsgate will open Lionsgate Live, a new BD-Live portal that will give movie owners access to interactive games, filmmaker chats, ringtones, bonus features, and more.
"In our process to create this portal, using focus groups and grassroots research, we found that BD Live is in a very new stage," Lionsgate VP of DVD/Blu-ray Disc production recently said. "If the initial experience with a feature wasn’t immediately intuitive to people, they’d just move on. Users weren’t saying they didn’t like BD Live, because uber-fans want to get close to the films they love. But it just needs to be easy and fast.”
Lionsgate Live will launch sometime in 2009.
Other movie studios are interested in removing — or at least delaying — registration, so owners have the ability to better acquaint themselves with BD-Live features. It will be interesting too see how Blu-ray and BD-Live develop in 2009, as more consumers are aware of the format, even if they aren’t ready to adopt the high-definition format just yet.
7 Comments
Why not refer to DVD as Sony's DVD format since they were one of 10 inventors/developers of DVD ?
High definition content adoption in general is a slow process but an obvious next step from the obsolete analog and SD world.
BD Live ? Who cares. Its all about watching movies in the best HD quality available. Novelties like this are not going to make it a success, lower prices of players and movies are the only way it will happen.
it does look great...no doubts about that but i can see the ribbing sony gets from the techies and such....there the wal-mart of the electronic industry...seems everything sony gets onboard with they jump on top of any1 else to get there...poor hd-dvd
- guest
- Posts: 15288
- Posted on: 29 Jan 09 14:59
On to BD Live, I myself have a few discs with this feature that I have not even bothered with, why? Because of the fact that when I want to sit down after a long day at work, I want to watch the movie, not sit there and play games with it, chat live to others, download ring tones, etc, etc, etc. I think many people don't really care about it, myself included to some extent.
- guest
- Posts: 15288
- Posted on: 29 Jan 09 19:48
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