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3,000 more Blockbuster Express kiosks promised in 2011

Posted at 05 February 2011 04:00 CEST by Justin_Massoud

National movie rental company Blockbuster filed for Chapter 11 last year, but that isn’t stopping the chain from mounting a comeback in 2011. The increasing popularity of rental kiosks like Redbox – which many conclude led to Blockbuster’s bankruptcy filing – has ironically given the struggling company a new lease on life. Even as Blockbuster stores across the country are shuttered (one location right down the street from me has been liquidating its inventory for the past few weeks), the installation of thousands of new Blockbuster Express rental kiosks is in the works.

According to a report,  3,000 more Blockbuster Express vending kiosks will pop up across the country this year. Blockbuster Express owner NCR estimates that by the time 2011 ends it will have garnered around $200 million in revenue for the year. The company also outlined plans to reposition kiosks which underperformed.

Movie kiosks such as Blockbuster Express and Redbox, which allow customers to rent new DVDs for a relatively low price, have completely overtaken traditional retail stores in 2010 according to a report issued by the NPD group last month. Though it’s worth noting online subscription service Netflix surpassed them both.

Russ Crupnick, an analyst with the firm, explained, “Traditional video retailers will no doubt experience even more competition in the coming year, as kiosks appear more frequently in grocery store chains, mass merchandisers, and quick-serve restaurants, and as competition intensifies from an assortment of on-demand rental offerings.”

It’s unclear if Blockbuster will eventually be liquidated – like its former competitor, Hollywood Video. What is clear, however, is that the company, once synonymous with movie renting, is adapting. But will it be too little, too late?

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There are 2 comments

debro
Blown to smitherines
Posted on: 07 Feb 11 02:44
    The problem with blockbuster is that it's ruled by dinosaurs with blinders ... can't look left, can't look right ... it's just full steam ahead ... even if it's over a cliff ...

    Blockbuster rolls out rock kiosks: spears, bows, guns, Cannons, Missiles, lasers are just a fad.
    In a press release today, Russ Crupnick explained, the rock is the common denominator. Everyone can use it, it's a mature technology that's well proven, and everyone can understand how to use it. It's the weapon of choice

    In an unrelated note, PrehistoricApple has release the iRock!
    It's so compact it fits in your pocket, and the smooth polished surfaces make it very stylish, and just having an iRock in your pocket means you can make an impact anywhere you go.
    Critics have suggested that the iRock isn't as good as the larger rocks on the market and highlighted flaws in the iRocks polished surface, but only time will tell if PrehistoricApple can attract customers with it's little shiny things
    rla
    Banned
    Posted on: 07 Feb 11 21:20
      Blockbuster just doesn't get it. It takes some real genius to take a company from the top of it's game to bankruptcy in 36 months. We live in a world where in that same period of time the cost of T-1 speed has gone from 2500.00 a month to under $50.00 a month yet Blockbuster can't make the connection?

      People in the metro areas have no need to be driving, searching for parking and standing in line behind a bunch of bugger eating brats in order to get rich video content. With vitally the entire country basting in fast mega bandwidth by the end of 2012 no one will need or care to stand in line for movies. With monthly online movie subscriptions running ten bucks and on demand movies being made available by the mega-cable providers it seems unbelievable that Blockbuster would go fishing in a pond that is about to be empty. This would also be a great time for the boys over at Cinemax, Stars, Showtime, Encore and HBO to start looking for a new gig because that party is going to end soon too.

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