Online retailer Amazon.com has launched another high-definition format promotion in which select Blu-ray movie titles will be available for as low as $7.99.
As Halloween quickly approaches, select Halloween movies and TV shows will be available with up to 59 percent discounts off the retail price. Selected titles include Dawn of the Dead, Halloween, The Devil's Rejects, Salvage, and Stir of Echoes.
Blu-ray player and movie sales have been stagnant, but are finally coming around, and movie studios, manufacturers and retailers appear to be preparing for a strong 2008 holiday shopping push.
Consumers can expect other retailers to make similar price cuts to help spur Blu-ray sales leading up to Christmas. For example, Target is offering a free $40 gift card to all customers who purchase a standalone Blu-ray player and two new movies -- customers must purchase a $299 Sony Blu-ray player and two Sony films, however.
Circuit City also has the Sony BDP-S300 available for $199.96 shipped, with no mail-in-rebates or promotional codes needed. The same player is available for $229 shipped on Amazon.
Amazon has increased interest in selling Blu-ray titles, as a $50 discount was offered when customers purchased the BDP-S300 and three Blu-ray titles from Warner Bros.
Most popular retailers are expected to have heavy Blu-ray standalone players and movies on sale on Black Friday this year, with discounts and lowered prices available until Christmas. If it's true Blu-ray won't last until 2012 or 2013, the Blu-ray camp is quickly running out of time to dabble, and need to boost sales as fast as they can.
