Analyst: 100M Blu-ray movie sales in 2009

23 Feb 09 23:04 by Randomus in category Uncategorized To news archive

Consumers in the United States, Western Europe and Japan will purchase upwards of 100 million Blu-ray discs through the rest of 2009, Futuresource Consulting said in a statement. 

Blu-ray has seen solid sales numbers in the United States, with unit shipments increasing 320 percent throughout 2008.  The U.S. market is expected to control 80 percent of total disc sales in 2009, with the U.K. serving as the No. 2 Blu-ray content buyer this year, Futuresource Consulting predicts.

"In the USA, BD has moved from early adopter phase through to early majority, with the format gaining real traction in the marketplace,” Futuresource Consulting analyst Mai Hoang said in a statement.  "Last year in the US alone, BD video retail sales increased by a whopping 320% to 24 million units; and we’re going to see momentum continuing in 2009, with over 80 million disc sales forecast."

Blu-ray still is at the early adopter stage in Western Europe, but is continuing to grow as standalone Blu-ray players continue to lower in price — along with the Sony PlayStation 3 game console’s sales — as consumers learn more about the Sony-created format.  Not surprisingly, the United Kingdom remains the largest market for Blu-ray movies in Western Europe, with 3.5 million Blu-ray discs shipped last year.

10 Comments

Crabbyappleton
Posts: 5757
Posted on: 23 Feb 09 23:32
"FutureSource" Wow! That's a frikkin cool name!
Zod
Posts: 552
Posted on: 24 Feb 09 03:09
It's starting to catch on. I think I was one of the first people at my work and ouf of my friends that went to bluray, but now I see alot of other people going that direction too. However I don't think they'll be able to sell back catalogs as easy, so alot of the numbers will come from new releases.
Crabbyappleton
Posts: 5757
Posted on: 24 Feb 09 04:24
It is, but not as much as this posted article made me feel. This is why I goofed on it- I thought the companies behind BR must have paid for another "study" showing how rosy BR acceptance is going. Especially when the US and the UK were the "big customers" and Japan is like a freakin' bridesmaid. I thought Japan was the place where BR was really popular. And maybe it is only just for recorders, at any rate - something looked fishy. It turned out it really wasn't but, still there are some things going on I was not aware of.

I did a little digging around and came up with this from the same report and it makes a bit more sense to me now. I mean WTF- Blu-ray is simply NOT that popular and especially last year. Here is some more info from the report, that I read elsewhere:

Futuresource: 82% of Blu-ray discs are 'pipeline fill'

An analyst firm found that of the 200 million Blu-ray discs manufactured last year, only 18% were sold to consumers.

Worldwide production of Blu-ray Discs, however, was in excess of 200 million last year, and only 36 million sold. Futuresource Senior Consultant Michael Boreham says this overproduction is not a miscalculation in demand, but rather the act of "filling the pipeline," or pushing out product in anticipation of its future demand.

"There were concerns over how well the manufacturers would cope with the demands placed on them last year," said Boreham, "But as a result of good planning and excellent cooperation there were no problems in the busy fourth quarter. It's going to be interesting to see what happens this year, as we're not seeing the same level of investment in manufacturing equipment that we saw in the early days of DVD."

Only a company full of retards would go balls out with Blu-ray considering the global economy meltdown.

So, what I see is a HUGE gamble. What will the consumer do? Will they make the leap with all that is going on now? Or stick with DVD?

The good news? My opinion, from what I see going on around me- Hang tight and watch the price of Blu-ray movies drop like the Hindenburg. The "pipeline" is full and now they HAVE to move this crap and move it fast. There is gonna be some fire sales on BR players and movies, if so, THEN they will sell 100 million- or see a 400% + increase- because they will be going for 15 bucks a pop. I would not be surprised to see 100 dollar BR players too- That is my prediction!
shaolin007
Posts: 883
Posted on: 24 Feb 09 06:24
$15 for a Bluray player? Damn, for that, I will bite. How about $30 for a burner and $1 for a 50GB BDR. That would be mucho nice.
guest
Posts: 15284
Posted on: 24 Feb 09 07:43
I wonder if that includes all of the free titles they gave out. Probably 25% were give aways with packages?
Crabbyappleton
Posts: 5757
Posted on: 24 Feb 09 14:30
Ho Ho HO! No, I meant the movies would go for 15... http://www.cdfreaks.com/jochem/../im.../6/redface.gif I think the players will go for $99 by Christmas and as mentioned above, lets figure on bundles too. When the players hit $99 it makes an upscaling player not look so good.

@Slayer: Of course it includes the giveaways...that's why they gave them away to boost "sales" figures. I would not be surprised if it included folks that picked up one by accident thinking it was a DVD or don't know that BR wont work on thier player and were returned and sold again, accounting for two sales. LOL
guest
Posts: 15284
Posted on: 24 Feb 09 19:50
Just make a cheap burner and media. Then, things will take off!
steveo119
Posts: 291
Posted on: 26 Feb 09 17:23
'Just make a cheap burner and media. Then, things will take off!'
its coming........soon.
guest
Posts: 15284
Posted on: 28 Feb 09 20:27
Blu-ray are too expansives
steveo119
Posts: 291
Posted on: 28 Feb 09 21:22
no they're not! i've seen them for £9 on amazon, same as their DVD counterpart. they're coming down in price! how cheap do you want them to be? free?

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