Apple wants mercy on Microsoft ads

16 Jul 09 20:24 by Jared Newman in category Uncategorized To news archive

Microsoft will keep running ads that claim Windows PCs provide better value than Macs, especially now that Apple has reportedly asked the company to stop.

Kevin Turner, Microsoft’s chief operating officer, said at the company’s Worldwide Partner Conference that the ad campaign drew the ire of Apple’s legal team, PC Magazine reports. Turner said he got a phone call from Apple two weeks ago, "saying, ‘Hey, you need to stop running those ads, we lowered our prices.’ They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business."

The ad campaign, which began with a commercial titled "Lauren," challenges computer buyers to find a PC for less than $1,000. If they can do this, Microsoft foots the bill. Of course, all the ads include a brief look at expensive Apple computers, followed by amazement at how many cheap Windows PCs are available. In the first ad, Lauren concludes her Apple search by saying "I’m just not cool enough to be a Mac person." Microsoft says the ads are unscripted.

Turner said he did "cartwheels down the hallway" after Apple called. "At first I said, ‘Is this a joke? Who are you?’ … And so we’re just going to keep running them and running them and running them."

To be fair, Apple did chop computer prices after its Worldwide Developers Conference in June. Notably, the 13-inch MacBook Pro became $100 cheaper, now starting a $1200, and the MacBook Air’s price dropped $300 to $1,500. Those are still pretty expensive compared to what you can get in a PC, but — well, comparisons between Macs and PCs wouldn’t be so hotly debated if they could be summed up in a sentence or two.

In any case, it seems the ads are working, however canned they may seem, so get ready for more. They’re better, at least, than seeing someone get vomited on.

17 Comments

debro
Posts: 12087
Posted on: 17 Jul 09 03:30
Mac Commerical:
Hey! I'm, like, a Mac ... I'm, like, sooooo much better than, like, microsoft PC's and stuff. I'm, like, ignorant and stupid, and stuff, and, like, think looks are, like everything & stuff. Oh, and people using Microsoft Windows based PC's are, like, soooooo stupid - you should, like, buy a Mac, and stuff, cos windows PC's are, like, stupid or something, and I can't actually tell the truth, and stuff, even if, like, I had an IQ, and like knew stuff or something.

Windows PC's: We're cheaper, have better variety of hardware, better variety of software, and Mac commercials are grossly misleading. Buy M$.

MAC commercials are targetted at the ignorant & stupid, and are an insult to the intelligence of everyone that watches them.

To those stupid apple commercials .. let the truth triumph.


Apple: Hey! No Fair - You're using the truth as a weapon against us - We'll see you in court
HJK1
Posts: 4
Posted on: 17 Jul 09 17:09
I believe Apple started all this- they reap what they sow. Nothing like fighting stupidity with truth!! They started out attacking the updates to Windows, but neglect to point out the one's for MAC's come at a price or new OS version. And have a limited amount of saoftware/hardware available to boot.
Zod
Posts: 552
Posted on: 17 Jul 09 17:24
All those horribly apple commericials with apple lambasting the dumb looking pc guy. PC's are cheaper, there's way more software support, more hardware options. More competition in PC's because of all the different hardware makers and vendors.
Chuckwagon
Posts: 163
Posted on: 17 Jul 09 19:15
Apple's biggest problem is that they still think the best way to make money is to sell hardware. Their hardware isn't even different anymore. The only thing that make a Mac a Mac is the OS. And if they'd just pull their heads out and start to sell the OS to anyone who wants it, they'd learn quickly that there is a MUCH great margin of profit on the OS than on the hardware. But they'd rather whine about how hard it would be to support the OS if it was sold to anyone. Gee, what a tough problem to fix. How about create a list of supported hardware and only support it? Wow, that was hard to fix. But no, Apple will fight and whine and cry about big bad M$, all the while having the means to alter their own destiny, and choosing not to use it.
shaolin007
Posts: 883
Posted on: 17 Jul 09 20:23
Can you build a Mac from scratch? Yes, but it is harder than building a PC from scratch by leaps and bounds. PC's, you can practically put anything in and as long as you have the drivers. The hardware for Mac cost more than PC so if you wanted to go for an upgrade, be prepared to pay double. Apple, with the Intel CPU's, should of dropped the prices down to where they can really compete with MS but as usual, they depend on the "Hey, it is kewl" crowd to buy their overpriced crap.Just like the iDiot phone. I mean iPhone.
ivid
Posts: 505
Posted on: 17 Jul 09 20:28
Not quite, the Mac hardware is quite unique. Look at the iMac all-in-one, Mac Books solid aluminum unified body, the new notebook batteries they have that fill up every nook & cranny of the machine, and the Mac mini.
All very unique.
ivid
Posts: 505
Posted on: 17 Jul 09 20:31
Oh boy do I agree about this freakin retarted Mac ads. Can't they finally do something original for once ? I cannot believe they still air new versions of those ads many years later.
For crying out loud its getting freakin OLD Apple !
They harp on old news and issues that are not a fact anymore.
Oh yeah, they also propagate lies and propaganda about Vista.
ivid
Posts: 505
Posted on: 17 Jul 09 20:34
Apple have it easy. OSX only has to support something like 6 or 8 different fixed hardware platforms accross all the Mac products. Windows has to support 100's or maybe even 1000's of hardware variations.
Chuckwagon
Posts: 163
Posted on: 17 Jul 09 21:34
All made from components no longer unique to the Mac world. They use the same chips, bus, graphics, interfaces, etc. that are available on PCs.
silver30
Posts: 98
Posted on: 19 Jul 09 01:51
I actually havent seen any of those Mac ads lately.
cgoody29212
Posts: 1
Posted on: 20 Jul 09 15:56
All Mac products are over priced.........you are paying for the cooooooool factor.
debro
Posts: 12087
Posted on: 21 Jul 09 00:53
"you are paying for the cooooooool factor."
Also known as the "stupid factor" by anyone not part of the "Coooooooool" crowd
kitekrazy
Posts: 8
Posted on: 21 Jul 09 17:39
I build my own systems. Can't do that with a Mac.
SciFer
Posts: 196
Posted on: 22 Jul 09 00:30
debro - awesome first post!!

I haven't enjoyed a post as much as this one in a while...LOL
Gravelrds
Posts: 15
Posted on: 24 Jul 09 12:55
Hey, I find the Mac ads freakin' hilarious. :-)

I've suffered plenty from Wintel (and the other chipset mfgrs ((excepting the Nvidias, that I've had, or dealt with, so far)) ). And various (or most) PC preipheral makers routinely churn out turkeys, and take their time bandaiding the firmware - I've had more than my share of those.

Agreed, many/most Mac users do seem to be status-oriented, or clods. But some are creative types who don't want to deal with that crap. (Paradoxically, they'll put up with the anti-intuitive interfaces ((not merely counter intuitive)) of most media software). (Perhaps the software has exhausted their patience. OTOH, most creative types have an IT department to take care of the grief... so... *shrug*).

Perhaps many creative folk (or their bosses) like Mac, because Mac media software has sometimes led the PC apps. Been a couple of times I actually wanted a Mac platform for high-end apps, which had capabilities not in PC's. (But a Win app generally comes along, and I can't easily afford those high-end apps, or the cost of a good Mac, anyway).
Gravelrds
Posts: 15
Posted on: 24 Jul 09 14:50
Afterthoughts...

Here's a specific Mac bash for ya. Anyone remember when Airnews ran it's own NNTP, before it was a reseller? Apple is blamed for the last bug the bosses were willing to put up with. A raid array which had a bug that screwed up under Airnews's load. As the story goes (from the former Airnews IT head) Apple had written a fix... and it worked... but they wouldn't let Airnews preview it - because it wasn't scheduled it for release. Incredible...


Back to slamming PC, though. In general, Apple hardware tends to lag PC. But PC hardware (and software) is often released long before its ready. Crap, that may take months or years to patch.

Now I can't say how reliable Apple stuff is (or isn't), but...

I had a couple of Abit boards for the onboard raid (unique feature at the time). Both went belly-up out because they'd saved a few cents per unit on sub-standard capacitors. (They went back to decent caps after a flood of dead boards)... Like so many mfgr's, they would only replace dead boards with someone else's return, which, although "certified" was pretty certain to have it's own problems.

I replaced the board, for the newer processor, with a genuine Intel board. For Intel's legendary mobo reliability. And frak me if the 82801 chipset wasn't incompatible with several models of Maxtor drives (I had some reused from the dead raid mobos). It would rarely recognize them. So I tried them on an older board's Via (of all things) chipset , and didn't have trouble after that.

Well, not that specific trouble. Goes without sayting that I had other troubles, with that Via board, and the aformentioned Intel board - both had a tendancy to hang on a black screen during boot. And the Intel had an eerie habit of spontaneously powering itself up, regardless of Bios settings. (It's been a few years, but I think the Via board also had the "zombie" problem).

The Intel board may've been the reason that whichever boot drive I used, would invariably develop a read error that would utterly annihilate Windows. (Drives which later ran for years without a problem). (Wasn't the PSU, it was a good one, that I hadn't changed when most of the assortment of problems eventually cleared up).

And, as Intel firmware updates began to straighten out some bugs, I bought a Western Digital drive larger than 120 Gigs. Which I put on that (W98b) Intel machine. Got the wraparound bug, of course. Which kinda caught me off guard, since WD only warned you - that W9x required a driver, with a newer controller card, to solve the bug--- they only warned you in those WD kits which included such a card. (in those latter kits, WD speculated that the latest Intel driver, on a compatible BIOS (which I had) might work. It didn't of course).

And that crap (which had followed years of unreasonably frequent helpings of grief - hardware, apps, and OS) was the end of my infatuation with building, updating, or troubleshooting computers. I'll still do it, but I have to force myself.
8mh
Posts: 178
Posted on: 25 Jul 09 02:49
Quote:
Originally Posted by Chuckwagon View Post
Apple's biggest problem is that they still think the best way to make money is to sell hardware. Their hardware isn't even different anymore. The only thing that make a Mac a Mac is the OS. And if they'd just pull their heads out and start to sell the OS to anyone who wants it, they'd learn quickly that there is a MUCH great margin of profit on the OS than on the hardware. But they'd rather whine about how hard it would be to support the OS if it was sold to anyone. Gee, what a tough problem to fix. How about create a list of supported hardware and only support it? Wow, that was hard to fix. But no, Apple will fight and whine and cry about big bad M$, all the while having the means to alter their own destiny, and choosing not to use it.
Economics not your strong point, eh? Let's see, higher margins on an OS that they sell for $129 than on hardware that starts at $999 and, according to you, is no different from the stuff that everyone else sells for $500. Nah, they should definitely be more like Mister Softee. Apple has some of the best gross margins in the business and almost $30B in the bank. Sounds like they've figured out how to make money.

Post a comment

Hello guest,
default
To benefit from all extra features you need to log in or sign up.

Most popular headlines

PSGroove PS3 jailbreak hack now runs off smartphones (1)

  • Tue 7 Sep 00:00 by wconeybeer
  • Game Consoles, Mobile Phones

If you have the right smartphone, you may not need to purchase any special equipment to use the PSGroove jailbreak exploit on your Sony PS3. A rework known as PSFreedom has been created to allow homebrew enthusiasts with certain Linux-based phones to run the code necessary to unlock their console.

PSJailbreak PS3 mod ban permanent, while free solution is unveiled (4)

  • Fri 3 Sep 21:04 by wconeybeer
  • Game Consoles, Piracy

An Australian court has make a decision today to permanently uphold their temporary ban on the PS3 PS Jailbreak USB modchip dongle just as a new free solution, PS Groove, has hit the internet with instructions and step-by-step instructional videos going viral.

PSGroove released: Open Source PS3 hack, PSJailbreak competitor (1)

  • Wed 1 Sep 19:09 by Randomus
  • Game Consoles

Sony PlayStation 3 owners now have yet another jailbreak to choose from when looking to unlock their game console, as the open source PSGroove PSJailbreak has been released.

Sony blocks PS3 USB hack exploits with new firmware update (1)

Everyone knew that it was only a matter of time before Sony pushed out a new firmware update to block the exploit that allowed the PSJailbreak and PSGroove hacks to function. Apparently, that time has arrived.

See all headlines

Active Commenters