Microsoft will keep running ads that claim Windows PCs provide better value than Macs, especially now that Apple has reportedly asked the company to stop.
Kevin Turner, Microsoft’s chief operating officer, said at the company’s Worldwide Partner Conference that the ad campaign drew the ire of Apple’s legal team, PC Magazine reports. Turner said he got a phone call from Apple two weeks ago, "saying, ‘Hey, you need to stop running those ads, we lowered our prices.’ They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business."
The ad campaign, which began with a commercial titled "Lauren," challenges computer buyers to find a PC for less than $1,000. If they can do this, Microsoft foots the bill. Of course, all the ads include a brief look at expensive Apple computers, followed by amazement at how many cheap Windows PCs are available. In the first ad, Lauren concludes her Apple search by saying "I’m just not cool enough to be a Mac person." Microsoft says the ads are unscripted.

Turner said he did "cartwheels down the hallway" after Apple called. "At first I said, ‘Is this a joke? Who are you?’ … And so we’re just going to keep running them and running them and running them."
To be fair, Apple did chop computer prices after its Worldwide Developers Conference in June. Notably, the 13-inch MacBook Pro became $100 cheaper, now starting a $1200, and the MacBook Air’s price dropped $300 to $1,500. Those are still pretty expensive compared to what you can get in a PC, but — well, comparisons between Macs and PCs wouldn’t be so hotly debated if they could be summed up in a sentence or two.
In any case, it seems the ads are working, however canned they may seem, so get ready for more. They’re better, at least, than seeing someone get vomited on.
17 Comments
Hey! I'm, like, a Mac ... I'm, like, sooooo much better than, like, microsoft PC's and stuff. I'm, like, ignorant and stupid, and stuff, and, like, think looks are, like everything & stuff. Oh, and people using Microsoft Windows based PC's are, like, soooooo stupid - you should, like, buy a Mac, and stuff, cos windows PC's are, like, stupid or something, and I can't actually tell the truth, and stuff, even if, like, I had an IQ, and like knew stuff or something.
Windows PC's: We're cheaper, have better variety of hardware, better variety of software, and Mac commercials are grossly misleading. Buy M$.
MAC commercials are targetted at the ignorant & stupid, and are an insult to the intelligence of everyone that watches them.
To those stupid apple commercials .. let the truth triumph.
Apple: Hey! No Fair - You're using the truth as a weapon against us - We'll see you in court
All very unique.
For crying out loud its getting freakin OLD Apple !
They harp on old news and issues that are not a fact anymore.
Oh yeah, they also propagate lies and propaganda about Vista.
Also known as the "stupid factor" by anyone not part of the "Coooooooool" crowd
I haven't enjoyed a post as much as this one in a while...LOL
I've suffered plenty from Wintel (and the other chipset mfgrs ((excepting the Nvidias, that I've had, or dealt with, so far)) ). And various (or most) PC preipheral makers routinely churn out turkeys, and take their time bandaiding the firmware - I've had more than my share of those.
Agreed, many/most Mac users do seem to be status-oriented, or clods. But some are creative types who don't want to deal with that crap. (Paradoxically, they'll put up with the anti-intuitive interfaces ((not merely counter intuitive)) of most media software). (Perhaps the software has exhausted their patience. OTOH, most creative types have an IT department to take care of the grief... so... *shrug*).
Perhaps many creative folk (or their bosses) like Mac, because Mac media software has sometimes led the PC apps. Been a couple of times I actually wanted a Mac platform for high-end apps, which had capabilities not in PC's. (But a Win app generally comes along, and I can't easily afford those high-end apps, or the cost of a good Mac, anyway).
Here's a specific Mac bash for ya. Anyone remember when Airnews ran it's own NNTP, before it was a reseller? Apple is blamed for the last bug the bosses were willing to put up with. A raid array which had a bug that screwed up under Airnews's load. As the story goes (from the former Airnews IT head) Apple had written a fix... and it worked... but they wouldn't let Airnews preview it - because it wasn't scheduled it for release. Incredible...
Back to slamming PC, though. In general, Apple hardware tends to lag PC. But PC hardware (and software) is often released long before its ready. Crap, that may take months or years to patch.
Now I can't say how reliable Apple stuff is (or isn't), but...
I had a couple of Abit boards for the onboard raid (unique feature at the time). Both went belly-up out because they'd saved a few cents per unit on sub-standard capacitors. (They went back to decent caps after a flood of dead boards)... Like so many mfgr's, they would only replace dead boards with someone else's return, which, although "certified" was pretty certain to have it's own problems.
I replaced the board, for the newer processor, with a genuine Intel board. For Intel's legendary mobo reliability. And frak me if the 82801 chipset wasn't incompatible with several models of Maxtor drives (I had some reused from the dead raid mobos). It would rarely recognize them. So I tried them on an older board's Via (of all things) chipset , and didn't have trouble after that.
Well, not that specific trouble. Goes without sayting that I had other troubles, with that Via board, and the aformentioned Intel board - both had a tendancy to hang on a black screen during boot. And the Intel had an eerie habit of spontaneously powering itself up, regardless of Bios settings. (It's been a few years, but I think the Via board also had the "zombie" problem).
The Intel board may've been the reason that whichever boot drive I used, would invariably develop a read error that would utterly annihilate Windows. (Drives which later ran for years without a problem). (Wasn't the PSU, it was a good one, that I hadn't changed when most of the assortment of problems eventually cleared up).
And, as Intel firmware updates began to straighten out some bugs, I bought a Western Digital drive larger than 120 Gigs. Which I put on that (W98b) Intel machine. Got the wraparound bug, of course. Which kinda caught me off guard, since WD only warned you - that W9x required a driver, with a newer controller card, to solve the bug--- they only warned you in those WD kits which included such a card. (in those latter kits, WD speculated that the latest Intel driver, on a compatible BIOS (which I had) might work. It didn't of course).
And that crap (which had followed years of unreasonably frequent helpings of grief - hardware, apps, and OS) was the end of my infatuation with building, updating, or troubleshooting computers. I'll still do it, but I have to force myself.
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Apple's biggest problem is that they still think the best way to make money is to sell hardware. Their hardware isn't even different anymore. The only thing that make a Mac a Mac is the OS. And if they'd just pull their heads out and start to sell the OS to anyone who wants it, they'd learn quickly that there is a MUCH great margin of profit on the OS than on the hardware. But they'd rather whine about how hard it would be to support the OS if it was sold to anyone. Gee, what a tough problem to fix. How about create a list of supported hardware and only support it? Wow, that was hard to fix. But no, Apple will fight and whine and cry about big bad M$, all the while having the means to alter their own destiny, and choosing not to use it.
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