Blockbuster Total Access to include video game rentals

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11 Feb 09 22:06 by Randomus in category Uncategorized To news archive

Blockbuster Total Access subscribers will soon have the ability to rent video games alongside DVDs, the company recently announced.

Total Access allows subscribers to rent movies online and then exchange them at Blockbuster or by mail.  Subscription plans start at $10 but the company’s $20 plan is the most popular among subscribers, according to Blockbuster officials.  Subscribers interested in renting video games will be forced to pay an extra $5 per month, but only for the months they rent video games.

"We already rent more video games than any other company, store-based or online, in the nation, so we know our core customer loves games as well as movies," Blockbuster.com VP and GM Bob Barr said in a statement.

Subscribers will be able to rent video games for the Sony PlayStation 2 and 3, Microsoft Xbox and Xbox 360, as well as the Nintendo Wii video game consoles. 

Blockbuster expects to add video games to Total Access sometime in the second quarter.

All Blockbuster retail locations offer video game rentals and movie rentals, though movies can be exchanged in-store for free, while video games will be exchanged with a 50 percent discount.

Netflix, Blockbuster’s biggest DVD rental rival, does not offer video games at the moment. GameFly, the online video game rental service, isn’t interested in renting movies, so Blockbuster will be the only company to do both.  Blockbuster has struggled as of late due to Netflix’s growing popularity, with the company notably closing store locations across the United States.

4 Comments

Randomus
Posts: 1668
Posted on: 12 Feb 09 06:52
Good move IMO. Netflix is still focusing on streaming content and doesn't have an interest in renting games, so Blockbuster will try to fill the void.

I'll be curious if people will be willing to switch from Netflix to Blockbuster now that one company is renting video games while the other doesn't.
vikampion
Posts: 160
Posted on: 12 Feb 09 14:41
Maybe after this, Netflix and Gamefly will team up
Blu-rayFreak
Posts: 225
Posted on: 12 Feb 09 18:21
Blockbuster Total Access subscribers already receive one free "ecoupon" each month which is good for a free game rental. That's enough for me! Although I do agree that promoting "Movies + Games" all-you-can-eat would be a good move for BB.
dual layer dvd
Posts: 189
Posted on: 16 Feb 09 16:11
So, are the video game rentals unlimited? What is the extra $5 for if you only get a 50% discount? Does that mean only if you return the games in the store for a new game, you can pay $2 opposed to $4 to walk out of the store with a new game? Well that's not very fun, if it is in fact the case.

After reading about Pioneer, and the layoffs across Microsoft (ETC!) I would think companies would want to simply offer a one-price all inclusive rental package. If they offer different tiers of packages, why not simply offer a $30 package that allows you a membership to walk in and pick out any 3 movies or games at a time, and walk out and return them to repeat the same process? Sure they would have to create some sort of 24 hour rule to avoid obvious copyright infringement or DVD duplication, but wouldn't it make more sense to sell "Membership" bases packages where Blockbuster becomes your rental headquarters?

$30 or more dollars a month for media rentals is fair, it's more than basic cable and a lot of other things. If Blockbuster can squeeze $30 out of customers every month in this economy, they should count their lucky sheep. With the addition of game AND movie rentals, theur profits are already going to stabilize/increase.

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