Blockbuster plans to survive
Though Blockbuster may be teetering on the brink of collapse, the rental giant is trying a thing or two to get back in business.
Blockbuster has found success recently with its 30 "Rock the Block" stores, Video Business reports. These smaller rental outlets include a beverage center and a greater focus on electronics. They’re mostly located in the Reno, N.V., area, but one version of the store in New York City is pulling in some of the chain’s highest sales per square foot.
The company wants to roll out more of these stores, but its financial situation is putting the idea on ice. Blockbuster is trying to trim debt to meet a refinancing agreement crucial to survival, and interest rates for capital are "significantly" higher than what’s considered normal, CEO Jim Keyes said at a shareholder meeting in Dallas.
As we wrote on Wednesday, Blockbuster is also rolling out a mail-order video game rental service, starting in the Cleveland, Ohio area and expanding nationwide by the end of the year. Keyes said a new marketing campaign will launch on television and online to push gaming rentals.
Finally, the company is working to install 3,000 rental kiosks around the country by year-end. Dubbed "Blockbuster Express," the machines will have twice the capacity of Redbox’s popular movie kiosks and will hold video games as well.
Notably missing from Video Business’ summary is any mention of online streaming. Last I heard, Blockbuster was trying this out on a pay-as-you-go basis, but that’s not as satisfying as Netflix’s unlimited "Instant Watch" feature. With kiosks, mail-order game rentals and funky brick-and-mortar stores in play, it seems Blockbuster has all the other bases covered. When will the company jump on the streaming bandwagon?
7 Comments on Blockbuster plans to survive
- Posts: 33
- Posted on: 29 May 09 20:34
- Posts: 75
- Posted on: 29 May 09 21:19
- Posts: 655
- Posted on: 29 May 09 22:25
- Posts: 954
- Posted on: 29 May 09 23:05
- Posts: 3913
- Posted on: 30 May 09 06:21
- Major Malfunction
- Posts: 47
- Posted on: 31 May 09 11:24
Selection is poor and expensive. Maybe with more money BB could get better blockbusters but how since I aimed my consumption to other channels already? Because as, you know, every client is important to them, like family. Could the arm be pulling the rest in the crushing gear? Will the strategic rechanneling of precious shareholder's hard earned monetary resources currently vampirized by low income employees to the profit of Artificial Unintelligent Opinion less Robots save this socially implicated corporate not so giant anymore from the worst? Stay tuned... well, whatever.
- Posts: 883
- Posted on: 01 Jun 09 14:14
Most popular headlines
- Tue 16 Apr 16:12 by DoMiN8ToR
- Software, Windows 8
The upcoming update of Windows 8 might allow users to boot to the desktop again.
- Fri 12 Apr 15:10 by DoMiN8ToR
The number of jobs in the film and music industry in the United States has increased despite the claimed negative effects of illegal downloads.
- Tue 9 Apr 14:23 by DoMiN8ToR
The PirateBay has moved to the domain thepiratebay.gl in fear that their previous domain would be ceased by Swedish authorities
- Wed 17 Apr 13:57 by DoMiN8ToR
- Solid State (ssd)
A Chinese tech site has posted a picture that reveals details on Intel's 9 series chipset.