Blockbuster has been quietly piloting a program in Colorado Springs, allowing online rental members to return mailed discs to stores, thus eliminating the wait for a next batch of movies to arrive via the postal service. Essentially, if you turn in three movies, you can pick out three more at the store, including new releases and Blockbuster then mails back your returns for you. The other big advantage of this program, is that you are no longer completely at the mercy of supplies in their mail order system, giving you much more control of your online movie queue.
Often, your first picks are passed over due to availability and you receive instead, movies that you want, but ones that are further down your queue. The reason being, that Blockbuster wants to make sure you get your next movies within 2 or 3 days.
Now, you can take any you do receive and hand pick from your local Blockbuster the ones you really want, then go home and remove them from your queue. This plan will make the Blockbuster program even more attractive than ever, by leveraging their brick and mortar stores, that at one time, seemed like a disadvantage of overhead in the tight movie rental market. Below, we can read that Blockbuster is re-juggling their subscription models as well. They have dropped the two lowest plans of $5.99 and $7.99.
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Blockbuster also has a $14.99 plan for two movies at a time and $17.99 for three movies, and all plans include coupons for free in-store rentals. ‘Our most popular plan continues to be the $17.99 three-movies-out plan,” according to the Blockbuster spokeswoman. |
This is a tough program for Netflix or any movie rental outfit to beat. With the 3 at a time model, you even get one free in-store movie or game each week, via an online printable coupon.
18 dollars a month, 3 movies out at a time, store return and trade for new movies, plus you get a free new release coupon each week. At a normal price of 4 dollars for a rental from Blockbuster, it takes only a moment to see this is quite a savings.
The program is supposed to launch sometime next week under the name of “Total Access”. Wonder if this return program will work for the HD DVD and Blu-ray titles they offer online? Right now, they have 107 HD DVDs and around 76 Blu-ray titles.
Source: Video Business
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