Andy Parsons, chairman of the Blu-ray Disc Association, openly stated that we don’t have to expect Blu-ray prices to go down any time soon. Parsons said this at the DisplaySearch/NPD HDTV conference in Los Angeles.
"There’s not enough market to lower the price," Parsons told PC World. This means that Parsons believes that the current demand for the technology is too low and the public isn’t aware enough.
Many believe that now is the time for Blu-ray to drop the prices since online downloads and Video on Demand (VoD) are competitors that can overrun the format.
Parsons says consumer awareness and eventually demand are key factors before selling any Blu-ray products at a lower price. But what about downloads and VoD? Can physical media and electronic downloads coexist or will consumers pick a side?
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At 20th Century Fox they believe coexistence is the way, it’s even a mistake to believe one of the two will win. "It’s a mistake to think it’s either a physical or an electronic business," Danny Kaye, vice president of research and technology strategy at 20th Century Fox, told CNET.
Figures show that the majority of the customers spend their money on physical movies, instead of digital downloads. Fifty-two percent of the HDTV owners buy movies or TV shows on DVD, while 6% downloads.
Now that Parsons said he isn’t planning to drop Blu-ray prices anytime soon, the question is whether consumer demand will grow if the prices stay high. Is just being aware enough for a consumer to choose Blu-ray?
With 52% of the consumers buying physical DVDs, and Blu-ray trying its best to take a piece of that pie, many will say prices will have to go down. What do you expect? Will Parsons soon change his strategy, or is he right? Just being aware is enough for us to buy a Blu-ray player.
63 Comments
When its a choice of buying all these films on HD-DVD for 99p from HMV, or £15-£20 for the same transfer of the same film only an idiot would bow down to the winning format. (Note before you look the 99p was an offer HMV had on last week thats now ended).
Does it really? That might have been Economics 101 where you come from but that is not factual. Demand is not directly related to price. Think about that. The US VP Barbie glasses are in great demand not because the japanese company dropped the price but because Barbie (Palin) is wearing them.
"I just had to buy a new cell phone and I bought one with blu ray technology / did not however, buy the blu ray star trek ear piece."
Oh my God. Dude, you bought Bluetooth technology, not Blu-ray.
Remember economics is irational. I still remember the story about the dutch bulb speculation in the 1600's or for that matter what we are seeing in the US Wallstreet. Completly irational.
My whole point was that in a healthy market, everyone is rewarded with lower prices because of high market demand coupled with manufacturing economies of scale. This simply takes time. In my opinion, prematurely lowering prices won't grow the market in a constructive way.
As for subsequent comments about competition, please realize that every CE company competes with others in the same Blu-ray business. The premise that HD DVD's departure has somehow stopped competition in the market ignores the fact that every single company is trying to attract the same consumers.
-- Andy Parsons
"In my opinion, prematurely lowering prices won't grow the market in a constructive way."
I see your point, but there is simply no way for the studios to justify Blu-ray versions of movies in stores at the $30-$40 range. None. We're getting ripped off. Period. When DVD players first came out they were $1,000. Blu-ray player prices are about $300-$500. Fine, I can live with that. Right now at FutureShop.ca they're selling The Untouchables for $26.99 on Blu-ray. DVD version is $9.99. This sort of gouging is unacceptable.
Well, don't forget all the folks besides the studios that it takes to cripple a BR movie and of course Sony needs a cut for the DRM etc - we get to pay for all of this to protect them from "criminals".
Thanks. You're right about the election. Dion will put the country down the toilet. Harper is a tool of the US. Not much of a choice, really.
The emissions tax in europe made the big 3 YES YOUR BIG 3 make cars as low in emssions and fuel efficient as any other japonese automaker or even VW!!! WHY ?? Because European Governments have some friken back bone.. Your ford focus in PORTUGAL has to get 70 MPG or it won't be authoriz for sale on the ROAD!!!!!!! Bring on the emission tax cause my dream is to get these morons with big ass gas hogs off the friken road !!!!!
Drive a V8 well then pay i in your weight muhahahahah SUCKA!!!
Then the profits start leveling off. Everyone including your great grandma and grandpa has one (or five), movies sells are spiraling downwards. Now what? The manufacturers start a new campaign, and this starts all over again.
There is your lessons on economics. Supply, demand, and speculators.
Next lesson: How to rip off your customers unknown, and have them come back for more
I will more than happy to use DVD's until the next REAL leap in technology/quality comes out on the market at a fair price.
It appears now they got rid of the competitors they are price fixing to rip of the idiots who are silly enough to pay overinflated prices for DRM riddled anti-consumer goods, and that is the other reason I will not buy anti-consumer poo-ray devices.
Ah the good old days when companies provided a product at a fair and reasonable price that you could use how you wished to do so are a extinct species nowadays.
As for the statement that CDFreaks is the home of pirates, everyone knows that is true. That is why copy protection upsets folks so much, because it makes their theft difficult. Hardly news.
| Namely, Sony found that price cutting the Playstation 3 was the best way to drive Playstation 3 sales. |

(guest Will said)
| As for the statement that CDFreaks is the home of pirates, everyone knows that is true. That is why copy protection upsets folks so much, because it makes their theft difficult. Hardly news. |
BTW- this is a global ecopnomy and when the US falls look out for the rest to follow. I guess we will get to see how supply and demand works this holiday season when no one is purchasing high dollar electronic items. Perhaps Blu-ray will drop to 15 dollars a disc and a player will be 99 dollars. I could see companies fire selling this stuff then dropping Blu-ray all together- it's insane to have two optical formats at the moment when the price disparity is so great. Couple that with the investment in equipment to use it- and you have a real flop on your hands!
You are exactly correct in that what happens to the US, it happens to everyone else. What concerns me even more, is that these so called "economic experts" are heralding this move by the goverment. I just have to say, if our economy is so robust from what some have said after the 9/11 attacks, why do we need to bail out idiots for doing bad business? Sorry to go off on a tangent but this is some serious stuff. Couple this with high fuel prices and it just doesn't look good for anything including Bluray. I am already pinching the penny here and there. I am going to cancel my cable and internet (however, I can pick up my neighbors for free
), and have even cancelled my cell phone. When you have two cars, a family to feed, going to school full time and it cost $50+ to fill up each of those two cars, you have to do something. No, there definitely won't be any Bluray for me anytime soon. For others that can afford it, good for you, I am sorry I don't have a disposable income like yours. When DVD's came around, most people were certainly not accustomed to making backups of VHS movies. This is something we got used with DVD thanks to how easily it could be done. We were not all screaming foul at DVD when we could not copy DVDs for several early years of its existence.
I think many forget that DVD is DRM'd for copy protection but it happens to have been cracked. But those "greedy corporations" still put that protection on DVDs. They are still trying to prevent "fair use" or "illegal copying". So why the love for DVD and hatred for BR when both have DRM for the same reason, to prevent copying ?!
If there was nobody smart enough to break DVD copy protection, there would not have been anyone smart enough to invent DVDs and their DRM in the first place.
DRM isn't the only reason I hate Blu-ray. Okay, here we go again...
1) More DRM than HD DVD. What's the point? You're just hurting your customers. All DRM gets cracked. It was overkill and completely unnecessary.
2) Discs are too expensive. At least HD DVDs could be manufactured on existing production lines.
3) Blu-ray = $ony. Corporate greed and stupidity at its finest.
4) Blu-ray should have been for data backup only and HD DVD the next DVD. Nobody needed a format war. Now we all lose.
5) The economy is officially in the pooper. We'll just stick with DVD. Thanks for playing, Blu-ray.
1. This is invalid since you said you were going to name reasons other then drm.
2.Blu Rays were typically more expensive in the market then HD-DVD's so no matter the cost of production the customer doesn't care it's about what the retail price is
3.All companies are greedy that is there whole purpose
4. CDr's sold big because you could copy your music cd collection. Dvdr's became big because you could copy your Movie DVD's. You need to have convience and convergence. If I was to take a HD camcorder and transfer the video onto a Blu Ray disc where would I watch it if no one has a Blu Ray player? This goes for pictures, music and other things.
5. Yeah and flat panels screen companies are going out of buisness and no one is making expensive cell phones or cars or furniture. That is why Pepsi and Wendy's are going out of buisness because everyone is shopping at Aldi's right now. Face it most people who are dead broke would rather have the best then to have generic crap.
2. Blu Rays were typically LESS expensive in the market than HD-DVD's so no matter the cost of production the customer doesn't care it's about what the retail price is.
Big F'ing deal. DRM is on all freakin formats. VHS, DVD, HD DVD, Tivo...who cares how many levels. The producers will always try to protect their properties. I no longer blame them.
The cost of BR production was not more than HD DVD by the time it went away.
Blu ray does not equal Sony. There are 17 patent holders for blu ray. Sony is just one of them
Blu ray = CyberLink; Dell; Hewlett-Packard; Hitachi; Philips Electronics; LG Electronics; Matsushita Electric Industrial (Panasonic); Mitsubishi Electric; Pioneer; Samsung Electronics; Sanyo Electric; Sharp; Sony; TDK..
I wanted HD DVD to succeed too, but it turned out that Toshiba was another greedy corporation just like everyone else in business these days, and Toshiba took a big "settlement" from Sony and HD DVD folded.
I just want my frickin movies in HD and at best quality. I don't really give a F anymore who gets the royalties.
PS, what's with the line breaks on this site these days ?
I'm still pissed about how they added Macrovision to VHS tapes after the Betamax decision! DRM trumps Fair Use has been going on a looooong time now.
The discs might be seeing a little drop; but still, you need "new" equipment to get the "HD" experience out of Bluray. I mean watching Bluray downscaled is no better than watching DVD. This also includes having to re-buy a movie for which you already had just to watch it at a higher resolution. There is a considerable investment in watching Bluray and there is nothing cheap about it: minimum of $230 player, minimum $1000 for a decent HDTV, HDMI cables which can run $100, $200 for a new TV stand, ect.. That is probably a minimum of $1500 just to watch a movie in a higher resolution than DVD and that is assuming that you have a surround sound system already. But then again, if you want to listen to Dolby and DTS Lossless, you will have to get a new receiver also which could cost $400 if not more. Sorry, I don't call that low. I call that quite an expenditure just to watch a flick!
Yes cause no one has an HDTV these days. I mean Blu Ray is the only reason to get one right? I can only assume 10 people in the world have one right? Do you have one shaolin007? The question is which came first the egg or the chicken and that fits this situation perfectly. People don't buy a tv to accomidate the Blu Ray player they buy the player to accomidate the tv.
No I don't have a HDTV set and it appears that 69 million don't either. So in my case and theirs, if I wanted to watch Bluray, guess what? I have to get a new TV! Ok, lets assume you already have a HDTV set. Well, you still need to get a player, the disc, cables, maybe a new receiver ( I know what you would say though, "People don't buy receivers just to hear Bluray man!"), ect.. More money and more money just to watch a flick that you might already have on DVD.
On a final note, yes, CRT's are slowly being phased out but CRT's still have superior black levels than any of the so called digital flat panel tv's out there. CRT's are not bad. They are just bulky. That is the main reason they are being phased out. They still would give you the best picture SD or HD otherwise.
"
No display can produce a true black, so it's important to know just how close it can actually get. CRTs do extremely well, but the flat panels all struggle with black, though they do pretty well with peak brightness, so black level can be a great differentiator. The actual black level produced by a display is almost never reported in manufacturers' spec sheets or published reviews, yet for most applications it's actually much more important than peak white brightness, which seems to get most of the attention. Black-level should be the single most important spec after screen size if you're working in multimedia, imaging, photography, home theater, or in any environment with controlled or subdued lighting. "
"The CRT wins by a huge factor of about 25. It barely produces any detectable light when set to black. The flat panels all produce a noticeable dark-gray glow for black. The CRT's enormous black-level advantage is the major reason why it remains the technology of choice for home theater perfectionists. "
http://www.extremetech.com/article2/...1734382,00.asp
You can still watch any movie you want cheaply on DVD with equipment you already have with a very acceptable picture too, at a bargain price.
Blu-ray had best go WAY DOWN this Christmas- or this format is going down instead.
And wait for a $200 blu-ray player in the coming holiday.
CRTs slowly being phased out?
Do you live in the moon? J.K. 
Over here, it's almost impossible to find a CRT on sale. On most shops you'll have less than 5% floor space for CRTs (if any!). It's LCD (mostly) and plasma all the way. Everybody and their dog (and cat) buys those things, man!

Holy crap, I just checked that Best Buy price and its not a sale price.
$229, not on sale. Wow.
Its an older model probably being phased out, but still...
I have a 42" Samsung plasma 720p, a friend with 46" Vizio 1080p LCD, he likes my plasma video quality better he said.
The article might be old but nothing, even modern Plasmas, can't beat CRT's on black. The Pioneer Kuros come close but no cigar sorry.
@johnzap
Yes, I know but I was making a point since some people think the reason why they are being phased out is because they are inferior.
Also I must admit I think Blu Ray price is high still because of the econemy. I mean they know not a lot of people are going to buy it so why even try to find a market and lose money when the market is just not there yet.
@shaolin: you don't have any HDTV as you said and your statement is based on 2004 article? well I will tell you that I had a 29" Sharp CRT and the black level of my HDTV beat it to death. Maybe the CRT is dying (10 years old) but other factor eq widescreen, color range etc etc. Won't go back to CRT!!
Yep that is it. I am jealous. (rolls eyes) Even if I could afford Bluray, I wouldn't get it. I would probably get a HDTV set and a upscale DVD player. I have too many DVD's to be replacing my library with Bluray.
@blair
Really? You have equipment to measure the black level? I don't think you know what you are talking about.
"black level - The intensity of black in the television picture, frequently referred to as brightness; adjusted to compensate for ambient room light. Black level is set with a TV's brightness control using a PLUGE test pattern. Setting black level correctly is critical to overall picture quality, particularly the ability to see detail in dimly lit scenes of a movie. The term also refers to the ability of a display to produce an inky, deep black, which is often a problem in fixed-pixel displays."
"fixed-pixel display - Digital televisions that use discrete pixels to create a picture image, such as plasma, LCD, DLP, LCoS, or any non-CRT display device. In the case of DLP, for instance, each pixel is represented by one of the hundreds of thousands of tiny mirrors mounted on a DLP chip. "
But is black level only your argument to decide to ditch CRT? How about bulky, use more power means more heat, magnetic distortion, radiation of gamma rays, contains toxic Lead, most not widescreen. etc etc.
What argument are you talking about? Talking about pulling things out of your sphincter. Contrary to what you believe but Black level is important in calibrating your picture if not one of the most important. The closer you get to real black , the better detail you have in your picture. CRT's almost emit "no" light and hence why they are closer to real black than other types of TV's. Eyes are not the best equipment to calibrate your TV to get "accurate" color representation. What is "red" to someone might not be the same "red" to another. You are probably one of those people that set their TV to "sports", "movie", or any other auto setting and say, "Wow, what a picture!" If you want to get the best picture, you are going to have to get some test patterns and then calibrate it to within the limits of the television itself. But what do I care about how you calibrate your TV. Mine is at least calibrated to the best of my ability with Digital Video Essentials, which is worth its weight in gold.
Without further debating CRT vs HDTV, does your CRT support 720p? If so then be happy with it. If not, I don't think you can compare your CRT with any real and good HDTV even if black level is of your (only) concern. And yes I calibrate my samsung plasma.
" I don't think you can compare your CRT with any real and good HDTV even if black level is of your (only) concern"
You act like resolution has something to do with black level. Well, it doesn't.
"No, our eyes are the best equipments...And yes I calibrate my samsung plasma."
I find that hard to believe considering what you said before. Must do an "eye" calibration right?
1. We're gonna rip it. No crap DRM has avoided that. No crap DRM is avoiding that. Never.
2. We're going to create matroskas or unprotected bluray images, among other formats.
3. We're gonna watch them in HTPCs or standalones. Eventually, you will decode your H.264 with a hand sized machine, spending 2 watts of power doing it. We're almost there.
4. We're not gonna pay $ony a single penny. Never. They just don't deserve it. They can put their propietary DRMed formats, and their corporate greed in some place and push hard with a retractable baton. Along with their partners.
5. Finally we will download our contents directly or use some other form of hardware (flash or whatever).
6. In ten years time we will be seeing bluray when visiting the tech museum, alongside some mummified
$ony exec.
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