The price of standalone Blu-ray players have significantly dropped over the past 10 months, but the cost of Blu-ray discs — while they’ve decreased — still are somewhat pricey, many of you have proclaimed in the comments section and forums. Despite the higher price tag than DVDs, the sales of Blu-ray discs, according to a new analyst release, is doing better than expected in this
turbulent economy
Trying to figure out what’s going on in the current Blu-ray market can be rather difficult at the moment. A new analyst statement every other week contradicts previous reports, and here we go again:
During November in the U.K., consumers purchased 462,500 Blu-ray discs, a 165 percent increase over the month of October.
"The Blu-ray disc format offers an unparalleled home entertainment experience, something all those involved with this technology have always known," said Futuresource Director Jim Bottom said in a statement. "once people see the benefits of Blu-ray for themselves, they soon realize the difference it can make. Seeing is believing after all! We fully expect Blu-ray to keep on bucking the current economic trend and continue its rapid growth over the next few months and beyond, stimulated by falling prices and even more bundling deals with large screen TVs."
In Europe, sales of Blu-ray players is expected to triple, with 2.5 million units sold across Europe — not including the Sony PlayStation 3. According to the press release, Blu-ray — including the PS3 — overall sales have outsold DVD by "about five times" over the first three years of DVD’s release.
During an interview with CDFreaks, Forrester Research analyst James McQuivey said price is a major hurdle that Blu-ray must deal with while trying to woo new shoppers.
""When you can get a DVD upconverter for $50 at Wal-Mart, it’s hard to justify even $200 for a Blu-ray player, especially when you then have to invest in more expensive Blu-ray."
The European market reportedly didn’t receive the drastic Blu-ray price cuts that North America received, so it’s possible a further sales boost could happen once manufacturers drop prices further.
The recent release of The Dark Knight is the best selling Blu-ray movie ever, with more than 1.7 million Blu-ray aunits sold in the first week.
35 Comments
Here let me help you...Blu-ray is tanking BIG TIME. And it is dragging the whole optical industry down with it.
DVD finally stopped growing and hit its prime in 2005 when it had its peak sales ever. In reaction to the plateau, along with the razor thin margins on DVD players and media, increasing disc manufacturing costs, the "HD format" was introduced. It took off with two formats and niether had a clear advantage. Then, they lathered an unimaginable amount of DRM restrictions on top of that, with an alphabet soup of acronyms that would make a full blown computer nerd hurl chunks, along with several different incremental profiles and everyone said F8ck it. I'll just DL the damn thing on a torrent. Thanks Slysoft!!
Since 2005, optical content demand has fallen every year (rather than grow) for a total of 9% loss in sales in 2008. HD titles are down even more since the fall of HD DVD @ 22% overall, even with the "support" of the POS3 - which I think a lot of people bought since they had kids and thought they might look at a BR movie once in a blue moon.
Then some folks found out their TV wasn't compatible and they said F8ck it and just use the PS3 for gaming or better yet- bought an Xbox 360 or Wii. Goodbye to another customer segment, thanks to restrictive DRM controls. In other words, Sony screwed themselves again with yet another PIA proprietary format from hell. http://www.cdfreaks.com/jochem/../im...4/bigsmile.gif
If Blu-ray does not take off in 2009 they will pull the plug on it. Hint: It isn't going to take off. HD on demand kicked it straight in the balls. Even Blu-ray players are coming with streaming capability now. I can watch 50 BR quality movies on demand without getting off the couch for what it would cost to buy a BR player. Stick a fork in it- it's done.
Here's the problem... if you have the #1 or #2 movie of the year you end up selling a respectable number on Blu-Ray... It's the rest of the library selling 10,000 or 20,000 copies that's going to doom the format.
Studios are going to look at their own releases and go "Well, Iron Man sold 500,000 copies, why can't we?" When they don't they'll consider dropping the format.
And the Uprising begins.. Greek Style Americans need to follow that example : Citizens are in control of the country NOT some pimps in the governt. offices.
yawn, yeah thats right, nobody has a HDTV, coz argos, comet and DSG(three biggest electrical companies in UK) don't sell these things right? wrong, in fact, thats all you can buy, as well as ASDA(walmart) and Tescos. you just cannot buy a CRT tv now so face it.
we are into the HDTV gen now, so your argument about the bluray era being doomed down to that argument is majorly flawed!
http://www.usatoday.com/money/industries/retail/2008-11-27-shopping-hdtv-bluray_N.htm
"Indeed, some analysts are surprised by the number of consumers who continue to buy fat, tube-based CRT digital displays. "They beat our forecast rather handily the last couple of quarters," Gagnon says. "When you look at the smaller screen sizes, a CRT is about half the price of a flat panel. That's a pretty compelling argument."
In addition, in a few months, you will hear about the "second wave" of defaults in the US housing market as well BTW. It will be as big as the first one. It's called option-ARMS and Alt-A defaults and expected to top 1 trillion. Blu-ray is too late to catch on. DVD will be the new cassette and video on demand will rule.
Jumping 167% is really dead huh? Having $61 million dollars in sales is dead? They are making progress admit it. No one can jump from a non existant format to $800 million dollar market in a year. I just don't see how you think it's tanking Crabby
"I can watch 50 BR quality movies on demand without getting off the couch for what it would cost to buy a BR player." Really BR quality? You mean those super compressed streams that you get over the internet? or are you talking about the illegal downloads you get from torrents or whatever? Also does your ISP have a bandwidth cap like most people do? Cause downloading 5gig's per movie more then a few times a month can cause you to go over your limit which means your net will be canceled
Prices are coming down, about 1/3 of the population owns an hdtv and thats increasing. I don't think its going to be an overnight victory, but they have a very long window of opportunity. TV's, Players, and Media will drop in price, making it easier for them to pump out older movies that wouldn't sell as many copies.
No I mean like the BR quality movies you download from satellite service. I have Dish. it's cheap easy and convenient..and it just works, like DVD. I don't need anything better than this and upscaled DVD. I think I am in the majority at the moment.
Like I said-time will tell! So far though- adoption is slower than wanted by the companies providing the goods. How long will they toy with this? Let's wait and see
For the moron who said Blu - Ray is "Tanking", take a look at the recent Japaneese media player sales, retard!!! Blu - Ray adoption is taking place 1.5 times FASTER than DVD's replaced VHS......it's EXPLODING, not "Tanking".
There is NO concievable way that Blu - Ray WON'T replace the DVD as the distribution of choice and don't even get me STARTED on digital distribution. If there is a single person here who truly, HONESTLY believes that Digital Distribution will become a reality in our lifetime, then get your freaking head checked out, you obviously have mental health issues.
For the people bashing Blu - Ray there are a few steps you now need to take:
1 - Get your head out of Microsoft's ass.
2 - Do some RESEARCH on the consumer electronics market before you post garbage like this.
3 - Next time someone asks you if they can throw you head - first down a well - say no.
4 - Next time you post change your name to "Excuse my comments, i'm mentally retarded" so that we all know what the reason for your ignorance is. Otherwise you're just going to keep embarassing yourselves!
5 - Finally, if you can't afford to go Blu because you clean toilets for a living and live in a trailer park with all the other hillbillys - then DON'T but don't come on here and bash a product just because YOU can't afford it, jeez! You guys are EXACTLY like Microsoft fanboys!
If you're too cheap to afford a PS3 then go and lay down £129.99 for a pile of crap console, remember though that you pay for quality. You may be surprised to know this but some of us are able to play games without the fear of our consoles blowing up and burning our houses down......however, as far as the 360 goes, some of us are able to play games, period!
It must be embarassing for the cheapest machine on the market to sell so poorly, no? The Wii is more expensive than the 360 yet it outsells it 5 - to - 1, however that might be due to the fact that the Wii actually has some exclusive games for it. The 360 owns single - digit market share in Japan, why? Because it's a poorly - designed piece of crap. It just goes to show that if ALL the games on a console are complete garbage with last - gen graphics, nobody's going to buy that console no matter HOW cheap it is!
Have fun with your cheap, last - gen hardware

Oh hey, on a side note did you know that Final Fantasy XIII will fit on just ONE Blu - Ray disk? Looks like we won't have to waste time switching disks halfway through, we can just play the game uninterrupted........OOPS, did i say "We"??? How silly of me.........boy is my face red, sorry!
@crabbyappleton, While we do have HD boxes over here in the UK, Sky chooses to run the same old films again and again and again and etc.
and thats the reason i would rather watch the HD films that I want to watch(bluray), and not what sky wants me to watch!
Hi how are you? Blood pressure ok? Great! Glad to hear it. I think you should register at CD Freaks as you seem quite "passionate" about this subject. Perhaps you could sway some minds with your adorable personality and communication skills. Did you read the article BTW? It mentions much of what I say - Quoting Forrester research. They study this stuff and they say BR is on shaky ground due to market conditions. Maybe you should call them up and inform them they are also retarded.
1. I do not have an Xbox.
2. I say Blu-ray is tanking because those involved after seeing a slow adoption rate, had hoped for a 50% market share by the end of 2008. This figure was bandied about widely in April and had a lot to do with HD DVD taking a powder. Even so, this was less MUCH LESS than Sony and others had figured on for 2008 when they first started pushing Blu-ray.
Fast forward (get it?) to December of 2008 and we can read that Blu-ray with all it's promotions, falling prices and box office gold like Ironman and Dark Knight only enjoy a 12% share of the market.
Even some of the studios, e.g. Warner have gone public and said (warned) that 2009 is the do or die year for Blu-ray. Remember the Mini-disc for the PSP? I think we are having a Deja Vu all over again.
This is why I say it is tanking. It is an incrementally superior product to the one it is replacing DVD, yet it is relatively expensive and complicated format to "upgrade" to. You need a big screen TV and even surround sound etc to relly enjoy it. Most folks right now are more worried about putting beans on the table or having a roof over their table. Not needless extras like this. Blu-ray is also getting hit hard by HD downloadable content. It's just a fact.
Couple this with the Xbox 360 and the Wii outselling the PS3 by factors of 2 and 4 to 1 and even as you say a "retard" can read the handwriting on the wall.
I have a friend whos house was just burglarized and the thieves took the teenaged kids PS3. I said: "Oh well, the insurance will replace it. He said: "Nah, I didn't use it that much and we only watched a couple movies, I think I will use the money for something else." This is all I hear how people are uninterested in these products.
In the meantime- keep foaming at the mouth, the members here such as myself enjoy reading such things and find it most entertaining.
Have a nice da! Oh..and try switching to Decaf.
I think Dark Knight selling almost 2 million blu-rays in 1 week speaks very well for the format.
David, learn your facts about the 360. XBOX 360 has a more advanced and true next gen graphcis system with a real unified shader architecture (real next gen), SUPERIOR to the PS3's old-gen graphics (a basic nVidia 7x00).
The only problem with the 360 is reliability and that was MS's fault for cutting corners on design and QC. That does suck.
Saying 360 has no exlusives is where your credibility TANKS.
The 360 exclusives are MULTI-MILLION sellers and set records on sales. Comapre GoW1, GoW2 and Halo 3 to ANY PS3 title in sales. Go look how Resistance 4 is selling compared to Gears 2. About 25%.
All the hard core gamers KNOW the 360 is where its at for the best games. WTF are you smoking ?
I think that downloads could take the place of these BR discs for a variety of reasons I really think they could stop DVD dead in it's tracks. Convenience for one, not driving around to get a movie to buy or rent, then have to return it, etc. Impulse buying - you are bored with what's on TV so you do a PPV or VOD boom! It's there immediately and it looks fine. I cannot tell the future, if I could, I would be rich. But, I just know what has already happened before and see no reason for it not to happen again.
Personnaly I think the PS3 is superior to the X360, but it's just because it's a much better multimedia machine that I could incorporate in my network and stream movies from the PC to the PS3 through wireless, plus it's a bluray player. I don't give a crap about GoW and Halo or other X360 exclusives, so the choice was rather easy.
Pretty sure the Cell processor from the PS3 also has a lot of potential that's not been used yet either. Time will tell.
No, i don't believe people who don't own PS3's are "Mentally hilarious" but rather the people who ignore the facts right in front of them are (This would be concerning Blu - Ray, the topic of choice).
1 - I don't believe, for one second, that you don't have an Xbox (Unless you count "Broken" as "never had one"). Why else would you be such an anti - Sony fanboy (Don't say you're a Nintendo fanatic, because they have more sense and better grammar skills)?
2 - On the subject of Blu - Ray SALES (Get it???), do your research. If you take a look at the Japaneese media player charts you'd see that Blu - Ray recently took over 50% of the weekly market share in Japan. This was a significant date as it was the first week Blu - Ray outsold DVD players overall and like i said before, Blu - Ray is becoming the standard 1.5 times FASTER (get it?) than DVD's did. If Blu - Ray is failing, technically DVD's shouldn't exist by now (By your logic that is).

3 - News flash, genious. The PS3 was easily outselling the 360 every week up until the price cut in September (Perhaps you weren't aware, to which i refer you back to my original suggestion of doing your market research before posting). The 360, despite being the cheapest console on the market, still owns a meagre single - digit market share in Japan, it's basically the Dreamcast of this generation (Although Microsoft probably won't go bankrupt because of it). Do you have any reason WHY the PS3 is behind in sales??? Because it's more expensive than the other two, genious! There is a PS3 hardware price cut in 2009 which, as well as boosting PS3 sales, will also give a big boost to the Blu - Ray format.
4 - I hope you keep posting here as well, i'm sure everyone who reads your ignorant statements gets a good laugh at how clueless you are about the industry. I may as well direct your attention to a website called www.n4g.com, if you spend a little time there, you won't (Hopefully) make such a fool out of yourself when trying to bash technology products. However that's dependant on IF you do your research, kinda like back in school when you had to do homework to get good grades, you have to do research to stop making a fanboyish fool out of yourself.
Ivid, you have a very stupid name (It goes with your personality). The Xbox 360 uses last - gen graphics you braindead moron! Why do you think MGS4 won "Best graphics" over that pice of garbage "Gays Of War 2"??? I've seen GBC (That's Game Boy Colour, for anyone who didn't get it) games with better graphics that the 360's last - gen crap. Perhaps YOU should get your facts straight, if the PS3 has last - gen graphics yet outperforms the 360 in every graphical way possible, does that mean the 360 has last - last - gen graphics??? LOL, embarassing! Resistance 4 doesn't exist yet and won't for another 4 years you retard, WTF??? Do you not have ANY knowledge of the videogame sector??? Look at your garbage games like Gays Of War and Gaylo that got OUT - RATED by LittleBigPlanet. How many exclusive games can YOU name for the 360 in 2009??? Why does the 360 get outsold 5 - to - 1 by a console more EXPENSIVE than it in THIS economy??? It just goes to show that if all the 360 games are garbage, no - one's gonna buy it, do your freaking research and clean your room before your mom spanks you! This is exactly why kids shouldn't get caught up in the console wars, stop embarassing yourself and do some freaking reserach, if the 360's games were worth the price of a console, it would sell more but they're not and they're crap, so it doesn't! Last - gen graphics coupled with a last - gen processor and faulty hardware does not a good console make!
Thanks for calling me a genius (that is the proper spelling BTW jot it down.) I bet you already know how to spell Prozac though! http://www.cdfreaks.com/jochem/..//i...s/5/agreed.gif
I hope you enjoy the holidays!
And I think this is the only way to do business in North America. Force consumers to do what Europeans do, call the fuckin companies for any issues instead of using stuff and never keeping it.This is why Nintendo told the US market to Bugger OFF.
The interesting thing is why has no newspaper expose this Nintendo NAR controversy, I mean the Euro retailers are not on this Replen programs because 90% of retailers dont offer refunds.I know inside papers showing the cost of Euro Retailers being almost half of the US retailers for Nintendo !!!
Downloadable movies on the other hand are far from any of those two things. First versitil they are not. There are so many different services that force you to use there own special set top box you can't say it's versital or simple. You can't take your download and play it on your ipod and then put it on a dvd disc and play it in your dvd player or on another computer. And your renting you pay 2-4 bucks a movie and you only get a 24 hour span to watch it. After that you got to rent it again if you missed that time period. So until they can make it easy and versitil I doubt it will do better than BR. When you can just flop in a disc and hit play you can bet more non technologicaly inclined people will want that ease of use.
Seeing as how you seem to need to be spoon - fed this kind of information just to have any idea of what's actually going on in this industry, i have created an account for the sole purpose of exposing the fact that you have the mental capacity of a duck.

Please read the link provided and next time you want to bash a product, at least have the common sense to back up your argument with FACTS (You'd better learn the proper spelling of that word, facts are neccessary if you expect people to listen to your biased drivvle).
In this case though, we simply have to wait and see what becomes of this format. I really think the wait will not be long though. I would say 12 months max.
Considering 360's software sales and attachment rate, your statements made me laugh.
It is a fact that 360 has a more advanced and more efficent graphics system than PS3, I didn't say it was an overall more poweful machine than PS3. The cell processors make up for lower GPU performance
My facts come from the article in the link below, its a good long read for anyone interested in a technical comparison of the 360 & PS3.
Page 8 is of interest, its the page that starts with "the 360’s GPU is one impressive piece of work and I’ll say from the get go it’s much more advanced than the PS3’s GPU so I’m not sure where to begin"
http://dpad.gotfrag.com/portal/story/35372/?spage=1
Ivid, your ignoracne of the gaming industry astounds even me (Though i never gave you much credit to begin with), i'm assuming the reason you don't want me to stick around is because you don't like being presented with facts? The Xbox 360's graphic's chip IS more "up - to - date" (I can't say "Better" for the resons to come) than the PS3's however that doesn't mean it necessarily HAS better graphics (As most industry professionals know). Compare the graphics in MGS4: GOTP to Gears Of War 2, MGS4's graphics blows Gears 2 out of the water. If you need proof that that's a fact rather than just my opinion go and look up the 2008 VGA's and look under the category of "Best Graphic's 2008" - again, RESEARCH! I suppose you could label the 360's graphic's chip as "Untapped power" similar to the processing capabilities of the PS3, however now you see that having superior hardware ON PAPER doesn't mean a thing if the developers don't know how to take advantage of it. Also, as i recall, you were the one who made ridiculous statements like "PS3 has last - gen cell shading" or something equally stupid, so by calling me ignorant and arrogant you are making YOURSELF a hypocrite! Unlucky...........

Also, as far as the 360's GPU goes in terms of reliability, please read this article - http://starfeeder.gameriot.com/blogs...-Xbox-360-RROD it shows the reason why 1/3 of 360's overheat and explode on their own accord.
By failing to post facts to back up your claims you're not only losing your credibility on this site but you're also embarassing yourself in the process. Do some research and try again.
What claims have I made? The ONE claim I made, you even agreed is a fact.
So I did just that David ! I provided facts and a technical article that disproved your original statement that 360 has inferior / older gen graphics technolgoy when in fact its the opposite.
I never said the PS3 couldn't render better graphics and I even said the cell processors help in this respect.
Yes I did say PS3 has a nVidia RSX chip, basically a 7800GTX equivalent which has an older generation DirectX9-era segmented shader architecture (3 generations old today). The 360 GPU was based on the unreleased-at--the-time R600 GPU (unified shader - 2 gens old now). So you can label facts as "stupid" if you want, that doesn't hurt my credibiltiy.
You are funny, you claim I don't know anything about the industry when you don't seem to know what I'm talking about re. shader architectures.
The reason I said I wasn' happy that you would be sticking around is because you are directly insulting, rude, obnoxious, condescending and arrogant to everyone here.
Maybe if you hadn't started off by insulting my name I wouldn't want to see you go. That was plain childish.
Lastly, if you had read my other posts recetly, you would find I slammed MS on the reliabilty issues, they cut corners on design, quality of components, testing, QC etc.. and now its cost them billions.
Seems to me they are buying Blu-Ray left and right over there and we all know how Japan is a pionneer when it comes to electronic stuff made for general population.
Using the same argument, it could be said on long term the Xbox360 will lose ground to the PS3 heavily on a world level and not just Japan.
Besides, I'd take Xbox360 sales with a grain of salt, let's not forget a 360 can be modified to play backups, something you can't do on PS3 yet..which means PS3 at equal numbers should be racking in more money from games than the Xbox360.
I wonder how long it will take game devs to notice this little fact and in the end concentrate more on the PS3 version of the games.
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