With Blu-ray player pricing remaining quite high, China has decided to independently develop its own high definition format, red-ray, which has had some great success progress so far in its development, according to the Chinese research firm CCID Consulting. It has a significant price advantage over Blu-ray, particularly without all the high royalty charges associated with Blu-ray.
The main challenge China’s new red-ray format will face is attracting content providers to take on the format. This currently makes it difficult for it to build up an industrial supply chain to produce the discs and player components. One major problem Chinese manufacturers are facing is struggling to make profits on DVD player manufacturing, which has resulted in a significant drop in the number of DVD manufacturing enterprises from 830 in 2006 to just 480 in 2007, so they are hoping this new format will help the manufacturers. Despite this drop, China currently produces 94% of all players in the DVD market.
So far, 11 manufacturers have been reported to have signed up with the Blu-ray Disc Association, which will allow them to manufacture Blu-ray discs and players. This also means that when Blu-ray players hit the shelves in China this year, it will not have to rely on importing Blu-ray players. On the other hand, with this new red-ray format, it looks like the Chinese may start their very own format war, unless the red-ray format becomes unsuccessful in taking on content providers.
9 Comments on China set to start its own HD format war
This message was edited at: 28-05-2008 03:19
Most popular headlines
Windows Blue to allow boot to desktop and brings start menu back? (3)
- Tue 16 Apr 16:12 by DoMiN8ToR
- Software, Windows 8
The upcoming update of Windows 8 might allow users to boot to the desktop again.
Jobs in US entertainment industry on all-time high - piracy?! (8)
- Fri 12 Apr 15:10 by DoMiN8ToR
- Piracy
The number of jobs in the film and music industry in the United States has increased despite the claimed negative effects of illegal downloads.
The Piratebay domain moves to Greenland - circumvents blockade (3)
- Tue 9 Apr 14:23 by DoMiN8ToR
- Piracy
The PirateBay has moved to the domain thepiratebay.gl in fear that their previous domain would be ceased by Swedish authorities
Intel 9 series chipset has native SATA Express (SATA over PCIe) support (2)
- Wed 17 Apr 13:57 by DoMiN8ToR
- Solid State (ssd)
A Chinese tech site has posted a picture that reveals details on Intel's 9 series chipset.


