HD DVD back in the race?

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11 Feb 08 15:23 by Timmie in category Uncategorized To news archive

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After Warner’s announcement many thought that Toshiba will never see growing sales figures again. Now research from Nielsen shows that HD DVD is growing for the third week in a row. Maybe it’s too soon to say that the format is on it’s way back. But what could be the reason for this possible ’comeback’. Do we as consumers want Toshiba to return, or are the enormeous price drops the main reason for HD DVD’s comeback.

Another impressive news fact is that two HD DVDs are in the top-ten movie list. This didn’t happen for a month and shows something of a first step back in the fighting arena. Some say that the reason for these titles to rank in the top-ten can be found in Blu-ray’s disappointing sales.

Besides bad sales number in the Blu-ray camp, others say that HD DVD’s low pricing is an important factor in Toshiba’s comeback. And if the low price is the main indicator then we can say that it isn’t a comeback. Some will agree with this since a company can’t survive if the prices stay this low, but others think that the content providers might return to the red camp if everybody has a cheap HD DVD player.

What do you think?

6 Comments

theOneNick: Posts: 1; Posted on: 11 Feb 08 17:01

As long as Blu and HD keep 'fighting', the prices for us, 'consumers', keep going down... So, the faster there will be at an affordable price and it will become a standard movie medium. (so we can enjoy it too). (Another upgrade for all of us movie lovers' home cinema's) But who will become the standard remains the question... (again)

guest: Posts: 15288; Posted on: 11 Feb 08 17:36

One format needs to die off one way or the other or HDM is never gonna reach the levels of DVD, which is what the studios want, and if HDM continues to stumble around with a lingering format war 'Joe Sixpack' is just gonna stick with his trusty DVD and his nice new 46" LCD/Plasma palying on his CHEAP 1080p upscaling SD-DVD player. I personally choose HD for my self but I also consider myself 'in the know'. What can I say, I'm baked... :+

guest: Posts: 15288; Posted on: 11 Feb 08 20:53

Wrong analysis. How is it a come back when HD market share is only 24-26% compare to BD share???

guest: Posts: 15288; Posted on: 12 Feb 08 19:26

ah a fanboy never will shut up. do you know the meaning of comeback. it means they had less of a share and now more of a share. so completely accurate analysis. thanks for wasting a post. also, 25% of nothing actually isnt any worse than 75% of nothing. so its a tie. talk about a COMEBACK! anyone tracking hd downloads?.

guest: Posts: 15288; Posted on: 13 Feb 08 00:09

HD-DVD has been beated again, this time by Best Buy and Netflix... so I think the happiness will not last so long for Toshiba.

FidelC: Posts: 987; Posted on: 13 Feb 08 02:45

BeateN it has been not. People will buy more HD DVD players now and if one rental cant meet their demand there will be another. I wish Toshiba would consider paying attention to the indie scene as for many ppl like myself it is by far more significant than any ben stiller and such gahbadge. I will be more than glad to get an HD DVD player as a fashion statement and watch a few movies mentioned on mainstream film festivals as well as a few based on imdb ratings. Everything else I can upconvert. One thing for sure I will not bend under sony and the pack and get a gaming appliance, having to flash it every time I want to watch a movie.

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