Though the number of U.S. homes with HDTVs continues to rise, almost half of those homes aren’t watching high definition programming, a new study found.
In-Stat reports that 17 million of the 39 million U.S. households with HDTV, or 43.6 percent, don’t watch in HD. The finding is based on a recent survey of consumers and defines "HD programming" as paid high definition services from cable and satellite providers and free broadcasting over the air. Packaged media, such as Blu-ray disc and video games, are not included.

Michael Paxton, an analyst for In-Stat, told CDFreaks that there are two main reasons why so many HDTV owners are still watching in standard definition. Cost was a major factor, with consumers saying they didn’t want to fork over extra fees to lease an HD set-top box or to get HD channels. Also, consumers often said the amount of high definition programming wasn’t enough to justify the extra effort.
Those answers aren’t tied to any particular U.S. region or demographic, Paxton said. "It’s pretty much across the board for all people," he said. "We get the same answers why they’re not viewing HD programming on their HDTV sets."
In-Stat has been measuring this statistic for three years, and predictably, the number of people watching HD programming has come a long way. At the end of 2005, 19.1 million people had HDTVs installed, but only 6.8 million of those households watched high definition programming.
Back then, Paxton said, a lot of people simply didn’t realize they were watching in standard definition. Education on the difference between standard and high definition has improved since then, and that issue is no longer a major reason why consumers don’t get HD.
Paxton stopped short of revealing how much he thinks HD programming will rise in popularity this year. That information, he said, must be saved for the full study, which costs a cool $2,995 to read.
55 Comments on HDTV owners not watching in HD
For sure ... a SD digital picture is so good, compared to analogue, most people don't care.
And most people are 12 o'clock blinkers (you know, those people whom's clocks are always blinking 12:00), and wouldn't have a clue how to exclude SD channels, or set the HD channels as favourites.
I did a search on AntennaWeb and things are looking up in my area. A couple years ago I checked and there was nada. Now, there is all kinds of stations!
SD will suffice and as the article says, people can't tell the difference. Makes you wonder why the hell people need new TVs anyway.
TV has single-handedly caused an acceleration in the rate of mental decay in our society. No wonder the government is pushing digital tv so hard.
Who would pay for HD content when 95% of it is pure junk? Not me, but I'm glad some does and provides me with H.264 files of the best shows.
I can agree 720p vs 1080p it's hard to notice sometimes, but SD vs HD...seriously?
I'm not talking about short sightedness/long sightedness and other lens related issues, the actual sensors just stop working, and your eyes lose resolution.
After having my eyes tested, and discovering the incredibly bad res my left eye seems to be picking up, I'm shocked to discover that it's significantly better than average for people my age. My right eye by comparison is amazing, apparently.
So, now much of the population is well above 30, and if you have a 1/2 decent upscaler (like the sony bravia engine X/W series TV's) the difference isn't so pronounced as the run-of-the-mill TV's out there, and really isn't that noticeable - especially if you didn't know the difference anyway.
Lol@Ramza (below).
It's just a shame there are only 3 broadcasters of HD material and that you 1. have to change channels for BBC HD and it's HD channel does not always show what is currently being shown on the other BBC channels. 2. ITV you have to press a red button to get the 'hidden' HD channel. 3. Channel 4 only has HD on Sky because of licensing terms. So no C4 on Freesat yet. 4. There is no auto switching of HD content. If you have a Freesat HD box it should be a simply a matter of having an option on the box to respond to a HD flag sent over the air that auto switches to HD when HD material is being broadcast on the currently viewed channel. But there is no provision for it from the UK HD initiative. 5. It's not 1920x1080 but a variant with 1440x1080.
I am sure there are more downside's but as you can see the UK HD system is CRAP! No thought was put into it whatsoever. Now they want to broadcast HD over Freeview. That will be a farce.
I do think a lot of people don't realize that you can get HD channels over the air...I live in NYC metro area, and there are plenty of HD channels to choose from...of course, the cable, phone and satellite companies in my area carry almost all the HD channels in their lineups...I know its tough to spend those extra bucks for HD on your service if you don't get many HD channels over the air, but it is worth it...BTW: to those who say TV is crap...why bother posting to this forum? No one really cares what you think about TV.
when a good alternative comes along(really fancy freesat) then i'll look into it, but for now, i'll keep adding to my bluray collection!
1. I am well over 30 and yes I do wear glasses.
2. I live in oz and we have Pal SD TV which (I believe) is a higher res than NTSC.
So whatever the reason I truly don't see much difference. I wish I did because I was looking forward to seeing HD, but am sadly disappointed with the result.
PAL SD is 576 horizontal lines, NTSC SD is 480, but the new HD resolutions are 720p and 1080p.
Assuming you actually get HD (city areas) Prime, Seven & Ten occasionally have sporting events in real HD and the news appears to be HD, but the vast majority series are still obviously upscaled from SD at the station .. and look pretty poor.
That said, the real HD channels appear much better than the SD alternative channels, even if it is just upscaled.
There's just no comparison with a Bluray though, even a badly mastered BD is significantly better in clarity than anything broadcast by the TV stations.
Analogue Pal is 576i, not 576p http://www.cdfreaks.com/jochem/../im...ies/2/wink.gif There's a huge difference in quality between analogue 576i and the digital signals which are broadcast as 576p - it's almost embarassing that Analogue has lasted as long as it has.
But HDTV here is 1080i anyway, not 1080p - I'm yet to find anything broadcast as 720p in Oz, which is shame since 720p is superior to 1080i in nearly everything, except sitcoms, talkshows & the news.
I recently tried to buy a small secondary tv for my den. I quickly realized that nobody carries anything but HD tv's in their stores anymore. Then I learned that my cable company only offered about a dozen channels in HD and would want me to pay more than the outrageous price I am already paying for the selection of crap that gets pumped in to my house. My only other option in my area is to go to DirectTV and pay a boatload for installation, box, etc. to get a full range of HD channels and that's just to get the two or three channels I would actually want in HD. So, I can totally see why people have HD tv's and aren't watching HD programming. They wanted a new tv, bought they only available new tv, and refused to pay even more than what they were already paying to watch crap. I'm sure most of them are more than happy to watch movies on DVD/Blu-ray in higher resolution.
BTW, I also buy my wine in a box.
Edit by admin: removed unrelated link
A lot of programs still are in standard definition even though its on a HD channel. Yes, its in wide screen resolution. But that does not make it HD.
In small towns cable is not an option. We could pick up a couple networks 90 miles away with a great antenae + tower + booster, but not interested in the programming other than sports. Thought about a blu ray player, but the dvd's cost more and we can't burn them to our media center. So we use our media center pc with our dvd collection, hulu, and an upconverting dvd player for the occasional redbox pickup
There needs to be a spec that "just works" this way, so the HD signal will always be found and displayed automatically whenever it's available for the source you're watching.
Then the only way they can screw this up is if they use analog component/composite RCA cables to connect their fancy digital HDTV set to their cable/DVD boxen. Like my dad does. <facepalm>
er.. right, instead of complaining in here about the quality of the programming, why don't you complain to the tv programme makers? i thought the title was 'HDTV owners not watching in HD', not 'the quality in tv programmes are crap'?
2. Why pay for HD channels when a lot of them don't have HD shows broadcasted?
This is why most people don't see a difference in picture quality because there isn't in this case. I don't have a HDTV but my mother does and the difference between NBC SD and NBC HD is very little from what I have seen and my eyes are just fine. I even tweaked her TV with Digital Video Essentials. My SD TV has a superior image to her tv since most HDTV suck at displaying SD.
3. Why pay for the extra cost of getting HD channels?
4. Why continue to get ripped off from Cable and Satellite companies for overpriced BS?
This is how ridiculous it has got in my area with Time Warner.
$72 bucks just for the lower tier Digital Package
This doesn't include fee's and taxes which could push it up nearly $20 more. Sorry paying $100/month for mostly junk is just stupid.
I wouldn't pay an extra £10 a month for it though, especially when you can get FREESAT subscription free, and a HD box for £150
Thats what I meant. That is why people are saying they don't see a difference in picture quality.
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