Lite-On scrambles for orders for Blu-ray drives From HP

Taiwan's Lite-On IT Corp., is already the supplier for half-height external HD DVD drives to HP in the United States. But, in this article over at EMS Now, we can read that they also want to capture the Blu-ray segment as well and are "actively" doing so as we read this. The article goes on to mention, that Dell and HP, are a bit at odds on what to do about the next generation of high definition optical. They have two different stances at the moment. 

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Dell is putting all their chips on the BD format, which is rather odd, since they are pretty close partners with Microsoft, who, are of course in competition with BD Sony and have little good to say about the Blu-ray format. At the same time, Hewlett-Packard are hedging their bets by backing both BD and HD-DVD. Crafty Lite-On, since acquiring BD rights through a recent BenQ optical drive division acquisition, can provide both formats and is neutral on the subject of support.

HP contracts Lite-On to produce the external H/H HD-DVD drives, which will be launched in the market in November. The U.S. firm has yet to finalize its contract supplier of BD drives, resulting in many firms competing for the big business, including Hitachi-LG Data Storage Inc. (HLDS), Samsung, and Lite-On.

HLDS and Samsung are betting on the BD format drive products, while Lite-On has won Philips' authorization on BD drive-related technologies.

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Source: EMS Now

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