Memorex Introduces Inkjet Printable Media with Quick-Drying, Water-Resistant Surface

size=3> class=regFontBoldPlus3>Memorex Introduces Inkjet Printable Media with
Quick-Drying, Water-Resistant Surface

face=Verdana>Proprietary
AquaGuard™ surface preserves vibrant prints on keepsake
discs

class=regFont>CERRITOS, Calif. – Sept. 25, 2006 -Memorex, the leading brand of
optical media at U.S. retail and a portfolio brand of Imation Corp (NYSE: IMN),
delivers a superior choice for the design and labeling of keepsake-quality CDs
and DVDs. Memorex Inkjet Printable media with AquaGuard™ technology offers a
brilliant white smear- and water-resistant disc surface, ideal for creating
personalized video, photo, music and data discs with full-color labels of your
own design.

Featuring proprietary nanoparticle technology to grip and hold the ink in
place, Memorex Inkjet Printable CDs and DVDs with AquaGuard surface resist
smearing and color bleed of printed images, unlike standard inkjet media.
Additionally, the bright white surface of each disc provides superior color
reproduction and sharper images for eye-catching designs. Consumers can print
directly onto the quick-drying surface of the media using inkjet printers that
have a disc-printing feature. The discs are uniformly covered with the brilliant
white AquaGuard surface from edge to hub, providing maximum real estate for a
nearly continuous label.

‘As consumers preserve everything from music to memories on CDs and DVDs, a
custom design on the front of the disc helps make the media complete,” said
David Dorantes, marketing manager, optical media, for Memorex. ‘Consumers can
use Memorex Inkjet Printable Media with AquaGuard surface to create a
professional-style, vibrant disc print that will outlast the elements.”

Available in 52x CD-R and 16x DVD-R formats, Memorex Inkjet Printable media
with the AquaGuard surface gives consumers a method for creating long-lasting,
personalized disc labeling, perfect for home movies, special event recordings,
digital scrapbooks, music and data backup. Because there’s no need to wait for
ink to dry, the AquaGuard surface also makes the discs ideal for small- and
medium-size businesses seeking to duplicate large amounts of
professional-looking media quickly and easily.

Pricing and Availability

Memorex Inkjet Printable Media with AquaGuard will be available next month.
Memorex offers a package of 10 CD-R discs with jewel cases for a suggested
retail price of $14.99, and a package of five DVD-R media with jewel cases for a
suggested retail price of $9.99. Memorex recordable media is sold in 23 of the
nation’s top 25 consumer technology retailersincluding Best Buy, CircuitCity,
CompUSA, Fry’s Electronics, Kmart, Office Depot, OfficeMax, RadioShack, Staples,
Target and Wal-Mart.

Is it live or is it Memorex?®
Memorex, a portfolio brand of
Imation Corp (NYSE: IMN), is the U.S.market-share leader in optical media and
media accessories at retail. Since the early 1970s, Memorex has been one of the
most widely recognized and respected names in the consumer electronics industry.
Today, it is an influential brand in CD and DVD media, optical drives and USB
flash drives. For more information on Memorex products, please call
562-653-2800, or visit the Memorex Web site at href="http://www.memorex.com/">www.memorex.com .

Source: Memorex