Philips tries to stop viewers channel surfing during ad-breaks

20 Apr 06 00:00 by Seán Byrne in category Uncategorized To news archive

Pretty much everyone who frequently watches DVDs has already experienced what it is like for the DVD player to prohibit the fast forwarding or skipping of the initial ads on the disc, such as the anti-piracy warnings.  However, when it comes to broadcast content, it is still possible to avoid the ads by either fast forwarding through a recording or changing to another channel.  Now, imagine what it will be like if the broadcaster had the ability to lock your TV to the tuned in channel until the current ad-break finishes. 

Well, hard to believe, this is a technique Philips is attempting to patent, which can be taken advantage of by the Multimedia Home Platform, a feature included in most Interactive TVs.  If broadcasters, PVR, DVD player and display manufacturers take on this technique, the viewer will be forced to keep the channel tuned for the duration of the ad-break or in some cases pay a fee to change channel or fast forward (for a recording).  The technique would work much like the broadcast flag in that the ad-breaks in programmes can carry flags to force the TV, PVR or other compliant playback device to keep the ads playing until the ad-break finishes. 

While Philips has admitted that this feature may not be taken lightly by the viewers, they suggest that broadcasters and device makers provide suitable warnings when the flag is being detected and used to avoid consumers wondering why their TV will not change channel all the sudden when the ads start up.  Thanks to yronnen for letting us know about this news: 

src="http://www.cdfreaks.com/contentimages/newsimages/1230226882" align=right border=0
> Philips is attempting to patent a technique that would prevent viewers from skipping through ads embedded within recorded programmes or even channel surfing during broadcast ad breaks – or force viewers to cough up cash if they want to avoid the ads.

“A viewer may either watch the advertisements or pay a fee in order to be able to change channels or fast forward when the advertisements are being displayed,” Philips” potential patent states.

If DRM is not bad enough as it is, this is clearly a good example where the entertainment industry is more interested in controlling its viewers as opposed to just sticking with protecting their content against piracy.  I seriously would not like to see such a measure put into broadcasts.  For example, if this feature is not enforced properly, it could make channel surfing itself very tedious since each time the viewer would land on a channel showing a flagged ad-break, their TV may prevent them switching any further until this ad-break finishes first!  So much for Philips’ “Let’s Make Things Better” slogan.

yronnen added:  “Philips admits this might by greatly resented by the viewers “…really? I think that I’d simply love the idea of my PVR controlling me instead of me controlling it.  So what is the future for PVRs? DRM to control what and if we can see a movie and this new technology to make sure we see the ads? Maybe they should give us a lubricant…

Source: Reg Hardware

38 Comments

Ranmacanada
Posts: 290
Posted on: 20 Apr 06 00:13
Why don;t the blighters just cut off our eyelids so we are forced to watch tv 24 hours a day and never sleep. Think of all the forced revenue they would get. Or better yet a device that not only locks the comercials, but locks the fridge door, the bathroom, and your house doors so you are forced to watch the comercials no matter what. talk about a captive audience. No thank you phillips, this kind of tech is something we can do without
heystoopid
Posts: 307
Posted on: 20 Apr 06 00:29
Cruel and unusual punishment, how evil!:c
teisho
Posts: 38
Posted on: 20 Apr 06 00:31
i personally would boycot any ad that i was forced to watch. In fact i would go out of my way to let others know exactly what they are tryin to do. Ads to me are a waste of money, if i need new windows i will buy them, if i need a new suite i will buy one, if i need a bottle of cleaning fluid i will buy one. I DO NOT NEED SOMEONE TO TELL ME I NEED IT NOW.
Bobverens
Posts: 241
Posted on: 20 Apr 06 00:51
Well, if nothing else, it should boost sales for DVDRemake. :d
Zod
Posts: 462
Posted on: 20 Apr 06 00:53
yup this wouldn't make even more people flog to the internet to download high quality commercial free episodes of tv shows. and about the dvd player thing, when i buy a dvd player i tend to make sure theres a region free hack, i also like to see if theirs a UOP hack, so you can skip past the warnings and stuff on a dvd, i already bought the thing leave me alone and let me watch the movie i paid for. its getting the point where the pirated version of things are going to offer better products then the pay for it version. Download a dvd off the net, those opening commercials are usually removed, and the UOP protection is stripped so you can skip past warnings. TV shows can be downloaded in higher resolution then standard tv with 5.1 sound. These companies have to get a grip, not profit, for the thrill of it encoders who don't make money off it, are making better goods for consumers then companies trying to turn a dollar.
Dk975
Posts: 23
Posted on: 20 Apr 06 01:39
Boycott anything Philips! This type of garbage is getting rediculous. We might as well all go live in China, the government controls what goes on the internet and TV there.
gitreel
Posts: 20
Posted on: 20 Apr 06 01:41
You could always unplug the tv if you had to.
swifty7
Posts: 716
Posted on: 20 Apr 06 01:48
ladies and gents, we are actually living in a society predicted by George Orwell.
Zod
Posts: 462
Posted on: 20 Apr 06 01:53
In Canada I haven't heard much about turning the analog tv frequencies over to the private sector. In news about the US i frequently read how they keep pushing back the date for everyone to go digital. I wonder if there will be some kind of digital backlash. Sure the quality is better, well the picture, but they are trying to put so many restrictions on it, that maybe people will want to keep analog cable. I still use analog cable, I love how I don't need a box for every tv in the house. Sure I'd like better picture quality, but I use a signal booster, and I only have a 27inch and a 19inch tv, and HDTV's are so high priced, they'll be out of my league for a while. All this digital restriction crap, maybe analog won't die
layback
Posts: 3
Posted on: 20 Apr 06 02:52
I think it's time that we go to books as being are main entertanment.
hazel_wu
Posts: 83
Posted on: 20 Apr 06 02:54
It's ironic that China also has the highest piracy rate (or almost the highest) in the world.
hazel_wu
Posts: 83
Posted on: 20 Apr 06 02:57
Yup, let us go out and have some out-door fun. TV and movies are just 2 forms of entertainment.
Jagaer
Posts: 43
Posted on: 20 Apr 06 03:41
Look on the bright side, if philips patents this idea, then no one else can/will use it, and you can just avoid buying philips TV's.
Roj
Posts: 434
Posted on: 20 Apr 06 05:20
They can't stop me from taking a piss during the ads. They also can't stop me from using software downloaded from countries outside their sphere of influence and using it to remove copy protection from DVDs and then edit the commercials out. They can't stop me from downlodaing episodes of shows using Usenet or P2P that are high quality and commercial free. Finally, they can't stop me from pulling the cable out of the frakking wall. And they never will be able to.
CPUSlayer
Posts: 103
Posted on: 20 Apr 06 06:24
There is a reason people ff or change channels. I can care less about comericals expically if they are stupid or they play the same ones over and over and over and over and over and over again.
DA'AN
Posts: 17
Posted on: 20 Apr 06 08:19
i always get paid for my time always, even with dvd at this moment whenever they prevent me from skipping any trailer or antipiracy messagge i find myself the way to get paid for the abuse of my time just go figure wht im trying to tell without breaking any forum rule:d
tylau
Posts: 248
Posted on: 20 Apr 06 10:11
woohooo! just imagine that hooligan TV channel operator, locking your set to his likings, lol, not
agomes
Posts: 1232
Posted on: 20 Apr 06 12:02
Wise swifty7 that's it...with just a small delay regarding the 1984 target, but we are closer and closer to it...the missing piece will shortly be only the Mind Police! And about you Jaeger, don't even think as Philips tradition is to use the patents to collect royalties...look at Audio CD jewel boxes. I don't know about other legislations, but here the Law says that nobody can force you to buy something or to buy it to get another one, thus it would be interesting to see how it would be interpreted: -one side they can argue that you are offered the show because you "buy" the adds, but - on the other, how can it be explained that someone can take your TV set hostage to force you to "buy" the adds? - and, unless they come with a Law that says you are not the owner of the TV and you only pay to use it (as they do with software), how can they prevent you to use your own devices, just because they want to convince you to buy more stuff? Interesting, but be careful...one never knows when this kind of ideas will be considered as outlaw...
twsyf
Posts: 14
Posted on: 20 Apr 06 12:30
When we make fun of, trivialise, express shock or amazement and other niceties when we see immorality, it is akin to placing those who are immoral above us, begging them not to be bad. When we see a paedophile raping, do we opined, 'This person is doing something I don't think we should allow" or such similar 'social gracing"? We clobber the bastard if it is possible. In these so-called modern days, we have lost our morality and in fact cast it to the category of 'medieval". It is not for morality is not your finger-pointing, hallelujah clap-trap of the so-called religious. It is not being 'goody-2-shoes" either. Morality is what is benevolent to all and what brings the joy of existence. It is what gives us evolution. It is also immoral to be religious, believe-it-or-not for religion is not for instilling in others [i.e finger-pointing], it is for instilling within ourself. It is being the good example and it does not matter if others are not so. Nor do we need to say so. For morality is also humility and is evolution-in-progress. You don''t want morality, your body will react. You cannot take pills or pay for expensive surgery if you are heartless and have cardio-vascular problems. You need to 'have-a-heart" first. This does not mean that when we see immorality, we don't do anything. We must finger-point immorality, not so much to change the immoral, for they have their own evolution/devil/wrong to cater to, we finger-point to tell those who will listen because they are interested in the truth. To do that effectively, we should not be nice about it. Tell it like it is. These money minded twats have more than collecting perpetual money in their agenda. They want to damage people in the process too. Talk about how advertising, with their loud band bangs and flash-a-scene-a-second damages us. Their psycho-crap of trying to make an advertisement linger within our psyches long after the advertisement is gone and how they reinforces/"refreshes" it when the effects of the adverts start to fade. Talk about the immorality and don't hold back. These are mere thieves and crooks hiding behind 'democracy" for you cannot have democracy without morality. That is like giving voice to the crooked only for life degenerates automatically. It is not only easier to be devolutionary than evolutionary. Degeneration happens automatically whereas re-generation takes effort. Especially moral effort. These so-called 'entrepreneurs", advancement of mankind through technology, etc are mere thieves and cheats masquerading as offering great choices. How would you feel if you are actually given the choice of feaces and cooked food in a restaurant menu with pictures? You would what? That should be your first reaction when you see some crap like this Philips patent attempt. Understand tha morality is not about something old-fashioned. That perception is a reaction through eons of religious clap-trap. Morality is what is really, really beneficial to us. Like oxygen but not too much or else oxidation starts.
twsyf
Posts: 14
Posted on: 20 Apr 06 12:42
In the absence of morality, democracy becomes the free 'happy hunting ground" for the depraved, mad, crooked, etc. That's why these types always shouts" 'Democracy" loudest when their freedom to corrupt others are being threatened.
Saruman
Posts: 476
Posted on: 20 Apr 06 13:53
Here we go. Commercials were on TV from the beginning because the TV stations wanted to make money but they were freely broadcasting so that anyone with a set could watch their shows. It was a revenue stream. Now, we have cable and satellite, and we PAY for that service, therefore, if I'm paying for access to the TV shows, I have a right to not watch the ads because I am not paying for them. Even the old broadcast channels get paid by the cable and satellite companies for carrying their channels, therefore they don't need to show commercials and are therefore ripping us, the consumer, off. So there's are argument, the TV stations do not need the revenue stream that ads bring in and since we are paying the cable companies to pay the broadcasters, we have a right to the content to use any way we please, outside of outright piracy. Plain, simple and should be legally air-tight.
Jim Kiler
Posts: 237
Posted on: 20 Apr 06 14:00
This will never happen, shows will be boycotted and so will movie studios who try to enact this. Plus the lawsuits will end it if it does become a reality.
bkf
Posts: 1685
Posted on: 20 Apr 06 14:07
Interesting story from last night. I was watching the discovery channel. As the programs progressed so did the ad's. At a point just before I turned it off there was one minute of program followed by several minutes of the same ad's, over and over. I paid so little attention I can't even tell what ad's they were re running. It got to the point where I just shut it off. The good news is that during the night the tooth fairy left the entire set of programs on a DVD in my mail box. Ill re watch the programs today but I highly doubt the will be any commercial interruptions in them. Works for me. Find more ways to force people to avoid this insidious raping. Have a nice day ad makers, hope you did not spend too much making them because it did not cost me a cent to avoid them and I think the tooth fairy will likely leave more programs in the near and far future. Force me to watch something? You might as well be sitting on a hand grenade and pull the pin.
CORRSA
Posts: 298
Posted on: 20 Apr 06 14:19
i thought april first had passed ? lol
GristyMcFisty
Posts: 634
Posted on: 20 Apr 06 14:40
Thank god for the BBC...and the power switch...
jyoung2
Posts: 17
Posted on: 20 Apr 06 17:05
Philips' new slogan, now they have gotten rid of Let's make things better" for good. Let's make everything all f@#ked up!!!!:c
bkf
Posts: 1685
Posted on: 20 Apr 06 18:41
Philips' I sometimes wonder what goes through the minds of some of these companies. What do they expect for all of this? An ever eroding market share and business case. Controls such as these will condemn them the same way things like vista and the new format drives. You can make it, I don't necessary need to buy it and there will always be ways around it. Take a hint from (I think) Blockster. A very limited supply taking up space on a chance it will fail in the end. You can listen or not. I got to see my programs in all their glory without being interrupted once. People don't mind the occasional ad but when it reaches 50% they tune out their brains. Hey it's your money. Tooth fairy is leaving another DVD tonight, I can just feel it .
Tremo
Posts: 300
Posted on: 20 Apr 06 21:11
No, we are in a society controlled by George Bush and the Neocons. FOX News will be calling you a traitor before you know it. Only terrorists skip commercials! Remember, you're either with them, or you're with the enemy. Seig heil!
themushroom
Posts: 188
Posted on: 20 Apr 06 21:51
They aren't chaining you to your chair, so go to the fridge already!
bkf
Posts: 1685
Posted on: 20 Apr 06 22:36
But they want to
Garrycs69
Posts: 7
Posted on: 21 Apr 06 01:00
May not be chaining you to the chair. But if you don't have a Big Mac and Budwiser after the film we(McDonalds, Budwiser etc..) will be forced to come around to your house and force feed you with our crap food and drink since you have not been brainwashed by our advertisments. How come with all our technology we still have to watch repeats on the same TV channel, within the same week. You are forcing me back to the bookstore to order a good old fashioned novel. Garry
Elder Young
Posts: 138
Posted on: 21 Apr 06 06:54
This reminds me of a sketch on Mr. Show called "Coupon: The Movie" which was about a movie made by an ad company to sell the use of a certain coupon. When no one went to see the movie, the company took the issue to the Supreme Court who decided that everyone in America had to watch "Coupon: The Movie" at least once. Instead of having to go to the Supreme Court, real companies just design technology to do the same thing. Then, they pay off representatives in Washington to approve laws saying that cracking the technology is a criminal offense, that can lead to many years of jail time. I hope that other countries are headed down the same path that we are in America. :c
darshanjog
Posts: 1588
Posted on: 21 Apr 06 12:27
LOL. I just remembered that slogan and said the samething when I read this news.
C4st13v4n14!
Posts: 43
Posted on: 21 Apr 06 16:33
Seems like the only way to avoid the assault of advertising and commercials is to move to a foreign country where you don't understand the language and never attempt to learn it.
nigor
Posts: 8
Posted on: 21 Apr 06 17:03
What if I am watching a show and then I decide to flip the channels. And what if one of the channels that I am flipping through has a commercial break, do i have to wait for the commercials to end before I can continue flipping?
SciFer
Posts: 193
Posted on: 21 Apr 06 19:55
I think I'll return that Phillips HDTV I bought at Costco a few months ago.:r
klark_kent
Posts: 49
Posted on: 21 Apr 06 20:17
We already have those in the states, they're now called "undocumented workers".
TrueAudio
Posts: 14
Posted on: 23 Apr 06 01:03
Here's an email address of someone that works there that you can tear their ear off with your disdain with this crap they're trying to pull. For Philips: paul.zeven@philips.com

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