Primera Announces World’s Most Affordable, Automated CD and DVD Publisher

face="Times New Roman">Primera®
Announces World’s Most Affordable, Automated CD / DVD Duplication and Printing
System

Bravo(TM) SE Disc Publisher sets new
price/performance benchmark for publishing CDs and DVDs.

PLYMOUTH,
MN, USA (September 6, 2006) ‘” Primera Technology, Inc., the world’s leading
developer and manufacturer of CD/DVD duplication and printing equipment, today
announced its Bravo(TM) SE Disc Publisher.
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Instead of copying discs one at a time and then
printing and sticking labels, Bravo SE automates the entire burning and printing
process.  An advanced, sixth-generation robotic mechanism is used to
transport discs into the built-in Pioneer® DVR-111 DVD±R/CD-R recorder.
 After recording, each CD or DVD is individually inkjet printed
direct-to-disc in full-color at up to 4800 dpi resolution. Up to 20 discs per
job can be produced automatically and hands-free.

Typical users include
marketing, public relations, engineering and training departments, churches,
film and video producers, photography studios, music groups, schools, government
agencies as well as other companies and organizations that have a need for
in-house production of CDs and DVDs.  Virtually any digital information can
be recorded, including audio, data, video, photos and more.

Bravo SE
attaches to any PC running Windows® 2000/XP through its high-speed USB 2.0
interface.  Bravo SE comes equipped with PTPublisher(TM) SE duplication
software. Developed by Primera specifically for Bravo SE, PTPublisher SE offers
a complete, professional disc duplication solution that is easy to use.  A
professional labeling software program called SureThing(TM) CD Labeler Primera
Edition is also included for graphic design.

Bravo SE also attaches to
any Mac® running Apple® OS X.  Included is CharisMac Engineering’s
Discribe(TM) V5.0 duplication software along with design templates for Adobe®
Illustrator® and Photoshop®.

“Bravo SE provides a completely automated,
high-quality publishing solution at the industry’s most affordable price,” said
Mark D. Strobel, Primera Technology’s Vice President of Sales and Marketing.
 ”With its highly-attractive styling, small footprint and ease of use,
Bravo SE will further solidify Primera’s Bravo-series disc publishers as the
world’s best-selling CD/DVD duplication and printing systems.”

The Bravo
SE DVD/CD Publisher is priced at US$1495 MSRP. The Bravo SE AutoPrinter, a
no-drive, automated printing solution is priced at US$995 MSRP. Both are
available immediately through Primera’s resellers and distributors in more than
85 countries.

About Primera Technology
Headquartered
in Plymouth, Minnesota, Primera Technology, Inc. is the world’s leading
developer and manufacturer of CD/DVD duplication and printing equipment.
 Primera is known for its Composer® line of CD/DVD duplicators, Signature®
line of CD/DVD printers and Bravo line of CD/DVD publishers including the
world’s best-selling Bravo II and BravoPro Disc Publishers (Disc Publisher II
and Pro in Europe and
Scandinavia).

Source: Primera