Despite the high price mobile phone operators and content providers charge for Ringtones, they have been selling like hotcakes since the time downloadable Ringtones first became available for mobile phones. Now it has come to the point where the Recording Industry Association of America (RIAA) has decided to start introducing Gold, Platinum and Multi-platinum statuses for mobile phone Ringtones based on which sales rank it enters. Up until now, they have only been giving out Gold and Platinum-record statuses to top selling albums.
The RIAA has set the following ranks for each status: Gold status for 500,000 downloads, Platinum status for 1 million downloads and Multi-platinum status for 2 million and greater. Polyphonic and monophonic Ringtones are excluded from certification. So far, the RIAA has certified 128 Ringtone titles, each with one of these three statuses. The RIAA aims to use this as a method to honour the artists with the highest success and have already issued several plaques that bear phones etched in gold or platinum depending on the status the artist received for their Rintone.
With such a high price charged by most providers for Ringtones, it is hard to believe how well they continue to sell. In fact, when someone buys a Ringtone, they are actually paying up to €5 (here in Ireland) for around 10 seconds of a song! On the other hand, all a consumer has to do is send a text message to a certain number and they get the Ringtone then & there. However, most consumers are willing to spend anything to stand out from the crowd and a customised Ringtone is just one of these ways.
Source: E! Online News
14 Comments
[edited by ominus on 16.06.2006 08:41]
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