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Report: Apple expected to cut Mac prices

Posted at 30 April 2009 23:59 CET by Randomus

Several sources are reporting that Apple will launch lower priced versions of two popular Mac products sometime this summer. 

Specifically, the 13-inch MacBook and iMac will have price cuts sometime this summer, anonymous sources told AppleInsider.  The MacBook is extremely popular and starts at $999, while the iMac remains the most popular Mac desktop unit.

Despite their popularity, Apple products often times cost more than PC products from Dell, Hewlett-Packard, Acer, and other competitors.  The price cuts are likely aimed at trying to convince consumers to purchase the Apple notebooks instead of opting for a lower priced PC or an inexpensive netbook.

An older generation of the MacBook received a price cut last year — down to $999 — while the new unibody MacBooks were introduced last October.  In addition to hardware price cuts, Apple lowered the prices of some popular accessories, aimed at convincing consumers to spend money that they may have otherwise saved.

Along with increased pressure from low-cost netbooks, Microsoft recently launched its latest advertising campaign blitz to get consumers more interested in the Windows OS, portraying Macs as nothing more than overpriced novelty PCs.

In addition to lowering prices on two products, Apple is reportedly preparing for its back-to-school sales promotion, which is expected to begin in early June.  Shoppers will likely get a free iPod Touch MP3 player when they purchase certain Mac products.

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There are 3 comments

New on Forum
Posted on: 01 May 09 18:13
    I liked the Mac when I used it , and would be good for the price to come down abit
    MyCE Resident
    Posted on: 01 May 09 23:20
      They're going to have to drop the price A LOT to get the sales that would otherwise go to bargain PCs and laptops. After all, the ARE just overpriced novelty PCs ever since they switch to Intel. There are hacked versions of OSX out that will run on just about any recent PC. The only thing different about MACs is a bit of code in the ROM used to identify the hardware to the OS. The hacked versions simply bypass this check.
      New Member
      Posted on: 14 May 09 19:57
        I've used MS PCs since first introduction, still do, but NEVER on the internet. A few years back after experiencing an especially frustrating situation with my PC, I went out and bought an iMac. Since that time I've never seen a pop-up and have never experienced any kind of worm, virus, or whatever .. and .. I've never had to pay a single penny for anti-virus software. I've never seen lockups, freeze-ups, or issues of that type of any sort. And loading new software, including operating systems, is always a breeze. And by the way, the time machine automatic backup feature is worth its weight in gold.

        I do so appreciate finally having a frustration free computer. To me, the Mac is very much worth its higher price.

        Now that I've experimented with using my TV as an alternate iMac monitor (works very well) I'm going out and buy one of these new Mini Macs for just that purpose.

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