Sky tests 3DTV waters

18 Apr 09 23:41 by Randomus in category Uncategorized To news archive

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British broadcaster Sky officially kicked off 3D television in the United Kingdom after operating a live 3D transmission of a live concert of an English piano rock band.

Sky said its transmission of Keane’s recent performance is the first domestic 3D transmission, with future performances expected in the future. The company was clear to point out that it’s not the official launch of a 3DTV product line, but just another step in its research and development towards 3D broadcasting.

"We’re excited to have worked with to have worked with Keane and their innovative management team to explore how our 3D TV technology might be used to offer a totally new viewing experience for live and recorded music," according to Gerry O’Sullivan, director of product development at Sky.

During the recent testing, the 3D content was shown on a Hyundai "3D Ready" TV connected to a Sky+HD set-top box, and was transmitted using the Sky+HD infrastructure.

The company previously showed off a soccer game and a Sky One show in 3D, and received promising reviews from users who were able to watch the content.

Despite development struggles over the years, both TV manufacturers and broadcasters are working on technology to bring 3D transmissions into the living room. Samsung, Sony, Disney, Panasonic, and several other companies have stepped forward and said they’re actively working on 3D technology. It’s unknown how high consumer demand is for 3D TV at the moment — but broadcasters are heavily investing in the technology.

5 Comments

deadite66: Posts: 22; Posted on: 19 Apr 09 20:16

can't see it being popular, i would guess you would need to sit the right distance and be dead straight facing the screen.
wouldn't be good for family viewing.

HerculesBeast: Posts: 40; Posted on: 19 Apr 09 23:46

Stop pissing on 3D. It may have a few kinks at first - duh! New technology. But it will be great. It's the next step after hi-def. 3D done right is freaking awesome.

DeadMan: Posts: 1629; Posted on: 20 Apr 09 02:08

I have not seen much in the way of 3DTV yet other than the usual early explorations in the 80's and 90's. The last 3DTV system I saw did not require glasses but used a prismatic system. It was rather primitive though and only worked at certain angles. I recently chcked out two systems that used 3D at the cinema. Real3D and True3D. Real3D (I saw Bolt) used circular polarized glasses so when you tilted you head it did not cause image doubling. However I found the effect vary hard on the eyes and I had trouble holding the 3D effect for any length of time. The other True3D I saw on IMAX (Monsters vs Aliens) and although there were the issues of blurring when tilting your head or blur on fast moving objects (Sometimes difficult to hold the 3D effect because of this) I found the 3D more convincing and less of a strain on my eyes. I would like to see how far they have come with 3DTV especially in HD to compare.

Zzyzxroad: Posts: 229; Posted on: 20 Apr 09 12:08

I find it interesting and it could be a fantastic technology, but could we please get hdtv up and running fully before pissing with a NEW format?

guest: Posts: 15284; Posted on: 20 Apr 09 13:07

@Zzyzxroad

I Agree totally!! First things first, You can't dream of colonizing Mars before fully colonizing the Moon!

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