Sonic Solutions, Macrovision devise retail DVD burn system

Hello guest,: To benefit from all extra features you need to log in or sign up.

10 Oct 06 01:12 by Crabbyappleton in category Uncategorized To news archive

Print this page

Looks
like href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/10/09/BUGM4LJ9CN1.DTL"
target=_new>Macrovision is is joining up with Sonic Solutions to provide a
quick way for consumers to pick and burn a DVD at the local market. How fast is
quick? 10 minutes! The resulting disc, dubbed DVD On Demand, is of
reportedly the same quality as a normal pressed DVD and comes packed with CSS
DRM that studios demand. From the href="http://www.sonic.com/about/press/news/2006/10/secureDVD.aspx"
target=_new>press release over at Sonic:

“The solution will integrate
Macrovision’s RipGuard and ACP technologies into Sonic’s DVD On Demand™
technology solution, which will allow content encrypted with the
industry-standard Content Scramble System (CSS) found on mass-replicated DVDs to
be recorded directly to optical DVD media. Sonic will license the new combined
solution to video publishers and distributors.”

Sonic developed the DVD-burning side of the deal while
Macrovision has supplied the copy-protection. Now together, they have
transmogrified their technologies to create DVD on demand!

align=right border=0>Offering DVDs from kiosks could become another avenue
to distribute movies, analysts said, especially because most people are
still more comfortable with DVDs than online downloads.

“I wouldn’t be surprised to see kiosks by the next holiday season,”
said Kurt Scherf, principal analyst at Parks Associates. “This is an era
of experimentation for (movie studios). They’re trying to figure out what
works and who their partners are. They’re testing the waters.”

align=left border=0>Corey Ferengul, Macrovision’s vice president of
solutions and strategies, said he expects online retailers to be the first
to offer the service, which will allow them to sell independent, older and
lesser-known movies without needing to warehouse them.

In time, retail stores could also begin installing DVD-burning kiosks.

“We don’t think it’s going to replace physical DVDs in the store, but
this could change the layout of the DVD section,” Ferengul said.

This would be a great idea, if the
kiosk could hold several terabytes of movies. This way, people might be able to
find hard to get films, that many retailers would be hesitant to display on
their valuable shelf space. As long ads the DVDs work as well as present pressed
forms, this should indeed compliment the inventories that are
available.

Source: SFGate

2 Comments

mrQQ: Posts: 833; Posted on: 10 Oct 06 16:22

finally a pretty decent marketing innovation

gogochar: Posts: 66; Posted on: 10 Oct 06 21:32

It probably won't work. Update us with this kind of info please.

Most popular headlines

Repeat UK file sharers to be banned (2)

Wednesday 28 October 22:56 by Randomus
Piracy

Internet users in the United Kingdom accused of illegally sharing copyrighted music and movie files will face stiff penalties, starting with warning letters that will lead to bandwidth restrictions, according to media reports from the UK.

Nintendo to launch larger screen DSi

Wednesday 28 October 01:35 by Randomus
Game Consoles

Nintendo is expected to launch a new DSi hand-held gaming device in Japan that has a larger screen, as the company tries to increase sales in the hand-held gaming market it once dominated.

T-Mobile offers no contract phone plan

Tuesday 27 October 22:46 by Randomus
Mobile Phones

In an effort to better compete with Verizon Wireless and AT&T, T-Mobile has introduced new no-contract wireless plans that include unlimited voice services.

2 new Roku boxes launched for Netflix & more

Tuesday 27 October 21:50 by JaredNewman
Online Video

Roku's streaming set-top set-top boxes now come in three flavors, adding new features as well.

See all headlines