Sony aims for 50% Blu-ray market share by year end

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07 Apr 08 12:29 by Seán Byrne in category Uncategorized To news archive

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The Blu-ray disc format has so far reached a 20% market share, with DVD accounting for the remaining 80% according to this DigiTimes Systems report. With the recent growth in Blu-ray disc sales following the fall of HD DVD, Sony president and Electronics CEO Ryoji Chubachi said that Sony now aims to achieve a 50% global market share for Blu-ray products by the end of 2008.

To help push the Blu-ray format, Sony will improve its range of Blu-ray Disc products and price ranges, such as introducing HDTV sets with integrated Blu-ray Disc recording support. Up until now, Blu-ray’s success has been mainly the result of the PlayStation 3 game console, since each console doubles up as a Blu-ray disc player. The sales of the PS3 are also expected to increase, which will also help improve Blu-ray’s market share.

As Microsoft reckons that HD video on demand will eventually take over disc based movies, it will be interesting to see how the market share will end up between Blu-ray, DVD and VOD by the end of the year. So far, Microsoft has denied every rumour of upcoming Blu-ray drives for the Xbox 360 saying that it has always planned to change over to the distribution of content online over the lifetime of the Xbox 360.

8 Comments

DukeNukem: Posts: 998; Posted on: 07 Apr 08 14:40

20%? Yeah, I don't think so. And you'll have to pry my DVDs "from my cold, dead hands" !!!! Thanks for the memories, Chuck.

This message was edited at: 07-04-2008 14:42

shaolin007: Posts: 883; Posted on: 07 Apr 08 14:56

20% Market share? They wish! It is probably more like 2%. I highly doubt that Bluray has penetrated the market that much and I would love to see where this guy got those figures.

u_n_s97: Posts: 446; Posted on: 07 Apr 08 15:25

Not that it matters but the 50% market share by year end is also a sweet dream of $ony only... :B Of course these figures can be taken from anywhere, reality and these figures usually do not match... :r Oops, I was expecting this post from Tim anyway... :+ j/k

evalf: Posts: 33; Posted on: 07 Apr 08 15:53

Does the market share concern blu-ray players (i.e. at the end of 2008, half of the sales will be blu-ray players, and the other half dvd players), or the sale of movies (i.e. at the end of 2008 half of the movies will be sold on blu-ray, the other half on dvd)? This makes a huge difference.

DukeNukem: Posts: 998; Posted on: 07 Apr 08 16:54

I bought "Shaun of the Dead" on DVD a few months back for $5. I wonder how much the Blu-ray version will be? Last week I bought all 10 Star Trek movies (2-disc Director/Collector editions) at Wal-Mart for $5 each. I wonder how much the Blu-ray versions will be? I'm guessing it will be NOWHERE near $5. Your money is best spent on a kick-ass upsampling DVD player. $ony is the devil, folks. Wake up and smell the brimstone.
This message was edited at: 07-04-2008 16:54

Timmie: Posts: 565; Posted on: 07 Apr 08 17:09

The 20% market share concerns BD movie sales.

PPeter: Posts: 90; Posted on: 07 Apr 08 19:05

Confusing article. The 20% is among Sony only products, not the overall optical disc and player market, isnt?

DukeNukem: Posts: 998; Posted on: 07 Apr 08 19:47

@ PPeter Without consumer confusion $ony would wither up and die. It's like water and the sun to a plant. If people get wind of $ony's BS then they won't want to buy into their crap, now new-and-improved with 40% more DRM (yum).

Sony aims for 50% Blu-ray market share by year end

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