Sony debutes four multi-format DVD/CD rewritable drives

SAN JOSE, Calif., Sept. 19,
2006 ‘“ Sony Electronics today unveiled its fall line-up of DVD/CD
burners, featuring three designs and four configurations packed with high
performance and multiple format compatibility.
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Based on Sony’s 12^th generation of optical storage
technology innovation, the new 830 series of multi-format DVD burners support
all of the industry’s leading recording formats in just one drive. 
Enabling the industry’s fastest 18X DVD±R recording speed, the 830 burners
deliver a full 4.7 GB of video, data, music or images on standard 16X
DVD+R media in about five minutes. 

The internal DRU-830A
drive and external DRX-830U burner come bundled with the new Nero^® 7
software suite, a feature-rich package for burning, authoring and editing home
movies, creating digital scrapbooks and backing up critical data. The external
DRX-830UL-T drive is designed for dual Macintosh and Windows platform
support.  It also includes Roxio^® Toast 6 Lite software in the
box.

For those looking for a space-saving burner to complement their
notebook or desktop PCs, Sony’s DRX-S50U drive offers all the advantages of a
high-speed DVD/CD burner in a slim external design. This drive also comes with
the Nero 7 software suite, including DVD authoring, video editing, photo retouch
and disc label creation.

All four new burners support both dual and
double layer formats.  They also support CD-R/RW recording, eliminating the
need for a separate CD burner.

‘Our customers have continuously shared
with us that when it comes to DVD burning, they value choice and using the DVD
media that best suits their specific needs,” said Robert DeMoulin, marketing
manager for branded storage products in Sony Electronics’ IT Products Division.
‘Our multi-format drives are designed to bring ease and flexibility to users so
they can reap the benefits of a host of DVD and CD burning options.”


The 830 series features 18X DVD±R, 8X DVD±R DL, 8X DVD+RW, 6X DVD-RW, 12X
DVD-RAM for data backup, 48X CD-R, 32X CD-RW recording. 

DeMoulin
said they are designed at the optimum price/performance level for consumers who
want to store and share home movies, digital photos and music; businesses
deploying DVD video-based training and sharing large files; and filmmakers
creating prototypes on recordable/rewritable DVD discs before proceeding with
mass replication. 
The internal DRU-830A drive comes with an ATAPI
interface for easy installation inside a PC, and it includes a black replacement
bezel for matching to black-colored PC cases. The external DRX-830U drive
features a space-efficient vertical design and offers connectivity with hi-speed
USB (USB 2.0) digital interface for simple setup. The external DRX-830UL-T drive
sports dual i.LINK (FireWire/IEEE-1394 compatible) and hi-speed USB (USB 2.0)
digital interfaces for fast and easy installation on a Macintosh or a PC.
The
slim external DRX-S50U burner supports 8X DVD±R, 4X DVD±R DL, 8X DVD+RW, 6X
DVD-RW, and 24X CD-R/RW.  It also comes with the hi-speed USB interface for
maximum flexibility.

Availability and Pricing

The
internal DRU-830A drive is shipping now for about $70 after a $20 mail-in
rebate; the external DRX-830U burner is expected to ship in October for around
$100 after a $30 mail-in rebate; and the external DRX-830UL-T burner will be
available in December for about $120 after a $30 mail-in rebate. The DRX-S50U
drive will be available in October for about $130.

Sony DVD/CD rewritable
drives are sold direct online through onclick="return top.js.OpenExtLink(window,event,this)"
href="http://sonystyle.com" target=_blank> face=Verdana>sonystyle.com and at Sony Style
retail stores ( href="http://www.sonystyle.com/retail" target=_blank> face=Verdana>www.sonystyle.com/retail) in fashion
malls around the country.  They are also available from authorized
resellers and retailers nationwide, mail order catalogs, and select online
shopping sites.



Sony supports what it calls ‘worry-free” installation, along with easy
operation in addition to toll-free customer and technical service, Monday
through Saturday, from 8 a.m. to 8 p.m. central time. The company also provides
a one-year limited warranty from the original date of
purchase.

Source: Sony