Sony introduced a new line of MicroVault Click USB flash drives that will ship with either a pre-loaded movie or music album.
Michael Jackson fans can now purchase the 25th Anniversary edition of Thriller on a 2GB USB key, plus seven bonus music tracks and several music videos. The MicroVault Click Thriller costs $19.99.
The 4 GB USB keys with "Men in Black" or "The Da Vinci Code" will cost $29.99 each, with both drives equipped with a "one-click" play/launch capability. Sony didn’t disclose if there are any bonus features available for either movie.
“We’re excited to provide consumers with a new way to enjoy some of today’s most popular titles, using our MicroVault Click USB flash drives," Sony director of marketing Shane Higby said in a statement. "“By pre-loading content in this way, we are expanding the applications for flash drives, while offering a unique value that only Sony can deliver."
Hardware manufacturers and Hollywood have tried to blend together offering content pre-loaded on USB keys, though the consumer market has been rather unimpressed with previous attempts. It seems logical companies should stick with pre-loading movies, as downloading entire movies can still take a very long time.