Study: Blu-ray sales struggle, but PS3 sales help
Even though sales numbers of the Sony PlayStation 3 currently trail behind the Nintendo Wii and Microsoft Xbox 360, Sony is seeing good sales from customers who want the ability to play Blu-ray discs without being forced to purchase a standalone player.
Research done by ABI Research indicates that there is little interest for standalone Blu-ray players, and PS3 sales are keeping the technology afloat at the moment. The research firm discovered half the people interviewed said they have no plans to purchase a standalone Blu-ray player this year, with only 23 percent planning to buy one in 2009.
An impressive 87 percent of current PS3 owners use their consoles to watch Blu-ray movies.
Blu-ray is still very popular among home theater enthusiasts, but the average U.S. consumer still isn’t ready for the technology yet. Besides the need to purchase a high-definition television, which is happening at higher numbers as of late, the cost of standalone Blu-ray players remains too high for the average consumer.
“While you might think gamers purchase fewer movie discs than others, we didn’t see any significant evidence of that in our results,” said Steve Wilson, ABI principal analyst. “PS3 console shipments will go a long way to help bring down manufacturing costs and drive down Blu-Ray player prices.”
Several technology journalists and bloggers have claimed the PS3 is the best Blu-ray player under $600, even though it also obviously doubles as a game console. This is different than when DVDs began to phase out VHS because the quality difference between the two formats was more significant than the quality difference between DVD and Blu-ray.
12 Comments on Study: Blu-ray sales struggle, but PS3 sales help
- Posts: 506
- Posted on: 05 Aug 08 12:06
If the study data is anything to go by, it does look as if Blu-Ray is doing well:
- 87% PS3 owners watch Blu-Ray on it (over 13 million PS3 already sold worldwide; much more will be sold);
- 23% planning to buy a Blu-Ray player in 2009 (impressive numbers, I would say).
It is also no wonder that the PS3 is the one keeping the format alive. That was the plan, no? Why did Sony delay the PS3? Why is it a lot more expensive than it would be if it carried a DVD player, instead of Blu-Ray one? Because that was Sony's plan: use the PS3 as a Trojan horse, to have the format succeed. And they did succeed.
By the way: again, the title of this news is misleading. It says Blu-Ray sales struggle. It should say: "Blu-Ray player sales struggle". There's no evidence that Blu-Ray movie sales are struggling.
But you guys should read Panasonic VP article where he said that Panasonic markets profile 1.1 and profile 2.0 players intentionally, they do not intent to replace profile 1.1 players yet, lol.
Anyway, Sorry if i'm unclear sometimes.
Fact is, if PS3's would not carry Blu-ray drive or people would not be "curious" like cats sometimes, blu-ray would likely have been showing much worse results. (And it's not enough to say "but it does have a blu-ray drive" so...)
- Posts: 883
- Posted on: 05 Aug 08 18:36
- Posts: 724
- Posted on: 06 Aug 08 03:04
I think blu-ray will do ok. Its just a niche product right now, it'll catch on with the public when more people have hdtv's, and the prices on standalone players drop. Allthough if I were sony, i'd start dropping them sooner rather then later. If you're going to get royalties from every disc sold, you probably want it to catch on sooner rather then later. If you wait to long, it could just be a niche item like a laserdisc.
- Posts: 724
- Posted on: 06 Aug 08 17:32
There's no way technology is close enough to stream HD, not in the near future anyways, or not without quality loss, which kinda defeats the point of HD?
- Posts: 506
- Posted on: 06 Aug 08 19:21
"You discussed with me few times before PS3 has nothing to do with positive Blu-ray disc sales reported[...]".
What? Are you saying that I said that positive disc sales are not due to PS3???!!! Are you serious? On the contrary, I always say that the fact that there are so many PS3s, which double as Blu-Ray players, is what made Blu-Ray defeat HDDVD. Even when HDDVD was still around, I always said for HDDVD fans not to rejoice with the fact that there were more HDDVD standalone sales, because the PS3 would win it in the end. And that's what happened. More Blu-Ray disc sales because of the PS3.
If you are saying otherwise, you are utterly mistaken.
As for your far fetched idea about novelty, etc. Keep dreaming. Give it a little time and what will happen is:
1. Blu-Ray disc prices will keep dropping to DVD price level. Maybe a slight premium but not much. Enough price proximity so that people will see it justifiable and will get the Blu-Ray version.
2. More and more titles will be released on Blu-Ray. Some studios (Universal, coff, coff) have been very slow to hop on the Blu-Ray bandwagon.
3. The PS3 will keep the format afloat for some time. In the meantime, not only, but also aided by more and more development on Blu-Ray technology, leading to cheaper parts, will mean that standalone Blu-Ray players will keep dropping in price. End of this year will see sub $200 players. Next year will see sub $100. Time for the format to move to mass adoption.
That was the plan:
1. Use the PS3s as Blu-Ray Trojan horse and have it kill HDDVD. Result: success.
2. Have the standalone player/recorder market develop and reach mass adoption. Result: in progress.
As for HD downloads to win over Blu-Ray. No way. This is just something that the anti-Blu-Ray mob uses to cling to as hope that Blu-Ray will not succeed. Oh, that and crude oil prices. Not going to happen: the Internet has not enough available bandwidth for that. ISPs are already, in many cases, throttling/"stealing" bandwidth for the end users, etc. Will not work.
A 1080p H.264 version of a Blu-Ray movie easily goes to 8 or more GBs. For a single movie. Need I say more? Will the ISPs subsidize the HD download bonanza?
- Posts: 256
- Posted on: 07 Aug 08 18:25
Regular SD movies from Amazon Unbox are reasonably quick, and they look OK, just not as good as HD.
- Posts: 3
- Posted on: 15 Nov 08 23:57
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