Study: Blu-ray sales triple in 2008

17 Sep 08 14:35 by Timmie in category Uncategorized To news archive

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DisplaySearch recently concluded that worldwide sales of Blu-ray players will hit 2.38 million this year. In 2007 a total of 700.000 Blu-ray players were sold, which means that compared to 2007 the amount tripled.

The Sony Playstation 3 is also a Blu-ray player, but the console’s sales were not included in the firm’s study, meaning that if included, we can speak of several million players in 2008. DisplaySearch expects that the format’s sales will double in 2009, with current estimates saying 5.31 million.

According to the research firm falling prices, the release of more Blu-ray movie titles and the purchase of more high-def sets all played an important roll. By 2010 standalone player sales will surpass the PS3 sales, says Paul Gagnon, director of North America TV research.

At yesterday’s HDTV 2008 conference in Los Angeles DisplaySearch presented the numbers. Ross Rubin, the director of industry analysis for NPD, another research firm, agreed partly but believes that there are still many obstacles left.

Rubin agrees with DisplaySearch that HDTV-set sales will boost the format’s sales, but added that the relatively high price of the player and the popularity of standard-def DVDs remain major obstacles.

5 Comments

guest: Posts: 15288; Posted on: 17 Sep 08 17:05

The only problem I see is that the firm should have included PS3 in the report. The primary reason being is that stores (Like Best Buy and the likes) are pushing the PS3 as a Blu-Ray player. In fact, it is arguably the best player out there.

So there are people out there with PS3 that all they do is watch Blu-Ray movies on it. I personally know two people like that.

As the price of individual stand alone player come down to $200 or so, the PS3 will still sell better than any Blu-Ray Player.

Dr. Who: Posts: 4661; Posted on: 17 Sep 08 17:27

I bought a PS3 just to watch Blu-Ray so now you know of 3 people

I think the numbers will grow this Christmas holiday as well.

Zod: Posts: 475; Posted on: 17 Sep 08 17:32

I bought my ps3 just before last xmas because they were the same price (even cheaper) that any bluray players i saw, and as a bonus feature it can do video games! For the first while I used it strictly as blu-ray player, but almost a year later, i have bought a few games for it as well.

ivid: Posts: 426; Posted on: 17 Sep 08 21:33

I am probably going to get a PS3 for BR movies too. I am a 360 gamer and I want a standalone BR player but since they cost the same as PS3 still, it would be fun to have for the occasional PS3 exlusive game. Plus its a pretty good media player for DivX/Xvids etc.. and I can install any hard drive in it.

DukeNukem: Posts: 1088; Posted on: 18 Sep 08 15:04

So, in the last two years there were 3 million Blu-ray players sold? So what? There are 6 billion people on the planet and about 60% of them (3.6 billion) have DVD players (>1000:1 ratio). Three million is just a drop in the bucket and their sales always will be. Blu-ray will NEVER go mainstream.

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Study: Blu-ray sales triple in 2008

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