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Study finds majority of US customers dislike copy protection

Posted at 28 February 2005 05:42 CET by Crabbyappleton
This is no surprise. However, I don't know about you but I have not noticed any deep discounts on protected music, so this "survey" seems pretty bogus to me. Also, maybe I'm missing something here, but giving a quick glance at these percentages, I'm drawing a diffferent conclusion from this survey than the researchers. Maybe they were hired by SunnCommm, that would explain their conclusions!At any rate, author and researcher for Parks Associates, (I swear I am not making up this name) Harry Wang says:Among respondents in Parks Associates' survey "Profiles of PC Usage," when given a choice between a normal music CD and a "copy-once" CD priced $5 less, 33% of those who do not rip CDs and 27% who rip CDs preferred the copy-once CDs.""The music industry proceeded with the idea of copy-protected CDs very cautiously last year, releasing only 10 million in the U.S.," said Harry Wang, research analyst at Parks Associates and author of the forthcoming report. "They were slow to deploy out of the concern that consumers would reject such a product. But our research indicates that it might be time for the industry to promote copy-protected CDs more aggressively, provided they can find the right price points, or other incentives that will attract consumers.""CD piracy has been a serious problem for record labels," Wang continued. "The music industry has long been looking for a solution to balance content owner's interest to protect copyrights and consumer's need to enjoy music in the ways that they want. The copy-restricted CD is one such move. Our findings might indicate the start of a transition for consumers to embrace the concept of copy-restriction in music consumption."Excuse me, my BS detector just went off again! What seems interesting is, why would a crippled CD burdened with a DRM that has to cost money, be able to be marketed for less than a CD with no DRM? I don't get it...volume? Doesn't seem likely, as over 70 percent that need to transcode said they wouldn't pick one up even at a five dollar discount. Something isn't adding up here, though it rarely does in the music business. Source: Music Industry News

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