Nielsen’s latest research indicates TV consumption among American viewers has hit an all-time high, as people continue to make time to watch their tubes and flat panels.
The average American TV viewer watches 151 hours of TV content per month, which is around 31 percent of our time awake, assuming the person is getting eight hours of sleep per night.
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"The American fascination with television and other video content is not easing up, as consumers keep turning to TV, Internet, and mobile at record levels," Nielsen vice chair Susan Whiting said in a statement. "It is clear that TV remains the main vehicle for viewing video, although online and mobile platforms are an increasingly important complement to live home-based television."
The findings were published in Nielsen’s "Three Screens" report — TVs, computer monitors and mobile phones — with numbers reaching an all-time high that surpassed earlier analyst predictions.
In addition to the 151 average hours through a TV, American viewers who watch content online watch another 3 hours of content through the Internet — and anyone who views mobile content tacks on another four hours of viewing.