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TV consumption at all-time high

Posted at 23 February 2009 23:03 CET by Randomus

Nielsen’s latest research indicates TV consumption among American viewers has hit an all-time high, as people continue to make time to watch their tubes and flat panels.

The average American TV viewer watches 151 hours of TV content per month, which is around 31 percent of our time awake, assuming the person is getting eight hours of sleep per night.

Image courtesy of IKEA

"The American fascination with television and other video content is not easing up, as consumers keep turning to TV, Internet, and mobile at record levels," Nielsen vice chair Susan Whiting said in a statement. "It is clear that TV remains the main vehicle for viewing video, although online and mobile platforms are an increasingly important complement to live home-based television."

The findings were published in Nielsen’s "Three Screens" report — TVs, computer monitors and mobile phones — with numbers reaching an all-time high that surpassed earlier analyst predictions.

In addition to the 151 average hours through a TV, American viewers who watch content online watch another 3 hours of content through the Internet — and anyone who views mobile content tacks on another four hours of viewing.

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There are 3 comments

BitRate
MyCE Senior Member
Posted on: 24 Feb 09 07:28
    Yes, the masses are being dumbed-down even further thanks to the recession. They all prefer to stay at home and watch mindless trash like Greys Anatomy and Desperate Housesluts.

    What is the world coming to ?
    Crabbyappleton
    MyCE Resident
    Posted on: 24 Feb 09 18:58
      What channel is the Desparate housesluts on? http://www.cdfreaks.com/jochem/../im...ies/2/puh2.gif
      No longer with us
      Posted on: 24 Feb 09 19:25
        It's too bad so many people who possibly don't watch TV themselves feel a need to trash those who maybe do. There are numerous quality programming choices on cable/satellite TV, and it isn't necessary to "watch mindless trash like Greys Anatomy and Desparate Housesluts". You should check it out so maybe you'll have a clue what you're talking about.

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