Using the CD Carrot
Record companies are having a tough time making new friends these days as they toy with ways to restrict consumer use and distribution of their products. Amid sliding sales, mediocre new releases, high prices, and failed attempts at implementing restricted-use CD technology
So what can a record company do?
First, the labels need to find an acceptable method for registering users and their discs: “Consumers may become amenable to registration if added benefits accompany it
Second-lifetime guarantee so that Registered consumers should have the ability to trade in old, worn, or broken CDs for freshly pressed versions of discs
Third-Labels could also offer streaming access to songs on discs that customers pre-order and ongoing access to streaming versions of songs contained on copy-protected CDs
Fourth-increasing demand will surface for integration of these new libraries with consumers’ existing libraries of permanent/owned music, providing maximum flexibility within a single interface
Do we do this already or is this something innovative?
Source: Stereophile Magazine
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