Using the CD Carrot

So what can a record company do?

First, the labels need to find an acceptable method for registering users and their discs: “Consumers may become amenable to registration if added benefits accompany it

Second-lifetime guarantee so that Registered consumers should have the ability to trade in old, worn, or broken CDs for freshly pressed versions of discs

Third-Labels could also offer streaming access to songs on discs that customers pre-order and ongoing access to streaming versions of songs contained on copy-protected CDs

Fourth-increasing demand will surface for integration of these new libraries with consumers’ existing libraries of permanent/owned music, providing maximum flexibility within a single interface