The popular Adobe Flash software platform will not be on Apple products any time soon, but Adobe still is launching a clever marketing campaign that is able to highlight a tense situation between the two companies.
In the "We ♥ Apple" nationwide marketing campaign, Adobe aims to inform readers that the company does in fact support choice. The ads are on the Internet and in full-page ads in major newspapers, such as The Wall Street Journal and New York Times.
Late last month, Adobe announced it would stop campaigning to offer Flash on the iPhone and iPad -- even though iPhone and iPad owners have requested the feature. The back and forth battle has been relatively amusing to observe, despite the realization that consumers who own Apple products will be neglected.
At the end of April, Apple CEO Steve Jobs criticized the Flash platform in an open letter that quickly circulated around the tech community.
Adobe's new marketing campaign isn't quite as direct as Jobs' open letter, but there is certainly a message being sent. Adobe enjoys Flash, the Internet, innovation, creativity, apps and Adobe developers -- but has something it certainly doesn't like:
“What we don’t love is anybody taking away your freedom to choose what you create, how you create it and what you experience on the Web.”
If you're a consumer unsure of where all of this silliness leaves you, it remains a very confusing market. Apple believes HTML5 is an ideal alternative to Flash for Mac users, while Adobe has moved on and created working partnerships with Google and others.
