Aleratec launches LightScribe publishing tower

The First
Ever LightScribe Publishing Tower Just Got
Better

Robust New Droppix Software Features Offer
Wider Range of LightScribe Labeling Options

CHATSWORTH, Calif.,
March 13, 2006 -- Aleratec, developer and manufacturer of advanced USB, DVD/CD
duplicating, recording, and digital imaging solutions announced today the
addition of powerful new features for the 1:4 DVD/CD Tower Publisher LS.
Aleratec is offering a very significant upgrade to Droppix Label Maker including
the ability to insert fields in any text area, the ability to automatically
retrieve information (artist, track names, etc.) from audio CD and album art
from the internet. The Publishing Tower supports up to 4 simultaneous DVD/CD
Copies, Recordings, or produces up to 4 Silk Screen Quality LightScribe labeled
discs. The 1:4 DVD/CD Tower Publisher LS is a DVD/CD duplicator with LightScribe
technology that simultaneously Laser burns custom labels directly on DVD/CD
discs making it the first LightScribe desktop production disc publishing system.
You can create your own custom labels, with text and graphics, using the unique
Aleratec Disc Publishing Software Suite, powered by Droppix, included FREE! with
purchase.

"Offering this significant Droppix Label Maker upgrade enhances
the utility of LightScribe direct to disc labeling technology and gives our
Prosumer users more of what they have been asking for and there will be no
increase in price. Also, there is a free download of the upgrade for customers
that have already purchased their 1:4 DVD/CD Tower Publisher LS," stated Perry
Solomon, President and CEO. "The 1:4 DVD/CD Tower Publisher LS with the new
Droppix Label Maker upgrade provides exciting new features like the ability to
retrieve album art directly from the internet. It has more label templates, the
ability to create and store custom templates, improved personalization and
serialization features and much more and it's only from Aleratec."

The
new Droppix Label Maker upgrade puts a professional CD and DVD personalization
solution at the Prosumer users' fingertips. With its powerful graphics module
any user can create professional quality labels quickly and easily. Droppix
Label Maker includes an expanded selection of label templates and background
images, logos, and fonts that for use in projects in addition to the users' own
images and photos. Now Droppix Label Maker can easily print labels in a series,
each with a unique serial number, and can be configured to automatically import
information from any audio CD, play list or database. The new Droppix Label
Maker more fully utilizes the advantages of LightScribe technology in a disc
publishing application.



The Droppix powered Aleratec Disc Publishing Software Suite, includes the
exclusive Aleratec Droppix Label Maker only from Aleratec, that produces up to 4
simultaneous LightScribe Direct to Disc Labels, right from your desktop, no
printer required, Droppix Recorder for Towers, that produces up to 4
simultaneous disc copies, recordings or creations and Droppix Management
Console, that monitors your publishing process.

LightScribe technology is
an integrated system that combines LightScribe enabled DVD/CD recorders with
specially coated media and the powerful Aleratec Disc Publishing Software Suite
powered by Droppix, to produce precise, laser-etched, silkscreen quality labels
with superior sharpness and clarity.

The 1:4 DVD/CD Tower Publisher LS
(Aleratec Part # 260150, Ingram Micro SKU # H71760), is the only LightScribe
DVD/CD Production Publisher and it is powered by Droppix. The 1:4 DVD/CD Tower
Publisher LS is a remarkable value with a low Estimated Street Price of $999.
The low ESP of $999 makes the 1:4 DVD/CD Tower Publisher LS the lowest total
cost of ownership of the disc publishing systems making it ideal for Prosumer,
Corporate, Government and Education applications.

Until now the equipment
available to copy discs and label them required making a substantial investment
in a machine that is only by a stretch of the imagination "desktop". More than
one person is required to move some of these machines, so to get copies you have
to go to the machine rather than having the machine at your desk where the work
is. The 1:4 DVD/CD Tower Publisher LS is a package that is truly desktop with
only a 7 x 15 inch footprint and weighing about 20 pounds.

The full line
of Aleratec DVD and CD recording solutions, duplication solutions, and
accessories is featured at 4SURE.com, AAFES, Adorama, Amazon.com, B&H Photo Video, Best Buy,

Buy.com
, CDW,
Circuit City, CompUSA, Hewlett Packard, Insight, J & R, Mac Connection,
MacMall, Micro Center, Office Depot, PC Connection, PC Mall, PC Nation,
ProVantage, Quill, Ritz Camera, Sears, Target, and Tech Depot in addition to
other leading retailers. Government and Education customers may purchase from
Government and Education Specialists including AAFES, CDW-G, CompuCom, Daly
Computer, EnPointe, Fed Tek, GCI, GE IT Solutions, GovConnection, GOVPLACE,
Green Pages, GTSI, Horizon, Insight Gov, Manchester, Northern NEF, PC Mall Gov,
Pomeroy, Sarcom, Shi.com, Softchoice, TIG and Unisys. All products are available to resellers
through Bell Microproducts, DBL Distributing, Ingram Micro, and Ingram Micro
Canada. Complete information available at http://www.aleratec.com

About Aleratec

Aleratec is a leading developer
and manufacturer of "Prosumers' Choice" solutions for the USB, DVD/CD
duplicating, DVD/CD publishing,, and digital imaging markets. Exciting new
Aleratec USB, DVD/CD duplicating, DVD/CD publishing, and digital imaging
solutions are establishing a higher standard in the industry with professional
strength solutions at consumer prices that are exceptionally easy to use and
understand, creating the ultimate "out of box" product experience. Alera
Technologies is headquartered at 9140 Jordan Avenue, Chatsworth, CA 91311. For
more information visit http://www.aleratec.com. E-mail
sales@aleratec.com. Toll Free Phone:
(866) 77-ALERA, Phone: (818) 678-6900, or FAX: (818) 475-5200.

The Alera
Technologies logo is available at:

http://media.primezone.com/prs/single/?pkgid=352


About Droppix

Droppix SARL, the new
gold standard in digital media technology, is a Paris-based company that
designs, publishes and markets powerful and intuitive CD and DVD production
software packages for individuals and businesses. Droppix Recorder(tm), is a
next-generation CD and DVD creation software package that provides the advanced
features and functions required by professional users as well as an easy-to-use
user interface that even novice users find intuitive. Droppix Recorder lets
users create CDs and DVDs with data, music, photos and videos and includes
support for professional disc labeling with LightScribe(r) for Direct Disc
Labeling technology from Hewlett Packard. Droppix distributes its software
globally though the Company's web site as well as via internet-based software
download partners such as CNet's Download.com. For more information,
visit www.Droppix.com.

About LightScribe

LightScribe Direct
Disc Labeling offers consumers and businesses a simple, no-hassle way to burn
professional-looking, silkscreen-quality labels on their CDs and DVDs.
LightScribe extends optical media, recorders and software through an integrated
system of media with special laser-sensitive coating, laser control and imaging
drive modifications, and labeling software enhancements. LightScribe uses the
same laser that burns data in the disc drive to create precise, iridescent
labels. LightScribe technology was developed and patented by HP. A business unit
of HP, LightScribe licenses its technology to optical industry leaders in drive
and media manufacturing and to hardware, media and software brands. Additional
information about LightScribe is available at

www.lightscribe.com

Source: Aleratec

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