While Microsoft's phones aren't exactly selling like hot cakes, the company's tablets are more successful. Microsoft will double its market share in the next four year and sell about as much tablets as Apple, according to research company Strategy Analytics.
Android will continue to dominate the tablet market but not as much as now, according to the analysts of the research company. Especially Microsoft's Windows will grow at the expense of Google's operating system. Microsoft will see its market share increase from 10% now till 18% by 2019.
The research company expects Apple's marketshare to remain at about 23%. The new iPad Pro is not expected to change that number. It's estimated that there will be about 1 million iPad Pros sold during the holiday season. Just like the entire tablet market, Apple is selling less and less tablets.
Microsoft is likely going to see its market share grow due to the release of cheaper tablets, which is exactly the market which Android currently dominates. The company also focuses on 2-1 tablets. In the higher segment the Surface Pro devices also compete with Apple's device.
Obviously Microsoft also has a strong point with the Windows platform that is well known for most consumers, but also in enterprises.
