Myce.com Latest Updates

‘Angry Birds’ mastermind says piracy can lead to real sales

Posted at 31 January 2012 22:10 CET by Justin_Massoud

Rovio is in an unlikely position to ponder the ills or gains of piracy. The Finnish company’s smash hit “Angry Birds” has seen over 500 million total downloads since its 2009 release, birthed a line of merchandise and was even referenced in an official White House video. None of that has stopped Rovio CEO Mikael Hed from admitting that illegal file-sharing can lead to legitimate business.

Speaking at an equally unlikely venue, the annual music trade show Marché International du Disque et de l’Edition Musicale (MIDEM) in Cannes, Hed told an audience of music insiders and reporters that game developers should take note of the recording industry’s missteps and avoid making the same mistakes.

“We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy,” said Hed, adding that “piracy…can get us more business at the end of the day.”

The video game industry continues to struggle with how best to tackle the piracy problem. One method, controversial digital rights management (DRM), has sparked frustration from customers who must jump through hoops to play titles they purchased while pirates continue to steal the content. Other developers have embraced the file-sharing culture and freely offered content, asking fans to buy only if they enjoyed what they played.

Last year, “Minecraft” creator Markus “Notce” Persson came out in support of piracy by proclaiming the action wasn’t technically theft. “There is no such thing as a ‘lost sale,'” said Persson, answering the common criticism that file-sharing takes away actual sales.

Though Hed stopped short of echoing that sentiment, he revealed a simple trick that may help earn legit downloads from pirates: be nice to your customers.

“We took something from the music industry, which was to stop treating the customers as users, and start treating them as fans,” said Hed. “We do that today: we talk about how many fans we have.” (via The Guardian)

Click for more news

softwaremobile phonesmedia playersonline retailers

Click to share

There are 1 comments

Dartman
MyCE Resident
Posted on: 02 Feb 12 01:34
    Geee! who'd have thunk it, you get it free, really like it so you decided to support the thing with your wallet.
    I don't think anyone here has ever done that...

    Post your comment

    You need to register before you can comment

    Like us

    Most popular headlines

    Android 5.0 Lollipop contains serious SMS bug on Nexus 4, 5 and 6

    Users on the Android Issue Tracker report a SMS bug in Android 5.0 Lollipop runn...

    Intel reports breakthrough in SSD costs - to release 10TB SSDs

    Intel plans to release SSDs based on 3D NAND in 2015 with "disruptive cost&...

    Microsoft's recent SSL patch causes issues - update system remains seriously flawed

    An important update Microsoft released last Tuesday fixing a critical vulnerabil...

    VirusBulletin tests 48 antivirus scanner for Windows 8.1 - Avast doesn't pass

    Antivirus test organisation Virus Bulletin has tested 48 virus scanners for Wind...

    Windows 10 build with kernel version 10.0 pops up - OneCore ready?

    The Chinese website IThome.com and Russian AngelWZR report that a new build...

    See all headlines
    Follow Myce.com