Comedian and daytime talk show host Ellen DeGeneres was forced to apologize after poking fun at Apple’s iPhone in a parody advertisement.
The mock ad, which you can watch on YouTube, mimics the simple style of Apple’s iPhone ads, with the phone held up against a white screen as happy music plays in the background. But instead of demonstrating new features or cool apps, DeGeneres fumbles through the basic task of sending a text message. First she accidentally clicks on Google Maps, then she sends a message in error as she tries dealing with the phone’s virtual keypad.
“Can you help me with this?” she asks at the commercial’s conclusion.

Apple didn’t take too kindly to the parody. On the next day’s show, DeGeneres said Apple complained, and she got in trouble. She apologized for portraying the iPhone as difficult to use.
“It’s not hard to use,” she said. “I have an iPhone, [wife Portia de Rossi] has an iPhone, I just learned how to text on an iPhone, it’s the only phone that I can text on, and I love it. I love my iPad, I love my iPod. I love IHOP if you have anything to do with that. So, everybody at Apple — Steve Jobs, Mr. Macintosh — I apologize.”
The segment’s pretty hard to watch. I understand that usability is a key feature of the iPhone, but for Apple to cause a fuss over a joke is appalling, and there’s no reason DeGeneres should have to state her love for Apple products on national television as a result.
I’m not sure whether Apple is an advertiser for NBC, which airs The Ellen DeGeneres Show. If so, I wouldn’t be surprised if Apple threatened to pull advertisements unless DeGeneres apologized. Either way, Apple’s inability to take a joke may backfire as more people learn of the whole ordeal.
30 Comments on Ellen forced to apologize over iPhone parody

Corporations and Religions are well-known for their sense of humour, and when they're combined into Corporate Religion, the sense of humour must be at least doubled!

If you're one of the Apple Chosen People (Homo Malus), then you'll be pleased to know that you will soon no longer risk having to date members of the inferior species (Homo Sapiens) when this new dating site opens.
Drage, you're in the Beta, aren't you?
I hate their price tags and because i am not filthy rich and need to take other priorities i am not buying them. There are NO apple products whatsoever in my posession simply because i cannot afford them or have noticed there are cheaper products that almost have them same functionality or other qualification i am looking for in an electronic device.
I have no Ipod shuffle, since there are $10 mp3 players that can almost do the same. I don't have an Ipod Touch, because i already have a PSP. It can do almost the same, except a touchpad.
I also do not like the company. I have heard too many weird things from the Apple company to ever trust them. This news is another weird thing.

Ahhrgh ! Such dilemmas ..
Do you *really* believe that Apple "forced" Ellen to apologize, or are you just using this as an excuse to bash
the company?
I sincerely want to know. This site used to be real good (ya know, in the Freak days) and it's going down the crapper
rapidly.
So, Newman, did you do *any* research at all before writing this "news" article? It clearly states "Ellen forced to apologize
over iPhone parody." Well, who was it that forced her to apologize? Since you are so certain that it wasn't part of the joke,
I look forward to hearing all about it.
As for the rest of the comments here - guys, give it up. Really. You're just embarrassing yourselves. You sound like a bunch
of jealous children.
Here is a hint: parody *is* protected speech, you douchebags. Ellen wasn't "forced to apologize." But if I'm wrong - by
all means write a news article with, um, you know, actual facts. I'd be happy to learn to truth.
What's with the inferiority complex? If you're so happy with your windows-based PC's why are you posting on a thread
about Apple? Yeah, I know. I've used all sorts of computers and all sorts of operating systems and I can definitely
understand where the jealousy stems from. Why not save your pennies and actually try a product instead of bashing it
mindlessly, though?
If you don't like OS X, you could run Windows 7 exclusively. Me, I prefer to dual boot as it gives me the best
of both worlds. If you don't like your new Mac, you could sell it at little or no loss - those machines hold their value
remarkably well. Trust me when I say they are worth the money.
Oh, I love the guy who "pledges" to never buy an apple product. That's kind of like me pledging not to ask Scarlett
Johansson out on a date.
To clarify - the forums here are truly amazing and I've learned so much about optical drives over the years. It's just
that these ridiculous fake "news" articles cast an unflattering light upon the truly knowledgeable members of the site.
best regards,
Ant
|
As for the rest of the comments here - guys, give it up. Really. You're just embarrassing yourselves. You sound like a bunch
of jealous children. |
| ... you douchebags. |

| best regards |
|
You sound like a bunch of jealous children.
you douchebags actually try a product instead of bashing it mindlessly |
LOL. You beat me to it.
I have been avoiding Apple's cool products because of the nature of their business model and the way their devices work. I was never interested in Mac because I can't stand using OSX, and I have used it enough.
But I am talking about their cool products like iPod Touch and iPhone. I have wanted those but resisted because of the whole Apple philosophy, the closed and censored platform, being tied in to iTunes, their shoddy customer service, the way they quash hardware issues etc..
|
Apple continues to produce over-hyped and overpriced junk and all the brainwashed lemmings lap it up. Jobs has to maintain tight control over his proprietary shop otherwise he can kiss his minuscule installed base and revenue streams goodbye. Apart from being an ignorant fascist, Jobs is now alienating 3rd party developers by forcing them to use only apple-approved development tools for the iPhone! Say what ? That's plain extremist and is typical of the arrogant and pig-headed ideals of that radical looney Jobs. He has no idea about technical decision making and should quietly slither away like the skunk he is.
|
The Mac has had some great engineers and designers involved with it since it's inception, but they have all suffered burn-out from the continual confrontation with Jobs' ego.
If it wasn't for the Woz getting Apple off the ground by actually creating and building a real product... Jobs would likely have become an investment banker... or a pimp.
and I said to myself: if I took a bite from the apple and found a worm, would I dare take a second bite ... ???
To this day I have avoided apples like the plague !!!!!!!!!!!!
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