The Vice President of Apple's global marketing, Phil Schiller has explained the reasoning behind the lack of optical drives in many new Apple computers. The tech giant from Cupertino ditched optical drives in the MacBook Air, the MacBook Pro and the company will also drop them in the 5 mm thin iMacs.
According to Schiller, optical drives have had their longest life and are holding the industry back . He also said that optical disc drives have 'inherent issues because they're mechanical, use power and are large'. Schiller states that it's possible to make smaller, lighter and less power consuming products.
He also added that consumers have also stopped asking Apple for Blu-ray which the company has decided to also not support in their products. He said that it's better for consumers to buy movies through iTunes than on Blu-ray. According to Schiller, Blu-ray comes 'with issues unrelated to the actual quality of the movie that make it a complex and not-great technology'.
