Apple shuns Blu-ray again, focusing on streaming content

Posted 05 July 2010 22:00 CEST by Randomus

As companies expand their high-definition Blu-ray product lineups, Apple reportedly has no interest in trying to use Blu-ray in any of its upcoming products.

Apple’s stance on Blu-ray hasn’t changed for some time now, even though some customers continue to plead with CEO Steve Jobs to embrace the technology.

“Blu-ray is looking more and more like one of the high-end audio formats that appeared as the successor to the CD,” Jobs said, with the quote being published in a MacRumors report.  “It will be beaten by Internet downloadable formats.”

It seems too late for Jobs and company to suddenly shift gears and try to begin promoting Blu-ray in its products.  The company dismissed Blu-ray in October 2008, with Jobs saying that Blu-ray is a “bag of hurt.”

Similar to Microsoft’s stance on Blu-ray, Apple seems more interested in offering streaming content to customers.  Microsoft’s Xbox 360 game console, rival to the Sony PlayStation 3 console with Blu-ray, focuses on Netflix and other streaming services.  Apple also is interested in launching a streaming version of iTunes, as the company has a high interest in offering both downloadable and streaming HD content.

Apple purchased streaming music service Lala last December and then shut it down. Many people are still expecting the purchase to translate into streaming services offered on iTunes or another Apple service.

Even though I think Apple could still sell PCs and notebooks with Blu-ray, at least the company is steadfast with its streaming versus physical media outlook.  The HD-ready Mac Mini doesn’t have a Blu-ray drive, but Apple did finally include an HDMI port for better connectivity.

I don’t think Blu-ray will go away any time soon, but Jobs is a very clever public speaker — his two-year old outlook on Blu-ray in Apple products isn’t new, and he won’t suddenly change his mind and release a Mac with Blu-ray.  Expect Apple to continue to introduce streaming services for the desktop and the living room.

Blown to smitherines
Posted on: 05 Jul 10 23:30
When Streaming services can fit a high quality 1080p movie, with 7.1 HD-Master Audio, and I can get 10 per month without blowing my minute 60GB/mnth quota (For the US: Much of the rest of the world has quotas) ... then .. maybe.

Viva La-Bluray!

iWTF? Who cares?
0 Agree

MyCE Resident
Posted on: 06 Jul 10 01:38
I think it's pretty arrogant for Apple to ignore the consumer demand that obviously exists. The majority of the population are integrating Blu-ray into their lives. With Apple not even offering a Blu-ray OPTION, they look pretty foolish & just plain stubborn, IMO.
0 Agree

Blown to smitherines
Posted on: 06 Jul 10 01:53
Apple ... gone the way of the HD-DVD (aka, the Dodo ).
0 Agree

MyCE Resident
Posted on: 06 Jul 10 05:44
Downloads are CRAP. Apple TV is CRAP. Give me Blu Ray's high bit rates any day. Seems to me a BR burner would only make a Mac a cooler product.
0 Agree

MyCE Resident
Posted on: 06 Jul 10 05:46
With ISPs imposing caps, and the inferior quality of the videos, why would they think customers would prefer downloads.

not to mention when you download movies off of say xbox live (or other services), they're more rental type issues where you only get the thing for 2 days.

for online to be successful, you need to permanently be able to purchase a flick. And people able to lends it to friends, and be able to sell it used.

Online downloads seem to be designed to prevent a secondary market, and that sharing of a movie between family/friends. I don't think the movie studios will shy away from that.

Not to mention with the caps again. And you could download them with a perm. licese. How much of a PITA is it when you're hard drive dies, and you've to redownload your collection.

I guess my ramblings really just mean I think online movies, seem to be geared to give the content holders more control, and the consumer less. Why would people be up for that. I could see the rental aspect (ala xbox live) might help, but for people wanting to build a permanent collection. meh.
0 Agree

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