To help compete with Redbox and other popular movie rental kiosks, Blockbuster announced that some of its first Blockbuster Express DVD rental kiosks will be located in Massachusetts and Connecticut.
Rentals will cost $1 per night, and will be located at 57 Big Y grocery stores in New England. The kiosks will be manufactured by NCR, which also makes The New Release and e-Play kiosks, and the company plans to move fast to roll out the kiosks as soon as possible.
“We looked at a number of different options of DVD rental kiosk companies, and we were convinced that NCR delivered the best experience, the best choice and the best brand,” according to Phil Schneider, Big Y VP of sales.

I’ve had a seesaw experience with Redbox, but I’m very curious to see how Blockbuster’s rental kiosks operate down the road. It’s nice to be able to rent movies while in the grocery store — something Blockbuster has finally figured out — so I hope the company manages to not mess things up.
Redbox has garnered the most attention — securing a $1.1 billion license agreement with several movie studios — but Blockbuster may be able to avoid potential licensing issues with its rental kiosks. Consumers are continuing to lose faith in Blockbuster, with the company losing money and subscribers, so it will be interesting to see if this kiosk effort will help bring the company back to national prominence.
12 Comments on Blockbuster intros new DVD rental kiosks
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Redbox has some kiosks outside local Walgreen's stores. I think wherever possible, placing them outside makes them more useful - it's more convenient to just run up to the kiosk than it is to go inside the store. (They've also got kiosks in a few Giant Eagle stores, and at least 1 Meijer and 1 Wal-Mart locally.)
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| I think wherever possible, placing them outside makes them more useful |
They should include a coffee and hot chocolate machine. They plan on having over 3,000 Kiosks out by the end of the year.
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Blockbuster will probably run Redbox out of business with there's.They have more money to play with.
They plan on having over 3,000 Kiosks out by the end of the year. |
I would think not blockbuster is in bad shape right now and they could not even hurt Netflex. There customer service is catching up with them a lot of people like me will never use blockbuster.
And now some of the studios are putting the squeeze on RedBox and Netflex both for a bigger cut of the pie, or they will not be able to have the new releases for the first month.
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