Blu-ray player shipments to top 62 million in 2011

Posted 15 July 2010 21:11 CEST by Randomus

A new ABI Research forecast predicts a strong rise in standalone Blu-ray player shipments, with the figure expected to top 62.5 million in 2011.

ABI Research believes Blu-ray shipments will double from the start of 2009 to the end of 2010, and shipments will only increase further in 2011.  By the end of 2009, Blu-ray players were in just 7 percent of households – but will be in almost one-in-five houses, predicted at 18 percent, before 2012.

Blu-ray shipments are now increasing due to price declines for Blu-ray movies and players — along with larger, flatter high-definition TVs that include Web connections, 3D, and other custom features.

“The solid growth in Blu-ray player shipments highlights a trend within the wider consumer electronics market,” said Mike Inouye, industry analyst.  “Larger, fixed-location devices such as Blu-ray players and flat panel TVs are enjoying rapid adoption relative to many classes of small, portable devices.”

Both Microsoft and Apple are avoiding Blu-ray in favor of focusing on streaming services, but Blu-ray is expected to have market control for the next two-to-three years at the least.  Sony has embraced Blu-ray with the PlayStation 3, but also includes streaming services.

Best Buy, Walmart, Target, Blockbuster, and other brick and mortar stores have increased Blu-ray marketing to include HDTVs playing Blu-ray movies in-store.  Customers previously said they were waiting for prices to decline – but some analysts remained hesitant whether or not Blu-ray would be adopted.

I expect manufacturers to continue promoting the benefits of Blu-ray, so expect a continued sales increase through late 2012.  As more products — including Blu-ray players — include streaming services, I think it’s only a matter of time before Web-connected devices cut into Blu-ray sales.

MyCE Resident
Posted on: 16 Jul 10 00:50
players are getting cheaper, older released are getting cheaper, now they only need to reduce the price of movies on release day and they'd be on a roll.
0 Agree

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