Chinese HD format outsells Blu-ray 3 to 1

03 Aug 09 10:05 by AdamT in category Blu-Ray writers & players, Movies To news archive

Sony’s Blu-ray format is taking a pounding in China at the hands of the homegrown China Blue High Definition disc format.

cbhd

Only a few months after a launch, CBHD accounts for 30 percent of disc players – with Blu-ray accounting for 10 percent and DVD the remaining 60 percent. A mistake in translation saw CBHD originally attributed a 3 percent market share lead over Blu-ray, according to Ars Technica.

CBHD has several significant advantages over Blu-ray in the Chinese market. Existing DVD production lines can be refitted to manufacture CBHD discs for just a quarter of the cost of a BD disc production line. As a result, CBHD discs retail for around US$7.40 in China, compared to US$29.60 for Blu-ray discs.

The format borrows technology from the HD DVD format, with a 30GB disc capacity, although it uses codecs owned by the Chinese government. It is backed by the Chinese government and industry, although Warner Brothers is the only movie studio currently releasing movies in the CBHD format.

9 Comments

liam_b
Posts: 11
Posted on: 03 Aug 09 13:54
Finally Sony get their just desserts from their Blu-rry shenanigans
paulw2
Posts: 77
Posted on: 04 Aug 09 08:46
Hardly Blu-ray if it's based on HD DVD.
paulw2
Posts: 77
Posted on: 04 Aug 09 08:47
Whoops. Should have read the article closer before I pressed send..
StanDiego
Posts: 1
Posted on: 07 Aug 09 17:46
It seems that Sony will never learn from the past. As long as I can remember, they've tried to corner the market with proprietary technology with high licensing cost.
BetaMax, Memorystick, MD minidisc,etc. I love Sony digital cameras but will never own one as long as they use proprietary memory cards.
Dartman
Posts: 1283
Posted on: 07 Aug 09 18:51
The big downfall every big company has is trying to get the Chinese market to pay for anything.
And finally somebody uses HD-DVD for something again. Funny the HD-DVD players were final standard from the beginning, the player were cheaper, and the disks were cheaper to make but BD won, Sony had deeper pockets this time around.
widlasl
Posts: 5
Posted on: 07 Aug 09 20:38
Demand then Supply
Sony WON the war against HD, but where is their Demand.
If the Chinese market is going for CBHD then the Supply will follow.
Percentages do not give the number of buyers but there are a lot of folks in China, so that many be a large number with only a few months on the market.
With a price spread of US$7.40 CBHD, to US$29.60 Blu-Ray, its starting to sound a lot like BetaMax vs. VHS - where price won over quality that time. (Of course I was sent in the BetaMax - Quality Club)
If the quality of CBHD is comparable to BR, then price will rule and Sony gets #@?#&# again.
As Mentioned by StanDiego - "Sony will never learn from the past."
widlasl
Posts: 5
Posted on: 07 Aug 09 20:56
P.S.
The High Def market will probably take to CBHD's cost factor.
We are still buying DVDs but who can afford to buy the same number of Blu-Ray's that we would like to have? This is reflected in the low adoption rate of Blu-Rays.

The Ars Technica link above, says it all in $$$ " while the components of a CBHD player are more expensive, the homegrown (Chinese) format, with some technology licensed from the defunct HD DVD players at a bargain, avoids about $21 in licensing fees on each player compared to DVD, and even more compared to BD, leaving a much higher profit. Meanwhile, the discs are almost as cheap to press as DVDs."
$$$$ talks big in every day living and in these times for sure.
Doctor_T
Posts: 121
Posted on: 09 Aug 09 17:52
With only one Hollywood studio supporting the format, its success in China must depend on Chinese language films released in that format (or bootlegs of Hollywood films?)

Sony (technically the Blu-Ray licensing authority) is probably in a tough spot - if they license the BD format cheap in China, there would probably be a proliferation of cheap Chinese players eating their lunch (and that of the other established licensees) in the US and internationally.

Blu-Ray players have come down significantly in price, and I expect to see more $100 players deals by this Christmas. However movie costs are never going to come down to $8 a disc retail, and that has nothing to do with the licensing cost, the studios wouldn't want to sell their movies that cheap.
Dartman
Posts: 1283
Posted on: 09 Aug 09 19:17
The studios have complained about EVERY format that ever was released. They went nuts about VCR's when they first were coming out saying it would kill their industry with everyone copying free TV shows and tried to block their sale, then they made tons of money selling and renting tapes, DVD players came out, same crap, then they made money selling and renting DVD's, much more then they ever made just showing the movies in theaters.
When they started renting, and selling movies at a decent discount they really made money by the amount they rented and sold, not the price.
I can buy good older movies on DVD for 5 bucks or less sometimes and first release for around 14. A Blu Ray movie seems to think it's on sale for 25 and that's a bargain They do go on sale cheaper after a while but never like the bargain bins for DVD movies.
I wont buy a movie for 30 or 25, I want a deal and they made money blowing out cheap dvd's, they need to realize once gain it's better to make a fast dime then a slow quarter.
I only own about 11 BD movies and that's becuase the price is too high on first release and I refuse to pay it unless it's something I just love and have to have. If somebody starts release these Chinese style disks and a cheap player that handles em they might make a killing if everyone jumps on board. I wonder if the old Toshiba HD-DVD players could handle them with a FW update

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