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Consumer demand for Apple iPad still strong

Posted at 17 July 2010 10:02 CEST by Randomus

The Apple iPad has sold more than 3 million units since its release more than three months ago, and is expected to see high consumer demand throughout the rest of summer.

There was initial concern that demand would drop after the first three months of availability, but that won’t be a problem, according to a new survey from America’s Research Group.

Out of 1,000 people recently surveyed, around 8.4 percent said they own an iPad – and 6.1 percent said they plan to purchase one.

Every Apple product launch is met with a high level of media and consumer interest, but the iPad is still selling more units than predicted.  The iPad has given birth to an entirely new tablet device market, and now there are numerous companies working to release rival products.

After Apple topped the 3 million sales mark last month, Kaufman Bros. Analyst Shaw Ku predicted Apple will sell around 9.7 million iPads in 2010.

Apple’s iPhone 4 is receiving strong criticism from the consumer industry – due to an antenna problem that is fixed with a protective casing.. The iPad has had a noticeably smaller amount of complaints from reviewers and consumers. 

I’m most interested to see how Apple promotes the iPad during crucial back-to-school promotions and prior to the Christmas shopping rush.  The Cupertino-based company will have to deal with competition from virtually every other PC manufacturer, along with smaller, lesser known companies that also want to test the market.

Prior to its launch three months ago, it was unknown how high demand would be for the highly hyped tablet device. If you want to read our take on the iPad, check out our hands on impressions here.

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There are 5 comments

redk9258
MyCE Junior Member
Posted on: 18 Jul 10 06:26
    I don't want one.
    paulw2
    MyCE Senior Member
    Posted on: 18 Jul 10 08:27
      Nor me
      Carfanatic
      MyCE Rookie
      Posted on: 18 Jul 10 09:57
        I don't want one that I had to pay for it if was free I would take it then.
        ivid
        MyCE Resident
        Posted on: 19 Jul 10 19:39
          I love my iPad.

          I am a long time hardcore PC user and I never liked Apple. My iPad is my 1st Apple product and I love it. I hardly use my PC at home anymore, pretty much only for downloading. Its such a better experience using the iPad for day to day home computing tasks, and I can do them from anywhere.

          I don't think people get. It really is an amazing product. It is so great to not have to sit in my home office at my desk to use the Internet etc.. . Its so nice to be able to carry it around and use it sitting in any position on my couch, dining room table, balcony etc.. Its such a better experience over a laptop / netbook.
          justcallmebob
          MyCE Resident
          Posted on: 19 Jul 10 19:50
            Quote:
            Originally Posted by ivid
            I love my iPad.

            I am a long time hardcore PC user and I never liked Apple. My iPad is my 1st Apple product and I love it. I hardly use my PC at home anymore, pretty much only for downloading. Its such a better experience using the iPad for day to day home computing tasks, and I can do them from anywhere.

            I don't think people get. It really is an amazing product. It is so great to not have to sit in my home office at my desk to use the Internet etc.. . Its so nice to be able to carry it around and use it sitting in any position on my couch, dining room table, balcony etc.. Its such a better experience over a laptop / netbook.
            I enrolled in a CISSP review class and we're supposed to get an iPad as part of the course materials. This is why I'd like to get one . . . just to be able to do daily computing stuff.

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