Embattled DVD rental company Zediva hires legal dream team
The upstart company Zediva started its unique DVD rental service in April. Users selected the movie they wanted to watch and gained access to an online feed that streamed off a singular physical (and lawfully acquired) copy. The model drew immediate criticism, but the company held its ground. Zediva founder Venky Srinivasan compared it to Blockbuster. Movie execs didn’t bite.
Not long after, several studios banded together and filed a complaint alleging the company was sidestepping copyright laws. In response, the company has hired several lawyers – several of which are seasoned veterans of copyright litigation.
A key practice area for the group is copyright and IP law, in which it boasts an extensive résumé. The firm currently advises Google, but has had a hand in several well-known cases such as UMG v. Augusto through the years.
The small group representing Zediva includes Joseph Gratz, Michael Page and Mark Lemley.
Gratz, a cyberlaw professor at the University of California and partner at DT, has represented Google and won the aforementioned UMG v. Augusto for a man who sold promotional CDs online.
Page has taken on cases involving internet privacy related to Facebook, and counts video game companies such as EA, Nintendo and Sega among his previous clients. He also successfully defended music sharing service Grokster prior to its eventual defeat and subsequent shutdown.
Lemley is a founding partner at the firm and has represented clients such as Netflix and Intel. He’s won countless awards for his work across myriad fields of practice.
TorrentFreak notes that the movie studios have hired Munger, Tolles & Olson LLP to prosecute their case. The firm’s client list is a who’s who of major entertainment industry players: Universal Music Group, Warner Music Group, the MPAA and record label Aftermath. One of its lawyers, Glenn Pomerantz, was in court this week representing the RIAA in its case against Mark Gorton. The LimeWire founder admitted on Monday that he was “wrong” in his decision to ignore the piracy that took place using his service.
Is Zediva going down? Or is a settlement in its future? Let us know what you think in the comment section.
Click for more newsmedia playersonline videoonline retailersdvd players & recordersmovies
Click to share
There are 0 comments
Most popular headlines
- Sun 26 Oct 11:10 by DoMiN8ToR
Traces in the Android source code give us hints that the next Nexus device will ...
- Mon 27 Oct 05:10 by DoMiN8ToR
The Spanish company CineMartin claims to have developed software that makes it p...
- Tue 28 Oct 04:10 by DoMiN8ToR
Microsoft will no longer sell computers with Windows 7 installed starting t...
- Wed 29 Oct 07:10 by DoMiN8ToR
Our firsts with the free version of Cinemartin MyBD indicate that the software d...
- Fri 24 Oct 05:10 by DoMiN8ToR
VisionTek today announced their USB Pocket SSD line of thumb drive-sized Solid S...