Facebook is to start targeting its mobile users with advertising in an effort both to derive income from the blossoming mobile sector of the market, and to stem the spiralling fall in the value of its shares.
Investors have seen their shareholdings drop in value by almost a half since the company was originally floated and are therefore extremely keen to see Facebook turn things around.
Mobile advertising may very well be something that its users aren’t terribly keen on but for the reasons stated above Facebook is under severe pressure from investors to introduce and establish additional revenue streams.
Charges per click will be the name of the game with developers being allowed to advertise their products on Facebook members’ news feeds. Additional options for ‘Power Editors’ will allow them to target users on the basis of whatever apps they’ve already downloaded.