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Facebook to force advertising on mobile users

Posted at 08 August 2012 21:17 CEST by Wombler

Facebook is to start targeting its mobile users with advertising in an effort both to derive income from the blossoming mobile sector of the market, and to stem the spiralling fall in the value of its shares.

Investors have seen their shareholdings drop in value by almost a half since the company was originally floated and are therefore extremely keen to see Facebook turn things around.

Mobile advertising may very well be something that its users aren’t terribly keen on but for the reasons stated above Facebook is under severe pressure from investors to introduce and establish additional revenue streams.

Charges per click will be the name of the game with developers being allowed to advertise their products on Facebook members’ news feeds. Additional options for ‘Power Editors’ will allow them to target users on the basis of whatever apps they’ve already downloaded.

Facebook has already invited developers to take part in testing the scheme via its developers’ blog which can be seen here and the BCC also has further details on this story here.

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There are 12 comments

mciahel
Senior Moderator
Posted on: 08 Aug 12 21:43
    Fortunately, nobody is forced being a facebook user.

    Michael
    LoboBrother
    MyCE Junior Member
    Posted on: 08 Aug 12 22:11
      Facebook's mobile app already SUCKS DONKEY BALLS... If I am forced to endure ads as well, I will no longer use it at all.
      olyteddy
      Senior Moderator
      Posted on: 09 Aug 12 02:03
        Seems like all the apps on my Android Tablet have ads...
        debro
        Blown to smitherines
        Posted on: 09 Aug 12 05:21
          Facebook commercials are intrusive, and creepy though
          voxsmart
          MyCE Member
          Posted on: 09 Aug 12 10:10
            Perhaps it's because I'm older, I could never see the point of Facebook.
            It seems to be a huge security risk unless you remain as anonymous as possible. Now having even more infuriating adverts, well, no chance.
            I realise money has to be made, but I think most of us are swamped and sick of seeing advertising everywhere.
            I do network, the old fashioned way by meeting friends face to face and using the phone and e mail. Oh the other thing, The more I see a particular advert, the more I make sure I don't buy the product or service that's driven me to severe annoyance!
            Seán
            Senior Administrator & Reviewer
            Posted on: 09 Aug 12 10:33
              Quote:
              Originally Posted by voxsmart
              I do network, the old fashioned way by meeting friends face to face and using the phone and e mail.
              For me, it's E-mail, phone, SMS and MSN. I also like to meet friends face-to-face.

              To date I've never had a Facebook account. In fact I had to unsubscribe from Facebook's notifications (which I never subscribed to), as they kept sending non-stop reminders about the people that would like to be my friend on Facebook, including about invitations sent a few years ago.
              Liggy
              Senior Administrator
              Posted on: 09 Aug 12 11:13
                Quote:
                Originally Posted by Seán
                :I also like to meet friends face-to-face.
                What does face-to-face mean? Is that related to this "real life" thingy I've heard about several times?
                Seán
                Senior Administrator & Reviewer
                Posted on: 09 Aug 12 12:42
                  I actually mean real life, not via webcam. Although I think it's worth getting a webcam some day.
                  debro
                  Blown to smitherines
                  Posted on: 10 Aug 12 00:45
                    Quote:
                    Originally Posted by voxsmart
                    Perhaps it's because I'm older, I could never see the point of Facebook.
                    It seems to be a huge security risk unless you remain as anonymous as possible. Now having even more infuriating adverts, well, no chance.
                    I realise money has to be made, but I think most of us are swamped and sick of seeing advertising everywhere.
                    I do network, the old fashioned way by meeting friends face to face and using the phone and e mail. Oh the other thing, The more I see a particular advert, the more I make sure I don't buy the product or service that's driven me to severe annoyance!
                    I'm not older, I'm just *almost* mids 30's ... and I can't see the point of facebook.

                    Some of my friends have posted encyclopedic volumes about their life on it, not to mention all the *what are you doing now* mini-posts.

                    I think I have a few pictures from a few years ago, that my wife made me post.

                    Sometimes I visit facebook.

                    All I can say is that given the vast amount of information that facebook has at their disposal, concerning even a single person, they can basically slot you into a whole bunch of categories ... not least of which is political affiliations.

                    Given your address, political affiliations, facebook could potentially predict elections and throw bribes at the right politicians in each state to get things done in their favor, which is typically "I sponsor you for $1mil, now you give me tax dodge/incentives worth $100mil".

                    It's amazing how much privacy people will give up for something free, which is actually worth less than nothing.

                    I recall that my ex-GF once gave out her email to a random group of people with clipboards, that were offering free lollypops for email addresses.

                    A few weeks later, she was forced to closed her email account due to the voluminous amount of spam (this was before the proliferation of spam filters) - 100's of emails per day ....
                    Mr. Belvedere
                    MyCE Resident
                    Posted on: 10 Aug 12 00:50
                      I don't need Facebook, so i don't have it. My wife likes it, so she has a facebook account with maximum security and privacy settings.
                      Kenshin
                      MyCE Resident
                      Posted on: 11 Aug 12 02:48
                        The number of Facebook users will soon reach one billion. It should have reached that mark sometime in 2010 or 2011 if Asian countries like China and South Korea didn't have their own networks. Since there are at least a few hundred million loyal Facebook users, Facebook will increase advertising more than ten times. And there will be far more Facebook applications and advertising on iOS and Android devices.
                        Kenshin
                        MyCE Resident
                        Posted on: 11 Aug 12 06:37
                          Here's an example of mobile advertising on web news articles. The phone's an LG Optimus LTE with 4.5-inch 1280*720 resolution screen running Android 2.3 Gingerbread.

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