Google's Chrome browser now blocks Flash trackers on websites by default. The measure is part of Chrome 53 and is part of the plan to block more Flash content to protect users against malware attacks, enhance privacy and to improve website performance.
More than 90% of all Flash content is loaded behind the scenes and is used for analytics or to track users, according to Google. Even worse, it also slows down loading of websites. Therefore Chrome will de-emphasize Flash in favor of HTML5.
Starting with Chrome version 55, HTML5 will be used by default on websites, except for those that only support Flash. On these websites users will receive a prompt asking them if they want to enable Flash for that site.
HTML5 is much lighter and faster, therefore it speeds up page loading and saves battery life. Websites should become more responsiveness and load more efficiencient for many sites.
