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HTC One: HTC reveals its new flagship smartphone

Posted at 19 February 2013 19:04 CEST by Wombler

HTC has today revealed its newest flagship smartphone the ‘HTC One’ and already it looks extremely impressive.

The HTC One features a full HD resolution 1080p 4.7 inch display which at 468 pixels per inch is a very considerably higher pixel density than even Apple’s Retina displays.

It’s powered by a 1.7GHz, quad-core, Qualcomm® Snapdragon™ 600 processor running Google’s latest Android Jelly Bean operating system and the entire phone is encased in a very sleekly designed single piece solid aluminium frame that looks particularly eye catching.

One of the most surprising features is the 4 megapixel camera which seems low by today’s standards however these are no ordinary pixels as the phone features new technology which HTC has dubbed as ‘Ultra Pixels’.

By way of example a rival 13 megapixel has pixels that measure 1.1 microns across however in HTC’s Ultra Pixel design the pixels are 2 microns across. This mightn’t sound like much of a difference but HTC estimate that this means each pixel gathers a staggering 300 percent more light those in the 13 megapixel camera.

According to HTC the nett result of this is a very substantial increase in actual image quality, as noise levels drop dramatically, images are very much clearer and brighter, and photos can be taken in a much wider ranges of locations such as restaurants, clubs and other low light venues where people regularly take photos.

The official promo video is shown below and the full specifications of the new HTC One are available here courtesy of HTC.

So are you tempted?

Comments are welcome below.

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There are 2 comments

Dee
Senior Administrator and Reviewer
Posted on: 19 Feb 13 23:27
    I'm due an upgrade in a couple of months time.
    This could well be my next phone.
    TSJnachos117
    MyCE Senior Member
    Posted on: 20 Feb 13 20:59
      Good for you, HTC with the 2 Micron camera.

      I've always felt that mega pixels are little more than an excuse for camera makers to brag unnecessarily. Heck, they've managed to make mega pixels into a highly overrated concept.

      If mega pixels are so important, why is it that all of the digital cameras I've used take equally crappy pictures, regardless of resolution? The answer: they suck in hi-res (as opposed to sucking in low-res) . I may have enough mega pixels to create a life-sized poster, but if the lighting is messed up this bad, what's the point? Unfortunately, I don't think this will change anytime soon, since most people don't pay enough attention to there own pictures to notice this. To them, the most important thing is posting these pics on Facebook.

      In fact, since this strategy works so well, the entertainment industry, as we all know, is planning on reusing the same strategy with this 4K nonsense. It's sheer madness!!!

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