HTC One: HTC reveals its new flagship smartphone

HTC has today revealed its newest flagship smartphone the ‘HTC One’ and already it looks extremely impressive.

The HTC One features a full HD resolution 1080p 4.7 inch display which at 468 pixels per inch is a very considerably higher pixel density than even Apple’s Retina displays.

It’s powered by a 1.7GHz, quad-core, Qualcomm® Snapdragon™ 600 processor running Google’s latest Android Jelly Bean operating system and the entire phone is encased in a very sleekly designed single piece solid aluminium frame that looks particularly eye catching.

One of the most surprising features is the 4 megapixel camera which seems low by today’s standards however these are no ordinary pixels as the phone features new technology which HTC has dubbed as ‘Ultra Pixels’.

By way of example a rival 13 megapixel has pixels that measure 1.1 microns across however in HTC’s Ultra Pixel design the pixels are 2 microns across. This mightn’t sound like much of a difference but HTC estimate that this means each pixel gathers a staggering 300 percent more light those in the 13 megapixel camera.

According to HTC the nett result of this is a very substantial increase in actual image quality, as noise levels drop dramatically, images are very much clearer and brighter, and photos can be taken in a much wider ranges of locations such as restaurants, clubs and other low light venues where people regularly take photos.

The official promo video is shown below and the full specifications of the new HTC One are available here courtesy of HTC.

So are you tempted?

Comments are welcome below.

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